Vegetarianism in skateboarding (1978 to 2015)

Updated 21 April 2025

The years from 2016 onwards can be found here.

"...that the cause of a thing's creation and its ultimate usefulness, its actual use [...], are toto coelo [entirely] separate from purposes; that something which exists, something that has come into being in some way, is continually being reinterpreted from new perspectives, reappropriated, and reshaped and redirected to new uses [...]" Friedrich Nietzsche (1887)

1978

Peggy Oki, original member of the Z-Boys (Dogtown), later (around 2001) became vegan [1, 58, 100]; photo by Glen E. Friedman, who later also became vegan [12, 73].

1982

This is a photo of pre-vegetarian Mike Vallely doing a street plant in 1982, wearing Vans. The photo was published in Thrasher (January 1991).

Claus Grabke (probably not vegetarian yet?) on the cover of the first issue of Monster Skateboard magazine (then: Münster Monster magazine; Germany, 1982). This magazine was originally started by Claus Grabke [92].

It is my understanding (based on what I think I remember reading) that Henry Garfield of Washington, D.C., singer of the punk band State of Alert (aka SOA), for a brief period of time, was a vegetarian. I think, this was when he was still living in Washington, D.C., and was still called Garfield, and that he stopped being vegetarian either still back in D.C. or after moving to California to join Black Flag - around that time (or exactly at that moment) he changed his last name from "Garfield" to "Rollins".

Henry Rollins of Black Flag (Thrasher, April 1982)

Henry Rollins of Black Flag in an Independent ad (Thrasher, April 1982)

Greg Ginn, the mastermind (and some might say dictator) behind Black Flag - Black Flag de facto has always been Greg Ginn's band - has been vegetarian since 1971 (when he was 17; he was born in 1954) [82]. So, it seems highly likely that in this photo he was vegetarian. Henry Rollins was (I'm totally guessing) probably not vegetarian anymore at this point. Henry was a skateboarder (see above) I don't think Greg Ginn ever skated. The photo below is from an interview with Black Flag (i.e., Greg Ginn and Henry Rollins). Vegetarianism is not mentioned in the interview.

Greg Ginn and Henry Rollins of Black Flag (Thrasher, September 1982)

1984

A photo of a not yet vegan (and probably not yet vegetarian) Glen E. Friedman skating in California in Thrasher (January 1984)

1985

Independent, Claus Grabke (not a vegetarian yet?)

Claus Grabke skating in Czechoslovakia towards the end of 1985 (Thrasher, winter 1988 issue)

1986

Independent, Claus Grabke (not a vegetarian yet?), skating in Brno, Czechoslovakia [92], on the cover of Thrasher (January 1986, photo: Shane Rouse; and a Claus Grabke interview inside the issue).

Claus Grabke (Thrasher, January 1986)

Claus Grabke skating in Carlsbad, California (centre; Thrasher, January 1986)

Claus Grabke skating the Blood Bowl ("somewhere in the Oakland hills"; Thrasher, October-November 1986)

Claus Grabke (Step by step section; Thrasher, October-November 1986)

Claus Grabke skating at a demo in Knoxville, Tennessee (Thrasher, October-November 1986)

Claus Grabke in a Madrid ad ("the power will rise again"; "PRO TEAM 86"; Thrasher, October-November 1986)

Beastie Boys: Adam Yauch used to skate. Mike D and Adam Yauch (MCA) were also vegetarians. But not back in the 1980s. (Mike D was vegan for a few years in the late 90s. MCA seems to have tried a vegan organic diet shortly before his death from cancer in 2012.) Vision board with a Beastie Boys graphic (Def Jam collaboration; "Licensed To Ill" era - the album came out in 1986). This board seems to be from 1986 or 1987.

There is a note about this in the "Trash" section of Thrasher (June 1987), suggesting that Glen E. Friedman was involved in connecting the Beastie Boys with Brad Dorfman (Vision):

A brief mention of a Beastie Boys "skate model" was also in the Trash section of Thrasher one month earlier (May 1987).

For your convenience: Glen E. Friedman seems to have been vegan since around 1986 (see text below).

It seems that Glen E. Friedman became vegan in 1986. In his Run-DMC & Beastie Boys book "Together Forever", from 2019, Glen describes how he met up with the Beastie Boys in Los Angeles on their tour as support for Madonna - the LA concert dates were in April 1985 - and they went to "Fat Burger" (fast food restaurant). Adam Horovitz (Adrock) describes this event in the "Beastie Boys Book" (from 2018) and writes that Glen was already vegan then: "We’d never been to L.A. before, and somehow we hooked up with a friend of a friend, Glen E. Friedman. Glen kind of grew up in L.A. and decided to be our tour guide. Glen is vegan, but for whatever reason, he took us to Fat Burger our first night in town. I got a fried egg on my burger. Glen kept referring to eggs as liquid flesh. We made fun of him, he made fun of us, he cried from laughter, and we became friends for years. I think punk rock tipped the scale over veganism for Glen because the next night he took us to a grimy outdoor hot-dog place called Oki Dog. It was some kind of L.A. punk rock landmark [...]." [59]

But Glen, in the Together Forever book corrects Adrock, writing: "I also brought them [Beastie Boys] to Fat Burger and Tommy's Chili burger for their first time, contrary to how they remember it and wrote in their own book. I was still a year-and-a-half from becoming vegan, so back then I was all in!" [60]

In an interview with Herbivore magazine (2003), they write that Glen E. Friedman "has remained a vegan for over 15 years now" [73] So, 2003 minus 15 would be 1988. But "over 15 years" would be "since at least 1988", which at least does not contradict 1986 (see above).

Dave Bergthold, founder of Blockhead, was/is vegetarian - but probably not back then (?) [22] (Blockhead ad, Thrasher, July 1986)


This photo is from Thrasher (February 1992) and shows a pre-vegetarian Mike Vallely street planting at Mount Trashmore (Virginia Beach, Virginia) in 1986.

Mike Vallely apparently had his first photo in Thrasher magazine in 1986, with a caption that read "street scoundrel from New Jersey", Mike Vallely recounted in 2022 [88]. And he is correct. His first appearance on (!) Thrasher was the cover of the August 1986 issue. His first appearance in (as in inside) Thrasher was in the September 1986 issue with the caption "Hot shoe, glue-footed street scoundrel from New Jersey, Mike Vallely."

Mike Vallely cover (Thrasher, August 1986)

Mike Vallely in Thrasher (September 1986)

Powell ad with both Mike Vallely (bottom) and Jim Thiebaud (top left; Thrasher, September 1986; the same ad was in Thrasher, October-November 1986)

Jim Thiebaud skating a demo in Marin County, California (Thrasher, August 1986)

Jim Thiebaud skating in San Francisco (Thrasher, October-November 1986)

Ad for "The Age of Quarrel" album by the Cro-Mags (Thrasher, August 1986)

Cro-Mags, probably already vegetarian? (at least Harley Flanagan and John Joseph?; Thrasher, September 1986)

1987

The legendary Jim Thiebaud on the cover of Thrasher (January 1987), skating the streets (and parking lots) of San Francisoco (photo: Moto). Jim Thiebaud is a vegetarian or at least seems to have been vegetarian at some point (see 1992).

Thunder ad (Thrasher, January 1987). Jim Thiebaud was a top pro skater in the 1980s and is the co-founder of Real. Was he already vegetarian in the 1980s?

Jim Thiebaud (Thrasher, February 1987)

Here is another photo of Jim Thiebaud skating in (circa) 1987 (in Oakland, I think). this photo is from Thrasher (February 1992).

Jim Thiebaud (with Tommy Guerrero), Powell Peralta ad (Thrasher, June 1987). The rib bones refer to plastic rails.

Jim Thiebaud (Thrasher, July 1987)

Jim Thiebaud (Thrasher, July 1987)

Jim Thiebaud (Thrasher, July 1987)

I think these two are also Jim Thiebaud and Tommy Guerrero (with Steve Cabellero), Powell Peralta ad (Thrasher, September 1987)

Jim Thiebaud and Tommy Guerrero, Powell Peralta ad (Thrasher, September 1987)

Jim Thiebaud (Thrasher, September 1987)

Mike Vallely, Venture ad (Thrasher, April 1987)

Mike Vallely, Powell Peralta ad (Thrasher, July 1987)

Mike Vallely (Thrasher, July 1987)

Mike Vallely (Thrasher, August 1987)

Mike Vallely, Powell Peralta ad (Thrasher, September 1987)

A strange note about Steve Rocco and Mike Vallely (probably made up by Rocco) in the Trash section of Thrasher (September 1987)

Natas Kaupas (who I think has never been rumoured to have been vegetarian) and Mike Vallely in 1987 (according to Mike Vallely) [88] - that means Mike Vallely was not a vegetarian yet.

The same photo also appeared in the Somethin' Else section in Thrasher (April 1988), with the caption "Natas on my mind".

Mike Vallely and Jim Thiebaud (with Per Welinder, Tommy Guerrero, and Steve Saiz), Powell Peralta ad ("Street brigade"; Thrasher, November 1987)

Mike Vallely: probably not a vegetarian yet in this photo, which seems to be from around 1987 (I'm guessing; it was printed in Thrasher, January 2000)

At the beginning of Stereo's video "Tincan Folklore" (1996) you can see old footage of Mike Vallely (he is not disclosed as a skater on the video)and Chris Pastras skating. I'm guessing, this footage is from arbout 1987, roughly.

Still from "Tincan Folklore": Mike Vallely (circa 1987)

David Bergthold, Blockhead ad (Thrasher, February 1987)

David Bergthold (and others) in a Blockhead ad (Thrasher, May 1987)

Santa Cruz ads, Claus Grabke (Thrasher, February 1987): "German Euro-skater joins Santa Cruz Skateboards"

Santa Cruz ads, Claus Grabke (not a vegetarian yet?)

Claus Grabke, Santa Cruz and OJII ad (Thrasher, May 1987 and also June 1987)

Claus Grabke deck (Santa Cruz) in the Product Patrol section of Thrasher (June 1987)

Santa Cruz ad including Claus Grabke (bottom right; Thrasher, June 1987)

Claus Grabke, Santa Cruz ad ("Light'n Up"; Thrasher, August 1987)

Claus Grabke in a Santa Cruz ad ("German Team") in Thrasher (September 1987 - the same ad was in the Thrasher January 1988 issue)

It doesn't say whose refrigerator this is - but my bet is on this being Claus Grabke's fridge (cues: the Titus, Monster, and Death Zone stickers; Thrasher, September 1987).

Claus Grabke mentioned (but without photo) in an ad (Thrasher, November 1987) for the Santa Cruz video "Wheels of Fire" (1987)

Rob Roskopp, Gotcha ad (Thrasher, June 1987) - not sure what that was about. Gotcha (clothing) ads were common in Thrasher back then (one in every issue).

Schmitt Stix ad for a Joe Lopes barbecue board (see 1988) - "Quality is Our Recipe" (Thrasher, December 1987) ... The barbecue drawing is by Neil Blender.

Although surely (?) not used or created with any intention of stimulating pro-vegetarian thinking, this drawing (by Sean Wyett) depicts a "cannibalistic meat shop butcher" (Thrasher, August 1987).

An article (by Mike Gitter) about the Cro-Mags, who were probably already vegetarian at the time - at least John Joseph, Harley Flanagan, and Doug Holland (Thrasher, Arpril 1987) ... John Joseph caterwauling "his lyrics to an audience that seems to know every word". The article also mentions the "Krishna faith to which John, Harley and Doug [the second guitarist] are devoted". This Krishna faith includes the usual reincarnation, "ancient wisdom", and kali yuga (the age of quarrel) beliefs, including blistering homophobia.

In the June 1987 issue of Thrasher, there's this photo of Kevin Seconds (Kevin Marvelli, the singer of the widely respected hardcore 7 Seconds), who appears to have been vegetarian since the 1980s [99]. If he was already vegetarian in 1987 (when most punks weren't), I don't know.

Kevin Seconds (in the front)

1988

Dave Bergthold (rumoured to have been/be a vegetarian), Blockhead ad (Thrasher, February 1988)

In the Mike Vallely episode of the Nine Club (episode 138) Mike recounts how his first pro board graphic was an African elephant because he had seen a TV programme about African elephants being killed for their tusks (ivory) or because of human-animal conflicts. Mike explains that it was this TV programme that first created a "sensitivity" in him for animals. Mike received this graphic on paper at around Christmas 1987 - it was drawn by legendary skateboard graphic artist "VCJ" (Vernon Courtlandt Johnson).

Mike Vallely, Powell Peralta, elephant graphic

Mike Vallely, Powell Peralta (Powell Corp.), original elephant T-shirt from 1988 

Powell Peralta (Powell Corp), Mike Vallely, elephant sticker, 1988

Mike Vallely skating inside a velodrome (Thrasher, January 1988)

Mike Vallely, Venture ad (Thrasher, January 1988)

Mike Vallely, Life's A Beach ad (Thrasher, March 1988)

Mike Vallely, Trash section in Thrasher (April 1988)

Mike Vallely (with Bill Danforth) in a Life's A Beach ad ("Real men with real jobs!"; Thrasher, April 1988)

Mike Vallely (wearing Nike shoes), Powell Peralta ad (Thrasher, May 1988) 

Powell Peralta ad with Mike Vallely wearing Airwalk shoes (Thrasher, September 1988)

Mike Vallely on a skate demo tour in Italy with Tommy Guerrero in September 1988 (Thrasher, May 1989; the three following photos)

Mike Vallely (both photos at the top)

Mike Vallely in Italy in September 1988

Mike Vallely in Viareggio, Italy, in September 1988

Tracker (Tracker Trucks) ad with Mike Vallely (Thrasher, December 1988)

Mike Vallely, Tracker ad, from around 1988 or 1989

Mike Vallely photos ... I'm guessing these must be from around 1988 or 1989. Note the Venture shirt in the handplant photo and the Tracker ads above. Probably Venture was first. But in 1991 there a Mike V Venture ad again.

Mike Vallely, Life's a Beach ad, from around 1988 (note the Bad Boy Club logo)

Claus Grabke (middle; not a vegetarian yet?) on the cover of Transworld magazine (February 1988), with Shane (las name?; top) and Nicky Guerrero (bottom)

Claus Grabke (skating in Madrid, Spain) on the cover of RAD (Read And Destroy) magazine (from England; May 1988)

Santa Cruz ad in Thrasher (May 1988) saying: "1988 - There will be over 200 models of Skate decks to choose from [...]". In the second row, you can see two Claus Grabke models.

Claus Grabke skating the "Blood Bowl" in Oakland, California (Thrasher, July 1988)

Claus Grabke (large black and white photo) at the Münster contest (Münster Monster Mastership, 8 to 10 July 1988) in Germany (Thrasher, November 1988)

Claus Grabke (skating in Prague, Czechoslovakia [92]) on the cover of Monster Skateboard magazine (from Germany; 1988; I'm not sure which issue)

Jim Thiebaud (with Tommy Guerrero), Powell Peralta ad (Thrasher, February 1988)

Jim Thiebaud ("Step by step"; Thrasher, March 1988)

Jim Thiebaud, Powell Peralta ad (Thrasher, October 1988)

Jim Thiebaud, Thunder ad (Thrasher, December 1988)

Schmitt Stix, Joe Lopes BBQ sticker (see 1987 for the ad) 

... and original board (Thrasher, May 1988)

... and reissue board (year?)

 

Converse "Chucks" (Chuck Taylor Classic All Stars) ad (Thrasher, April 1988, same ad in March 1988) ... The ad mentions (the upper to be) "khaki, black, red, navy, and olive canvas" but the ad also mentions "black leather eyelets".

From the "Skarfing material" section in Thrasher, (Thrasher, August 1988), a regular segment of the magazine at the time that featured intentionally "disgusting recipes". In this issue, the author brings his dead pet chicken to a butcher. Then follow the chicken recipes - with one (vegan) salad "recipe" called "carnivorous guilt salad".

Porcell (John Porcelly, almost certainly already vegetarian by then), Youth of Today concert (Thrasher, October 1988)

1989

The infamous World Industries Mike Vallely barnyard graphic. Mike Vallely was vegetarian then, outspokenly, later vegan, then quit veganism, then vegetarianism (see 1994) [2] Interesting why people stop being vegetarian, [4]

"Please, don't eat my friends" was the graphic on top of the board.

 

"The Barnyard was my coming out as a vegetarian, in a sense, so the bottom graphic was going to be this funky folk-art piece of animals grazing and the top graphic was going to be a quote in simple bold black Helvetica, 'Please don't eat my friends', I left this idea with Rocco, but while I was on tour he got together with Marc McKee and tweaked things. When I returned they had the entire graphic completed. I hated it. To me it was stupid and childish. Rocco, however, felt strongly about it. He talked about George Orwell's book Animal Farm and how this graphic was a play on that with the animals rebelling and fighting back.

He made a good case, and I began to warm up to the design. It definitely looked different than anything I'd ever seen before, and I slowly came around, but I had two demands. One was that the top graphic be a continuation of the bottom scene with the quote worked into it, and the second was what I determined to be a vulgar and pointless image of a horse mounting another horse - the horse that was getting mounted is still on the board, you can see her smiling face peeking out from behind the barn. I wouldn't approve the graphic otherwise. This was easily the best-selling model I've had. Back then I was pulling consistent ten- to thirteen-thousand-dollar checks each month for almost a year, thanks to that board. To this day I have people come up to me and credit the Barnyard for introducing them to the ideologies behind vegetarianism." Mike Vallely [25]

This is a comment by Marc McKee (from Chromeball Incident, 2022) regarding the Barnyard graphic: "We [Steve Rocco and Marc McKee] didn’t even discuss pay. We just talked about this Mike Vallely board, which was the first graphic he needed me to do. The Barnyard. Steve told me about Mike’s idea and how he wanted me to reshape it. How to make it a little less serious and more fun. Because Mike wanted this straight vegetarian statement, meanwhile Rocco’s telling me about how he wants a slaughterhouse in the background and everything... that’s how all that stuff got back there.

I go back home to start working on it. And even in the beginning, I’ve never been one to do preliminary sketches to show people. I just did it. 

Two weeks later, I head down to World to show them what I came up with. I just remember Rodney [Mullen] laughing uncontrollably when he first saw the graphic... and I didn’t know Rodney very well back then. I thought he was going to have a seizure or something. 

It was inspired by the George Orwell novel, Animal Farm. That’s the storyline I went with, where the anonymous farmer gets killed by the animals. 

[Chromeball Incident:] There’s so many little details going on in that thing, even down to the ducks. 

[Marc McKee:] A lot of the little details came from Steve [Rocco]. But going back to those early cartoon influences, DuckTales was always one of my favorite after-school shows growing up. And it’s on a farm, so ducks make sense in that setting. I was also listening to a lot of rap music at that time, too… let’s give one of these ducks a gold chain and a radio. Okay, that works.  

[Chromball Incident:] Was Mike [Vallely] pissed when he saw it? 

[Marc McKee:] He was living in Edison, New Jersey back then, so he really wasn’t around. But from what I heard, he didn’t like it too much at the time. But a few years ago, we did do a 30-year anniversary version of the barnyard together, so he must be okay with it now. It did sell extremely well. [...]" [63]

Mike Vallely also mentions (in 2019 [64]) that the barnyard graphic was Mark McKee's very first graphic he did in the skateboard industry.

Mike Vallely "barnyard" stickers by World Industries
[L missing]

World Industries ad for the "barnyard" board featuring Mike Vallely, Chris Pastras (Dune), and Jason Lee

The Hollywood movie "Gleaming the Cube" featured several famous pro skaters, including (not in a main role - I did not spot him in the movie), Mike Vallely. The movie was released in January 1989, when Mike Vallely was already vegetarian, but it was filmed mostly in 1987, before he became vegetarian.

From the credits section of "Gleaming the Cube"

Mike Vallely on the cover of Poweredge magazine (May 1989)

Mike Vallely interview in Poweredge by Christian Kline ... Even though they were both vegetarians - nothing about vegetarianism in this interview. (Christian Kline ran Poweredge magazine [91].)

Powell Peralta ad with Mike Vallely, Lance Mountain and Steve Caballero (from Thrasher, April 1989)

Santa Monica Airlines (SMA) ad with Jim Thiebaud (Thrasher, April 1989). I don't know when Jim Thiebaud became vegetarian.

Jim Thiebaud ("Too fast to die"; Thrasher, May 1989)

Thunder ad with Jim Thiebaud (with Natas Kaupas and Micke Reyes; Thrasher, July 1989)

Another Santa Monica Airlines ad with Jim Thiebaud (Thrasher, September 1989)

Jim Thiebaud in Thrasher (September 1989)

Jim Thiebaud in a Santa Monica Airlines ad ("Remember the big picture"; Martin Luther King Jr.; Thrasher, December 1989)

This Thunder poster of Jim Thiebaud might also be from 1989 (I'm guessing):

You can see some raw footage of Jim Thiebaud skating in San Franciso in 1989 (filmed by Tony Roberts) here.

Sean Sheffey, Venture ad ("V-Force"; Thrasher, September 1989; photo: Bill Thomas) ... Sheffey possibly was a vegetarian at this point in time (see 1991 below).

Sean Sheffey in a half-page Spitfire ad (Thrasher, December 1989)

On this photo from around 1989 (?) Sean Sheffey is wearing leather Vision shoes.

This photo of Sean Sheffey also seems to be from around  1989. It was printed in Thrasher, January 2000, and also (more cropped) in Thrasher (January 1990).

Ed Templeton "Check out" in Transworld (?), written by Mike Vallely (from around 1989; it says Ed Templeton is an amateur, indicating that this is from before 1990 when he became really famous.)

Mike Vallely and Ed Templeton, screenshot from the Mike Vallely part (last part) in the 1989 World Industries video "Rubbish Heap"

Mike Vallely (among others) in an ad for the Powell Peralta video "Public Domain" (Thrasher, January 1989)

An already vegetarian (but not yet vegan) Mike Vallely in a World Industries ad (Thrasher, July 1989)

An ad for the Mike Vallely video "Sponsored" by Etnies. This ad and the video came out in the year 2000 but the photo seems to be from around 1989 (I'm guessing). The photo shows a vegetarian (not yet vegan) Mike Vallely wearing canvas Converse "Chuck Taylor All Star" shoes ("chucks"). Converse "chucks" were popular among skaters at the time (you can see them in many skateboard ad in 1989), so not necessarily a sign of consciously choosing not to wear leather. 

 

Claus Grabke, Santa Cruz, one of the many "clock" graphics. Claus Grabke seems to already have been a vegetarian in 1989 (see Santa Cruz ad below).

Claus Grabke (already vegetarian?) ad for Santa Cruz (Thrasher, February 1989)

Claus Grabke (already vegetarian?) skating at (and winning) a contest in Prague, Czechoslovakia (Thrasher, March 1989)

Claus Grabke in a Santa Cruz Speed Wheels ad (with Chuck Dinkins and Steve Schneer; Thrasher, March 1989)

Claus Grabke listed in an ad for the the Santa Cruz video "Streets on Fire" (Thrasher, June 1989).

Claus Grabke, Santa Cruz ad that says "vegetarian" (on the first page, i.e., the other side of the cover, Thrasher, August 1989) ... This might (!) be the first mention of the word "vegetarian" in Thrasher (or any skate magazine). 

Claus Grabke on the cover of Skateboard! magazine (from England; issue 10, 1989)

Just to highlight Claus Grabke's place in the pantheon: Santa Cruz was one of the biggest skateboard companies back then. Out of the twelve boards shown here, two are Claus Grabke models (Jason Jessee x 2, Jeff Kendall x 2, Steve Alba aka Salba, Hugh "Bod" Boyle, Claus Grabke x 2, Corey O'Brien, Rob Roskopp x 2, team board). Claus Grabke was one of very few pros from outside of the United States (or outside of California even) - although Bod Boyle is from England. Santa Cruz ad Thrasher, December 1989)

Claus Grabke skating the Berlin Wall in 1989 (the year the wall came down) on the contents pages of Thrasher (March 1990; photo: Peer Hoinke)

Claus Grabke in Transworld magazine (I don't know which issue), 1989

Dave Bergthold, Blockhead ad (Thrasher, March 1989)

Mario Rubalcaba (and Mark Hostetter) skating "a ditch near the Mexican border" (Thrasher, August 1989)

A board graphic called "Street Cat" by a board company called Bad Okole. The comment by the reviewer in Thrasher is: "[...] As a pet owner I find the roadkill graphics a bit much, but hey, if it catches your eye, it works. [...]" (Thrasher, November 1989)

While vegetarianism is not mentioned here ... a skater named David Barnes (in Seattle, Washington), his anti-car activism and his support for Earth First! (EF!) are mentioned (Thrasher, November 1989) ... Side Note: I am told, EF! never promoted vegetarianism, but many (?) "members" were vegetarians and vegans. Their position was more of a classic environmentalist position (species protection, etc.) and the EF! founders apparently all ate meat.

Full-page ad for the Crog Mags album "Best Wishes" which includes the anti-slaughterhouse song "Death camps" (Thrasher, June 1989).

This is Daryl Taberski, the singer of Snapcase, who is a vegan, although I'm not sure he was already vegan in 1989 (could be but probably not). The band Snapcase also only started in 1990 (I think). He could also do street plants!

1990

PETA writing about Mike Vallely (photo stolen from Vegan Skate Blog)

From a 2012 interview in Jenkem Magazine we can deduce that Ed Templeton has been a vegetarian since the age of 18, i.e., he stopped eating meat at some point between summer 1990 and summer 1991 [39].

Transworld, April 1990, Ed Templeton cover (Ed skating near in Huntington Beach; photo: "O" [91])

Schmitt Stix ad, Ed Templeton

New Deal, Ed Templeton, pre-vegan shoes (this ad was in Thrasher, August 1990, for example)

Another New Deal Ed Templeton ad

New Deal put out two skate videos in 1990: "Promo '90" (which I assume came first) and "Useless Wooden Toys". Both include footage of Ed Templeton, and the "Promo '90" video may be the first skate video that Ed Templeton was in.

From an Italian skate mag called "SKATE". Ed Templeton won the "Münster Monster Mastership" contest (street) in Germany in 1990 (with Eric Dressen on second and Danny Way on third place).

The original cover of SKATE magazine (number 14):

At the same contest in Münster, Ed Templeton on the cover of Skate Action (Sk8 Action, October 1990) magazine (England)

Ed Templeton (one-foot to boardslide), wearing Airwalk shoes, in Münster, Germany (Thrasher, December 1990)

Same contest, same day, from Ed Templeton's book "Wires Crossed" (2023)

This photo must also be from 1990 (photo: the photographer called "O", i.e., Otis Barthoulameu).

This photo must also be from 1990: Ed Templeton riding a board that says "FUGAZI" (see a slightly different angle below)

From Transworld (June 1991) - these photos must be from 1990:

Same photo:

Ed Templeton (Thrasher, May 1990)

Ed Templeton (Thrasher, August 1990)

Ed Templeton in a Thunder ad in Thrasher (December 1990 issue)

Ed Templeton stickers, New Deal, ~1990

Ed Templeton interview in Thrasher (November 1990; nothing about vegetarianism in the interview)

Mike Vallely, Santa Cruz Speed Wheels ad (this ad was in Thrasher, July 1990, for example)

Mike Vallely, around 1989 or 1990 ... Note the World Industries "barnyard" deck and Tracker stickers in the pool photo. Note the Converse canvas chucks in the boardslide photo.

Jim Thiebaud skating "a quake-altered wheelchair access ramp" (Thrasher, February 1990)

Jim Thiebaud, skating in San Francisco, on the cover of Transworld (June 1990; photo: Luke Ogden)

Jim Thiebaud, SMA (Santa Monica Airlines) ad (Thrasher, June 1990)

Jim Thiebaud, Thunder ad (Thrasher, November 1990)

Jim Thiebaud in an FTC ad (Thrasher, December 1990; the same ad was also in Thrasher, October 1990)

Jim Thiebaud in a Real ad (with Tommy Guerrero; Thrasher, December 1990)

World Industries ad (from Thrasher, November 1990)

("Bald vegetarians" alluding to Mike Vallely)

World Industries Mike Vallely (even though it does not explicitly state his name) elephant sticker 

(I'm guessing this sticker must be from 1989 or 1990.)

(A vegetarian?) Sean Sheffey, Venture ad (from Thrasher, November 1990)

Mario Rubalcaba, Alva ad (Thrasher, April 1990)

I'm pretty sure this is Mario Rubalcaba on the cover of Poweredge magazine (August 1990) - or is it Jef Hartsel?

Page in Thrasher with (a possibly vegetarian) Mario Rubalcaba (wearing Vans) and a (possibly vegetarian) Sean Sheffey (wearing Vision shoes; Thrasher, November 1990)

Detail from an Alva ad, Mario Rubalcaba deck (Thrasher, December 1990)

Claus Grabke (already vegetarian it seems), OJ (wheels) ad (Thrasher, June 1990)

Claus Grabke on the cover of Monster Skateboard magazine (Germany; August 1990; issue 50)

Charlie Thomas (left; with Robert Pearce; photo: Scott Starr; Thrasher, August 1990)

Andrew Morrison, Schmitt Stix ad (Thrasher, January 1990)

Andrew Morrison, New Deal, "hand bird graphic" (not the official name - I'm just calling it that) stickers ... Andrew Morrison seems to have been vegetarian around this time (see 1991).

Andrew Morrison "hand bird graphic" deck by New Deal (Thrasher, October 1990)

Brian Lotti might already have been vegetarian at this point:

Brian Lotti (with the striped T-shirt) in a Planet Earth ad (Thrasher, July 1990)

Brian Lotti, Billabong ad (photo: Sherman; Thrasher, October 1990)

Brian Lotti in a Planet Earth ad, wearing (leather) Airwalk shoes: "brian lotti living in the animal kingdom on planet earth" (Thrasher, October 1990)

Matt Hensley, A-1 Meats (A1 Meats) ad (from Transworld, August 1990) 

I've been told that A-1 Meats were one of the companies owned by Larry Balmar - these companies included Tracker (trucks) and House of Kasai.

A-1 Meats, Matt Hensley, "mefrostbite" wheels (from Transworld, September 1990)

A-1 Meats, Chuck Dinkins, "ollie" wheels ad (must be from 1990) 

One can see Laban Pheidias skating in the Blockhead video "Adventures in Cheese" (at ~16:18 min), which I think is from 1990. It is rumoured that Laban is a lifelong vegetarian and has never eaten meat (including fish). Rather it's a bit more than a rumour. Laban has said so himself, at least that he was "born and raised vegetarian" [42]. 

Laban Pheidas in a Tracker ad (with Duane Pitre; Thrasher, December 1990)

Sergei Trudnowski (in 2018) recounts that he met Sean Sheffey at a demo (I'm assuming Sean was doing the demo) at "Magic" skate park (I'm assuming, in Jacksonwald, Pennsylvania; near Philadelphia) in 1990 (or 1991) [45]. It seems that Sergei learned ollie late shove-its from Sean.

Ian MacKaye (who was already vegan by then), Fugazi concert (photo: Ken Salerno; Thrasher, February 1990)

A photo of the band Bold in Thrasher (February 1990). I'm not an expert in Bold, but if I had to bet, I would bet that at least several of the five members of Bold at the time (this photo likely is from 1989) were vegetarians (e.g., Tom Capone [at the time! (74)] and Drew Thomas). (Please tell me, if you know.)

1991

World Industries, Jason Lee (the non-vegetarian Ed Templeton - no offence to either of them). In 2019 (see here) Prime produced an Ed Templeton "Veggie burger" version of this board graphic. The ad for it states that Ed Templeton has been a vegan since 1991. 

In a 2019 interview Ed Templeton states that it was Mike Vallely who got him into vegetarianism and veganism: "He’s the one who actually got me into veganism. He’d ask me out to dinner and offer to pay if I ate vegetarian. I’d be like, “Oh my God! What am I going to eat? But if it’s your treat, I guess I’ll eat some broccoli or something.” (laughs)" [37]

Jason Lee "Burger King" graphic embroidery and sticker 

     

Jason Lee "Burger King" graphic board (World Industries)

World Industries' Jason Lee burger board and the "cease and desist" letter by Burger King

Marc McKee (who did both the Jason Lee burger and the Vallely barnyard graphics): 

"I originally made the Jason Lee Burger King board for Mike V, and that did not go over well. I guess it goes without saying that Mike would not be down with having that kind of graphic, even though the intention was for it to be ironic since it was well known that he was a vegan. In hindsight I think he was right to turn down the graphic since it’s clearly a salute to cow-eating…. Then, when the ad came out with Jason eating a Whopper in front of Burger King—with a shaved head like Mike had at the time—that definitely came across as a vibe. Not cool." [8]

"The Burger graphic came out after I had quit World Industries. Rocco may have tried to persuade me to use this graphic before I quite - I do vaguely remember that being discussed - but I flat-out denied him. I really could have cared less about it except for the ad that Rocco ran advertising the board. It featured Jason Less with his head shaved, wearing a buttoned-up flannel - as I did at the time - holding a burger. Being the hardcore vegetarian I was, I definitely took this personal. So when I saw Jason next I confronted him about it. He played ignorant, and in some ways perhaps he was but I still gave him a tongue-lashing for being a pawn in Rocco's petty attacks. Jason apologized, and I let him off the hook. I didn't really have nor did I want to have a problem with Jason, but I was definitely hurt by the fact he participated in this obvious attack." Mike Vallely [25]    

World Industries, Jason Lee

World Industries "out with the old, in with the new" ad, 

from around the same time as the Jason Lee burger graphic

World Industries Jason Lee burger graphic 

(at skateboard exhibition I visited in Vancouver, Canada, in 2004)

Also see Blind's answer with the vegetarian Laban Pheidias (vegan burger ad) below (1993).

For your convenience: How long has Laban Pheidias been vegetarian and vegan?

From birth (born: ~1973): vegetarian (I'm assuming this means lacto-ovo-vegetarian, not mean pescetarian.) [3, 42]

From age 16 (i.e., ~1989) to present (as of 2023): vegan [3, 42] (Laban had a vegan pro shoe in 1998. But I'm not sure if he wore leather at some point, e.g., the Epik shoes, see below)

But there's more: 

World Industries - Mike Vallely & an unfinished drawing for a Jason Lee graphic

 

Another World Industries ad from 1991: World Industries were known for intentionally doing overly provocative, fucked up shit. In this ad, in pseudo-colonialist, racist storytelling, they describe how they found Chris Pastras (aka Dune) as a naked, "negroid" child, taught him how to wear clothes, how to skate etc., how they turned him pro, kept him like a slave: "[...] As a reward for Dune's obedience we decided to give him a professional model skateboard deck. But since Dune had not yet grasped the concept of moneywe decided not to burden his simple mind with any of the profits. Instead these proceeeds were used to establish a wild game preserve, where other children could be hunted down and captured for their own benefit. [...]" ... And after Dune gets injured and the doctor tells them that Dune "would not be able to skate anymore", they have him euthanized: "Upon saying good night I paused to reflect on what an incredible life this child has had. He was indeed fortunate that we were here to look after him. Later that night we had Dune put to sleep. [...]" Even though World Industries' (Steve Rocco's) main (or sole) intention was to provoke, the way the text is written, it describes not just how colonialist racists used to see and treat other humans but also (towards the end of the text) how they still see and treat other (nonhuman) animals.

A-1 Meats What did it all mean? Laban Pheidias ad

I don't think Bo Ikeda was a vegetarian. (He was in Vision's Alphabet Soup video by the way...)

Two A-1 Meats "cult follower" ads with Kris Markovich (from around 1991) ... I think, Kris Markovich was/is a vegetarian (not sure if at this time though).

A-1 Meats, Jason Dill "cult" ad (from around 1991)

A-1 Meats Young Riders (Ben Chibee, Anthony Ogolsby, Mike Carrol, Jason Dill, J.D. Gibson)

A-1 Meats, "classic controversy" ad (from around 1991)

Zero Two - The All Vegetarian Skate Shoe - Thank You For Not Killing Me.

Zero Two ad from Thrasher (July 1991) - I don't know who the skater in this ad is. The same ad was also in the November 1991 and the December 1991 issues of Thrasher. ("The immortal skate shoe!")

 

Zero Two ad (Thrasher, September 1991 and October 1991) - "Ollie Death Guard"

Sean Sheffey appears to have been vegetarian (and possibly vegan) around this time ... 

The skateboard company Life had a pro-vegetarian ad featuring Sean Sheffey

"P.S. I value my friends please don't eat them" (1991) [see below]

 

In an interview with Mackenzie Eisenhour for Transworld (2012), Sean Sheffey mentioned being vegan for a while:

"What about the Life ad with the backside lipslide on that high rail? [the ad below]
Yeah. The “Don’t Eat My Friends” ad.
[...]
Was it weird when the pressure flip stuff started coming in too? It seemed like all that stuff was a different style than what you had been skating.
I actually liked the whole method of it. It was what my teammates were doing so I enjoyed it. At the same time I was a little removed from it too because I was married and had a kid so young. I wasn’t always with the guys. Up to that time too I had been vegan, so I never wore leather shoes and all that.
There was the Zero Two Shoes and all that right?
Exactly. But it was only a matter of time until I got influenced by the team and started wearing Vans Half Cabs and Adidas. Just changing shoes made it a lot easier to learn a lot of the technical stuff." [31]

For your convenience: when was Sean Sheffey vegetarian/vegan?

Around 1989/1990: possibly (?) vegetarian

Around 1991: It seems that Sheffey was vegan or something of the kind (?) for a short period of time (?) around 1991.

(1991?)/1992 to ~1994 (?): vegetarian [43] (but not vegan) ... or only flexitarian [94]

From ~1994: ?

The Life "Don't eat my friends" Sean Sheffey ad (Thrasher, August 1991): "[...] P.S. I value my friends [.] Please don't eat them ..." (Life was a company by Ron Allen and Mike Ternasky under the H-Street umbrella. Life started with Ron Allen, Jesse Neuhaus, John Reeves, and Kien "The Donger" Lieu as pros [101].)

In this Speedwheels ad (which I had on my wall for years; Thrasher, August 1991) ... Sean Sheffey he's wearing canvas Converse All Stars. Sean Sheffey was vegan at the time (it seems). Note that, Mike Vallely who's also in this ad, probably was also vegan at the time.

Life ad (from Thrasher, January 1991, and Thrasher May 1991), Sean Sheffey "by all means necessary"

Life, Sean Sheffey sticker ("by all means necessary")

Photo of Sean Sheffey wearing Vision (leather) shoes (Thrasher, March 1991) - the photo must be from 1990.

Sean Sheffey in Germany (at the Münster contest, Münster Monster Mastership,, 1991; still from the contest video). In his run (starting at ~11:10 min) he's wearing what look like Zero Two shoes [87].

A possibly vegan (?) Sean Sheffey, Venture ad (from Thrasher, August 1991)

I'm pretty sure this is Sean Sheffey on the cover of RAD magazine (from England; September 1991).

Sean Sheffey, 1991 - Sean Sheffey seems to have been vegan (or similar) around 1991.

In the February 2018 Jason Dill episode of "The Nine Club with Chris Roberts" (episode 83) Jason Dill says "I had the Sean in front of me that listened to REM and was a vegan" referring to the time when Sean Sheffey was already riding for Plan B. This must have been 1991. 

You can see the 1991 (probably vegetarian or even vegan) Sean Sheffey (17 years old) in Life's "A soldier's story" video. ("A soldier's story" filmed made by Daniel Harold Sturt [101].) 

Still from the Life video "A solider's story"

Sean Sheffey's silhouette is actually on the cover of the video:

A then quite possibly vegan Sean Sheffey doing a massive ollie late shove-it (Thrasher, December 1991) 

Mike Vallely (Thrasher, January 1991) who was already vegetarian at the time. He might already have been vegan at this point.

Mike Vallely (Thrasher, February 1991)

Mike Vallely, Venture ad (from Thrasher, February 1991)

Mike Vallely New Deal mammoth sticker, 1991

A (probably) vegan Mike Vallely wearing canvas Converse shoes in a New Deal ad (Thrasher, September 1991; "mike vallely doesn't skate anymore")

A then probably vegan Mike Vallely, "Firing line" in Thrasher (November 1991): 

"[...] Mags read other than Thrasher?

[Mike Vallely:] Vegetarian Times

[...]"

Ed Templeton (Thrasher, January 1991) wearing Airwalk shoes, I think (photo: Scott Starr)

Ed Templeton (skating at the Huntigton Beach pier) on the cover of Thrasher (February 1991, although the cover says "February 1990" - this is a misprint; photo: Scott Starr). The photo must be from 1990.

Ed Templeton (skating in Huntington Beach [91]) on the cover of RAD magazine (April 1991). The photo is probably from 1990.

New Deal, Ed Templeton deck

Ed Templeton, impossible noseblunt slide to fakie, in Transworld (I think), 1991 (You can also see Ed Templeton impossible noseblunt in the 1991 New Deal video "1281" - at around 38:09 min.) 

Ed Templeton (Thrasher, March 1991). The shoes are still Airwalk.

Ed Templeton (Thrasher, March 1991). The shoes might be Zero Two.

Ed Templeton wearing what look like heavily shoe gooed Zero Two shoes - at the Monster Mastership contest in Münster, Germany, which took place on 18 to 21 July 1991 (Thrasher, November 1991; photo by Bryce Kanights) ... Ed got on 4th place (street), after Tony Hawk (1st), Alan Peterson (2nd), and Jason Rogers (3rd)

Ed Templeton with a New Deal hat; still from the contest video: "Hello, my name is Ed Templeton, and I'm in Germany." (at ~10:42 min) [87] In the contest video (his run starts at ~14:56 min), Ed's shoes also look like Zero Two [87].

 

Ed Templeton still wearing Airwalks, Thunder ad (Thrasher, October 1991)

New Deal, Ed Templeton deck, 1991 (drawing by Ed Templeton)

This deck was also featured in Thrasher (September 1991)

Ed Templeton, New Deal hoodie (with "New Deal" in Iron Maiden lettering as a back print; 1991)

New Deal, Ed Templeton, sticker

Thunder ad that lists (among others) pro riders Ed Templeton, Mario Rubalcaba, Jim Thiebaud, and Andrew Morrison (from Thrasher, December 1991)

Around 1991, or maybe more towards 1992 or 1993 (?), Ethan Fowler seems to have had "a stint of veganism" as he recounted in the 2013 Ethan Fowler episode of Epicly Later'd (by Patrick O'Dell)[97]. From the interview:

Patrick O'Dell: "[...] I interviewed Ed [Templeton] the other day and I asked him about you, and speaking of [Henry] Rollins, he said when he first met you your were like really into Rollins ..."

Ethan Fowler: "Yeah."

Patrick O'Dell: "... vegetarian."

Ethan Fowler: "Yeah [nods] ... and a stint of veganism as well."

Patrick O'Dell: "Really?"

Ethan Fowler: "Indeed, yeah. It's kind of weird for a 14-year-old kid ... I think. I don't know." [97]

Ed Templeton says that Ethan was 15 or 16 when Ed (TV) first sponsored him. Ethan confirms this, saying that he was 15, and demanded to be pro straight away which Ed granted to him [97], i.e., Ethan Fowler was 15 when he started to ride for TV. Ethan seems to have been born in October 1977 [?] - that would suggest some point between October 1992 and October 1993. However, TV turned into Television in 1992. So, that suggests 1992. This in turn suggests that Ethan Fowler was vegetarian in 1992. I do not know when exactly he was vegetarian (before and after 1992) and when he was vegan (Ethan says "14-year-old" - that would suggest around late 1991 to 1992).

For your convenience: When was Ethan Fowler vegetarian?

Vegan: ~1991/1992 - apparently only for a very short time

Vegetarian: around 1992 (and maybe some time before and after) [97]

Ethan Fowler (Epicly Later'd, 2013)

 

An early ad of Karl Watson who probably wasn't vegetarian yet at the time and who apparently rode for Think (Thrasher, July 1991)

Another Think ad ("Safe as milk"; Thrasher, October 1991)

Mario Rubalcaba deck on Alva (Thrasher, February 1991). This board came out in late 1990.

Mario Rubalcaba (Thrasher, April 1991)

Mario Rubalcaba, New School ad ... The same ad was in Thrasher (July 1991) ...

... and Thrasher (October 1991). I'm not sure if he was already a vegetarian at the time.

Andrew Morrison, a pro skater from Auckland, New Zealand, who rode for New Deal during the "Useless Wooden Toys" (1990) and "1281" (1991) era, had a "cow burger" deck graphic that I had never come across. Note the crying cow.  

His "sex" board graphic was quite widely known at the time. At least that's what I think, the "sex graphic" likely being a much more popular board and T-shirt graphic than the pro-vegetarian burger graphic.

Rumours are that Andrew Morrison later started eating fish, i.e. turned pescatarian from vegetarian.

New Deal, Andrew Morrison board graphic

 

New Deal, Andrew Morrison shirt, around 1991

front of the T-shirt

back of the T-Shirt (Andrew Morrison, New Deal)

In the 1991 New Deal video "1281" one can see Ron Knigge and Rene Matthyssen wearing the Andrew Morrison "cow burger" shirt.

Ron Knigge (skating at EMB), stills from "1281"

Rene Matthyssen, stills from "1281"

New Deal, Andrew Morrison "sex graphic"

New Deal ad, Andrew Morrison "sex graphic" (Thrasher, January 1991)

New Deal, Andrew Morrison ("hand bird" [this graphic is from 1990], "sex", "cow burger" graphics)

Andrew Morrison, New Deal, "sex graphic"

Andrew Morrison ad for Thunder trucks (Thrasher, August 1991)

Andrew Morrison at Le Grand Bornand contest in France, summer 1991 (Thrasher, November 1991; photo: Bryce Kanights)

Gordon & Smith, Kris Markovich sticker ... I think, Kris Markovich was/is a vegetarian (probably not back in 1991 though?).

Also check out Brian Lotti's part in Planet Earth's "Now 'n' Later" video in which he's wearing a "The Smiths" T-shirt (with the "Meat is Murder" album cover). Brian Lotti was a vegetarian at the time [70].

Brian Lotti, Planet Earth's "Now 'n' Later" video

Brian Lotti (Thrasher, February 1991)

Brian Lotti (Thrasher, February 1991)

Brian Lotti in a Planet Earth ad (with Barker Barrett; Thrasher, March 1991)

Brian Lotti (Thrasher; May 1991)

Jim Thiebaud, Real ad (Thrasher, March 1991)

Jim Thiebaud skating his infamous "Hanging Klansman" board (graphic by Natas Kaupas) on the cover of RAD magazine (July 1991; from the UK)

Real ad of Jim Thiebaud skating the "Hanging Klansman" board (must be from 1991)

Real ad (Thrasher, December 1991) with Jim Thiebaud dressed as a rabbit/bunny with carrots

(also in the ad: Salman Agah, Tommy Guerrero, and Rob "Sluggo" Boyce; "Our slip is showing".)

The corresponding Real deck, Jim Thiebaud pro model (I'm guessing this board is from 1991.)

And this Real Jim Thiebaud bunny sticker must be from the same time (?).

Sergei Trudnowski (in 2018) recounts how, as a 17-year-old in 1991 (already vegetarian), he went San Francisco by taking a Greyhound bus with a 15-year old friend (named Greg) and that he went skating at EMB where he got messed with - but not robbed - by James Kelch and Wingding [45]. This topic would merit its own investigation: "vegetarians at EMB". 

Some skate videos (1991):

• The 1991 A-1 Meats promo video "Cult Follower"included (among others) Laban Pheidias (vegetarian, probably vegan) and Kris Markovich (probably not vegetarian at the time?).
• Laban Pheidias and Kris Markovich are also both in the A-1 Meats video "Dancing in the Dirt" which is also from 1991.
• Laban Pheidias is also in the 1991 Blockhead video "Recycled Rubbish".
• Laban Pheidias is also in the 1991 Tracker video "Stacked" (his part starts at ~4:39 min) as well as the 1991 Tracker video "The Brotherhood".
• Mario Rubalcaba has a part in the 1991 New School video "Minus One" (his part starts at ~31:59 min).

I'm not sure if Chuck Treece was ever vegetarian. He certainly was in bands (Underdog and Pressure) with all kinds of vegetarians. Chucke Treece solo recording ad (Thrasher, August 1991)

Article (by Mark Madeo) about Fugazi in Thrasher (December 1991). Ian MacKaye was already vegan then, but Fugazi notoriously never talked about vegetarianism. Their generation of punks (and maybe most of the following) appear to not see vegetarianism and veganism as political. The text (unsurprisingly) does not mention vegetarianism.

1992

A then ~15-year-old and vegetarian Geoff Rowley on the cover of UK skate mag Skateboard! ("new year 1992" issue, so the photo is probably from 1991).

Real ad with Tommy Guerrero riding Jim Thiebaud's "bunny" deck (Thrasher, February 1992).

A (possibly) still vegetarian Sean Sheffey in a Plan B ad (Thrasher, January 1992)

These are details from a Sean Sheffey Plan B deck, probably from 1992. Sheffey seems to have been vegetarian at the time. The board graphic includes part of The Smiths' "Meat is murder" album cover, and short texts with the headlines "Is animal rights good for the environment?" and "Isn't it natural to eat meat?", and the question "What's wrong with eating meat?".

Sean Sheffey (Thrasher, February 1992) ... If I had to guess, I would guess these shoes are leather.

Sean Sheffey in a Plan B ad (Thrasher, February 1992)

Sean Sheffey (possibly still vegetarian at the time) in a Zero Two (vegetarian shoes) ad (from Thrasher, January 1992, and Thrasher, February 1992) ... The Zero Two "cow logo" says "Thank you for not killing me".

Sean Sheffey (sitting, third from left) in a Plan B ad (Thrasher, September 1992)

Sean Sheffey (Big Brother, issue 5, 1992)

k

Sean Sheffey in a Vans ad (with Willy Santos and Lance Conklin) back when Vans were made in the USA (Thrasher, December 1992)

A probably still vegetarian (?) Sean Sheffey in Japan (Thrasher, December 1992)

Plan B, Sean Sheffey (1992, anti-vivisection monkey graphic)

It seems that this board was reissued (limited to 100 decks made, two different shapes) in 2009.

Sean Sheffey, Plan B, 1992

Sean Sheffey, Plan B, 1992

Sean Sheffey, Thrasher cover, August 1992 ... I can't clearly see what shoes he is wearing. Might be Vans canvas shoes. Sean Sheffey was possibly vegetarian at this time. You can see the 1992 Sean Sheffey in the 1992 Plan B video "Questionable".

Still from Plan B "Questionable": Sean Sheffey

From the Sean Sheffey interview in Big Brother, issue 2:

"You’re a vegetarian right?
I don’t like meat. I think, it’s too heavy for me, it weighs me down I feel. I haven’t eaten a piece of red meat in two years now, so… I like pastas, salads but salads are kinda nasty sometimes especially at restaurants some of them aren’t too good. Soups, good black bean soup, good bread, I like rice.” [94]

Sean Sheffey (sandwiched between Rick Howard and Christian Hosoi; Big Brother, issue 3, 1992)

Sean Sheffey around 1992 wearing Adidas "shell toes" (i.e., "Superstar", probably leather; Droors ad [?])

Powell & Peralta, Pat Brennen Meat Slick

Zero Two ad on the back cover of Thrasher (May 1992), with Ed Templeton and Mike Vallely

Zero Two ad, Thrasher back cover, September 1992 (my photo of my old mag) ... "there are no SOULS... in our SOLES." I clearly remember this ad on the back of Thrasher, a skater walking away, wearing Airwalk NTS (Not The Same), leaving behind bloody footprints, with the slogan "Zero Two - There are no souls in our soles." I was not yet vegetarian then - and funny enough I did have a pair of green NTS. I'm not sure if I even understood the ad back then.

Zero Two ad, Thrasher back cover, September 1992 (from the Thrasher website). This ad was also on the back cover of the October 1992 issue of Thrasher. 

Zero Two ad (Thrasher, November 1992 and December 1992): "If you're not wearing Zero-Two shoes... you're wearing part of her. Zero Two: NO animal oils in the soles. NO bone glue. NO leather."

Brian Lotti was a vegetarian at the time and had board graphic on Blind called "caring consumer" (see below). This was his first board on Blind (after leaving Planet Earth) [66]. From the Strangelove website (2023): "The Blind Brian Lotti 'Caring Consumer' deck [...]" which apparently came with an "[...] ironic (and apparently hated by Brian) lucky rabbit's foot keyring [...]" [61]. Presumably, the rabbit foot was plastic, not a real one. The top graphic says: "This product required no use of animal testing and does not contain any animal-derived ingredients".

Brian Lotti says that "[...] [Steve] Rocco snuck a lucky rabbit's foot into [the] shrink wrap [around the board], so it's kind of like [...].That was his kind of like punk rock move, I guess, for that board [...]. That was maybe my fucked up graphic 'cause it was ostensibly an animal-free board, but then you look on the other side and there's a dyed rabbit's foot. So that was, that was like it's a joke on me, you know." [66]. Brian Lotti: "The 'caring consumer' graphic] was his [Marc McKee's] idea. Yeah, he came up with the idea, we talked about it, and then he did it, and that was such a fun board. That was my first Blind board." [67]

It seems that Brian Lotti was already vegetarian back when he was riding for H-Street (he was put on H-Street by Ron Allen) and when Planet Earth started and he joined Planet Earth. Brian Lotti says (in 2019): "[...] H-Street started selling more boards and then ... soon after, like 'Alright, we wanna start a new company [...]. We're gonna start a new company with Chris Miller.' They were like, [..], they were like 'Brian, you're vegetarian, you're into like the Earth and shit. Why, maybe you should meet Chris Miller." [70]

From the Bobshirt interview (unknown year):

[Bobshirt:] "Were you vegetarian back then?"

[Brian Lotti:] "Yeah, yeah, I would think I was, I was definitely vegetarian. I think I was vegan for a couple of years." [i.e., around 1992 ... note that, apart from his short stint with Zero Two he always seems to have worn leather shoes, including in the "caring consumer" ad (see below)]

[Bobshirt:] I guess that would've been a pre-requisite to get on a vegan shoe brand..."

[Brian Lotti:] "It might have been. It's funny 'cause I think that Ed and Mike left. They went to meet with the owner of Zero Two, and they went to his house, and they're hanging out, and Mike was like 'Hey, do you mind if I ... I'm hungry, can I get a snack or something? And he went and opened up his fridge, and there was like a bunch of like sliced lunchmeat in there, like ham and roast beef. They were just like 'What? What the fuck? We can't do shoes with a guy that's got like deli meat in his fridge'." [68]

From the Chromeball Incident blog (2010):

"chrome ball sits down with the caring consumer for conversation. [...]

[...]

[Eric Swisher, Chromeball Incident:] Wild Things, Hunt Humans, Caring Consumer, Blind Rider, Light Cycles, Mondrian steez… you’ve definitely had some classic graphics. Which one of yours sticks out as a personal favorite?
[Brian Lotti:] Dang! The caring consumer by [Sean] Cliver is definitely one of my favorite graphics, but I really like the TRON tank that [Chris] Miller separated. He’s a great graphic artist.
But Cliver’s Caring Consumer board… that was poetry." [62] 

I do remember once seeing an anti-hunting graphic on a Brian Lotti deck. So, this comment (above) about a "Hunt Humans" graphic seems to confirm this. Unfortunately; I don't have a picture of it at the moment.

There was a kind of non-vegetarian version of the "caring consumer" board graphic out as a Brian Lotti guest board on Almost in ~2016. Rumour has it that Brian Lotti went back to eating meat in the late 1990s.

Side note: Brian Lotti says he skated with Kris Markovich a lot during the summer of 1992 [65].

Brian Lotti "Caring Consumer" deck on Blind, graphic by Sean Cliver

Brian Lotti "Caring Consumer" Blind ad (note the suede Adidas)

Brian Lotti holding the magazine ad (the mag is Big Brother issue 2, with Daniel Castillo's face, photo by Spike Jonze, on the cover)

[67]

Brian Lotti (Big Brother, issue 3, 1992)

Short interview with Brian Lotti that contains nothing about vegetarianism (Thrasher, May1992) ... In the photo he seems to be wearing leather Airwalk shoes.

Brian Lotti (wearing suede Airwalk shoes) Independent ad (Thrasher, June 1992)

At around the same time ... Brian Lotti on the cover of Transworld (October 1992 issue), doing a backside 180 fakie nosegrind

Brian Lotti, Zero Two ad (on the back cover of Thrasher, March 1992, and the back cover of Thrasher, April 1992) ... Brian Lotti's comment (in 2019): "[...] [Zero Two shoes] was like the leather-less shoe company. Ed Templeton and [Mike] Vallely skated, skted them for a little bit. But they were really strange 'cause they were like velcro. Your griptape would stick to the shoe. So, you go to ollie, and your board would like stick to the shoe. It was like, they were really, really hard to skate in. They were a little suspect." [68]

cali4niaSKATExpress ad for Zero Two shoes (Thrasher, April 1992 and May 1992)

The Zero Two shoes had a velcro upper (!), even though it may look a bit like suede in the pictures. If you look closely, you can see that the Zero Two shoe had a cheap synthetic leather lining like the one Vans uses still today. The "ollie guard" that one could stick to the outside of the Zero Two shoe was made from the smooth side of velcro. Before Zero Two ended, the owner is reported to have been working on a shoe with a Kevlar upper shoe.

From the book "Made for Skate"

Zero Two mocking the "cut your shoes" trend (back cover of Thrasher, July 1992)

Zero Two ad with Mike Vallely and Ed Templeton (back cover of Thrasher, June 1992)

Ed Templeton (wearing Zero Two shoes; contents page of Thrasher, June 1992)

Zero Two "freedom of choice" ad (back cover of Thrasher, August 1992)

A Transworld poster of Ed Templeton (from the Transworld Poster Book 1992). He's wearing a TV hat and (vegan) Zero Two shoes.

Ed Templeton, around 1992 (probably wearing Zero Two shoes)

Ed Templeton, around 1992 (probably wearing Zero Two shoes)

Ed Templeton, around 1992

Ed Templeton, around 1992 (probably wearing Zero Two shoes)

Salvage ad (Thrasher, August 1992)

Salvage ad (Thrasher, September 1992; "SANITIZED")

Salvage ad (Thrasher, October 1992; "Why pay more?")

Salvage ad ("Do this! Wear Big House Clothes!", Big House Edition"; Thrasher, November 1992, and December 1992)

Maybe already vegetarian: Mario Rubalcaba, HPL (?) ad (Thrasher, June 1992) ... I don't know what HPL was but the address in this ad (1140 Calle Cordillera ...) is the same as in the Mario Rubalcaba New School ads from July and October 1991 (see above) and from June 1993 (see below).

Laban Pheidias, Blockhead ad 

Blindfolded rabbit, carrot & trap graphic (World Industries)

Ed Templeton and Mike Vallely had a company called TV (Templeton/Vallely), which was later briefly called Television. I still regret not buying the Ed Templeton "man eats cow" board (below). When I saw that board in a shop, maybe my subconscious mind already knew I would become vegan (ha). The top graphic says “Eat me I’m probably delicious.” [7] In a more recent (May 2011) video filmed by Roger Bagley, Ed Templeton states that this board ("man eats cow") was a "[.] slick bottom for TV Skateboards. It's kind of like a little animal rights sort of graphic, I guess, in my head at least, eating a cow with four stomachs" [113].

TV, (I think all three were) Ed Templeton decks

Ed Templeton in Big Brother, issue 3 (1992)

Ed Templeton, around 1992 (TV "man eats cow" deck; the shoes seem to be Zero Two.)

Ed Templeton (TV "man eats cow" deck; the shoes seem to be Converse canvas chucks. Note the "human racist" shirt - see another photo further down.)

Same man, same time (period), same deck

Frontside bluntslide "Step by step" tutorial by Ed Templeton (Thrasher, August 1992)

Ed Templeton on the cover of RAD magazine (October 1992) from England, skating at Southsea skate park (Portsmouth, England), wearing Zero Two shoes. 

Ed Templeton on the cover of Australian skateboard magazine SLAM (skating in  Huntington Beach in 1992 [91])

Guest column by Ed Templeton ("An hour and a half of my Saturday") in Thrasher (November 1992) in which he talks about racism, sexism, and killing animals for fun (fishing)

Ed Templeton skating a contest in Grover Beach, California, probably wearing Zero Two shoes (Thrasher, December 1992)

   

TV, stickers

 

TV stickers (These must be from 1992)

This is an Ed Templeton sticker by TV or Television

TV, Ed Templeton sticker (must be from 1992) [stolen from skateboardstickeraddict]

TV, Mike Vallely ("Dear Rodney" [Mullen]; probably in response to the "out with the old, in with the new" World Industries ad; see 1991)

TV ad, Ed Templeton and Mike Vallely

TV, Jerry Fowler, Ed Templeton, Mike Vallely

Ethan Fowler and Jerry Fowler - they are not brothers - together in a TV ad (must be from 1992) ... Ethan might have been vegetarian at this point.

TV ad, Ed Templeton

TV ad, "Arm Chair Adventure Tour 1992"

Ed Templeton with a T-shirt that says "Human Racist" (photo from a German skateboard magazine) ... I'm assuming the "human racist" means "speciesist" and is meant as a criticism of speciesism (i.e., human race-ism, i.e., the belife that the human race is superior and that all others don't count - this is my guess).

In the 1992 TV "Promo" video (the only skate video that TV ever put out) you can see Mike Vallely wearing what might be the same shirt (different colour; at ~4:22 min, see below). The TV "Promo" video features a vegan Ed Templeton and a vegan Mike Vallely, both apparantly wearing Zero Two shoes, as well as Jahmal Williams and Jerry Fowler [85, 86].

Stills from TV's 1992 "Promo" video:

TV changed its name to Television, in 1992 (it seems).

A comment on TV and Brad Dorfman (Vision) from Big Brother (issue 2, 1992):

A note in Big Brother issue 3 (1992) about TV operated under the Vision umbrella (Brad Dorfman) left Vision and changed their name to Television (Big Brother, issue 3, 1992)

And a comment regarding the transition from TV to Television (1992) and then to Toy Machine (1993) - as well as on Zero Two - by Jerry Fowler (who rode for TV, Television, and Toy Machine):

"They initially started TV with Brad Dorfman, who did Vision before switching over to Television with that guy that did those Zero-Two. Remember those all-vegan shoes that looked like a bunch of griptape and Velcro mashed together? That guy.

But then something else happened… I’m not really sure what because all that stuff was beyond me. All I know is things weren’t working out and starting to get weird. Television ended up going on its own with just Mike [Vallely] doing it out of his house.

It sucked because before all this, I was happy as could be. I couldn’t believe that these dudes wanted me on their team and taking me under their wing. Ed’s getting me on Thunder and Spitfire. I’m getting on Etnies. All of this stuff is just getting thrown at me when, all of a sudden, the guys want to split. Mike wants to continue Television on his own and Ed wants to do Toy Machine. It was this whole weird thing and it was totally up to me to decide. It was so fucked because I had equal amounts of respect for both those dudes and now they’re having a falling out. And that was obvious. I still don’t really know what they were going through but they were parting ways and I was in the unfortunate position of having to choose between them.

Ed wanted to start Toy Machine back under Dorfman, which seemed like a step backward since we’d already tried that route once before… but Mike doing Television out of his house just sounded gnarly. Jahmal ended up staying with Mike for the time being since they had both known each other for so long on the East Coast and that’s where his loyalties were. Ethan and I decided to go with Ed." [98]

Television sticker

Jerry Fowler, Television ad ("Jerry's Ad"; from 1992 or 1993)

Television ad with Ryan Fabry

Television ad with Ryan Fabry (Big Brother, issue 7, 1993)

A probably still vegan (at the time) Mike Vallely (Thrasher, July 1992)

A probably still vegan (at the time) Mike Vallely (Thrasher, October 1992) ... The shoes look like they could be Zero Two.

Big Brother were pioneers of fake news (Big Brother, issue 2, 1992). Mike Vallely

A poem by Mike Vallely (Big Brother, issue 3, 1992)

Mike Valleley, around 1992, wearing a TV hat (probably wearing Zero Two shoes)

Jim Thiebaud "Vegetarian, Writer, Coffee Achiever", interview (by Thomas Campbell), Transworld, September 1992. Thomas Campbell was probably vegetarian too at that time.

Jim Thiebaud in a Real ad (sequence at the bottom) with Shawn Mandoli and Salman Agah (not vegetarians) Thrasher, March 1992)

Jim Thiebaud, Real ad (Thrasher, July 1992)

Jim Thiebaud, Thunder ad (Thrasher, August 1992)

John Montesi (non-vegetarian, I think), New Deal board graphic "farmer". I don't know what the story behind this graphic is.

101, Adam McNatt, hamburger woman

(from around 1992; not the only disturbing 101 Adam McNatt graphic)

A Real ad in Thrasher, October 1992, including Moses Itkonen. I'm not sure when Moses started being vegetarian/vegan or when he stopped. (Winning smiles and breaking hearts)

Thunder trucks ad, Moses Itkonen (Thrasher, November 1992)

Moses Itkonen skating in Vancouver (photo: Bryce Kanights; Thrasher, December 1992)

This seems to be John Cardiel, killing a bird for fun (Big Brother, issue 5, 1992)

Some skate videos (1992):

Laban Pheidias (vegetarian, probably vegan) is in the 1992 Blockhead video "Debbie Does Blockhead" (along with Dave Bergthold, Blockhead owner and possibly already vegetarian at the time).

Laban Pheidias (vegetarian, probably vegan) is in the 1992 Tracker video "Disturbed" (last part).

Laban Pheidias, still from "Disturbed" (Tracker video, 1992)

Short text (by Mark Madoo) about the band Consolidated (not to be confused with the skateboard company Consolidated). The text mentions vivisection and animals but not vegetarianism. Presumably all members of Consolidated were vegetarian or vegan.

1993

World Industries had the infamous Jason Lee with shaved head burger ad (to mock the vegetarian Mike Vallely) in 1991 (see above). This was a not very well-known response by Blind (like World Industries one of Steve Rocco's companies) with Laban Pheidias (vegetarian, probably already vegan, at least dietary vegan, not looking his best in this photo though.) I'm not sure if there also was a Laban Pheidias vegan burger board.

Laban Pheidias (Thrasher, August 1993)

Laban Pheidias ollieing down a school bus, around 1993

Laban Pheidias in an Etnies ad for the (leather) "Rap" shoe, with Sal Barbier and Eric Connor, around 1993

Mario Rubalcaba (vegetarian?) in a New School ad (Thrasher, June 1993)

A-1 Meats ad, note the 43mm wheels are called "meat is murder". Paul Luna ad.

A-1 Meats "meat is murder" cap

(I would guess, it's also from around 1993. There also seem to have been A-1 Meats "meat is murder" shirts.)

A-1 Meats "meat is murder" sticker

("Our wheels contain no animal bi-products [!] A1"; the sticker is about 1 1/2 inches high.)

The first Thrasher video (The Truth Hurts, which came out in October 1993) has a short interview with Salman Agah and they asked him "Are you vegetarian?", and he said "No. N-O. I think it's stupid. Well I guess it's not stupid but..." (That's what Agah said.)

Zero Two ad "CENSORED", "All vegetarian shoe", "Thank you for not killing me" (Thrasher, February 1993)

Zero Two shoes in a Sessions ad: $59.95 (Thrasher, May 1993 ... similar ad in, for example, the December 1992 issue)

Zero Two shoes in a Skully Bros ad: $59.95 (Thrasher, May 1993)

Salvage ad (Thrasher, January 1993) ... Salvage was a clothing company by Zero Two.

Salvage ad with Ed Templeton (I'm guessing) and Mike Vallely, both wearing Zero Two shoes (Thrasher, February 1993)

Ed Templeton, Salvage ad (Thrasher, March 1993)

Salvage ad (Thrasher, April 1993)

Ed Templeton, Thunder ad (Thrasher, April 1993)

Ed Templeton with some of his art (Thrasher, June 1993)

Ed Templeton (with Deanna Templeton; Big Brother issue 7, 1993)

Ed Templeton frontside 180 nosegrinding, wearing what look like Zero Two shoes (Big Brother issue 7, 1993)

Ed Templeton won the Münster (aka Muenster) contest in Germany (1st place street, with Tony Hawk on 2nd and Pat Duffy on 3rd place; Münster Monster Mastership: 6-8 August 1993).

Ed Templeton skating the Münster contest (411 issue number 2)

[104]

Ed Templeton (left )on the winners' podium in Münster, presumably on 8 August 1993, with Kris Markovich (4th place) shaking his hand (411 issue 2) [105]

And a few days later ... Ed Templeton skating (and winning) the contest in Antwerp, Belgium, that took place 13-15 August 1993 (Thrasher, December 1993)

Ed Templeton noseblunt sliding at the Antwerp contest

[106]

Ed Templeton skating in San Francisco, wearing what look like green canvas shoes - Converse? (Thrasher, December 1993) This was at the Back To The City "V" [five] contest (4 to 6 September 1993) [108]

411 issue 2 [108]

A (then probably still) vegan Mike Vallely in a Venture ad (Thrasher, January 1993) ... The photo looks a bit strange (I can hardly recognize his face) but it seems like he's wearing Zero Two shoes.

Mike Vallely (Thrasher, March 1993) ... It looks like he is wearing cut off Zero Two shoes.

Mike Vallely interview in Thrasher (March 1993) ... Nothing about vegetarianism in this interview; but this must have been when he was still vegan, shortly before or shortly after giving up veganism.

Mike Vallely says: "[...] life is confusion and that's where I am."

Below is a Mike Vallely interview from an Italian skateboard magazine (SKATE, No 40, 1993) ... Again, Mike V doesn't say anything about vegetarianism in the interview, but this must be from the same time as the Thrasher interview above, i.e., he was either still vegan or had just stopped being vegan (but was still vegetarian). But the photos are a little older than the interview. The first, second, third, and fifth photo are from the TV era, and he seems to be wearing Zero Two shoes (vegan). The fourth photo (fast plant) is older, and he's wearing (non-vegan) Converse basketball shoes. The sixth picture also seems to be quite a bit older (street plant). The last photo may be slightly older than the TV era photos, and he's wearing canvas Converse "Chucks" (vegan).

k

Around 2005 a vegan skateboarder friend of mine from Australia told me that the owner of Zero Two had actually been a meat eater. He had pretended to be a vegan but Ed Templeton and Mike Vallely at some point found meat in his fridge - and that was the end of Zero Two ... that's how the story went if I remember right. This story was now confirmed by in a Chrome Ball Incident interview with Ed Templeton (from 2019) [37] It seems to me that this must have occurred in 1993: 

"[Chrome Ball Incident] What was the story with Zero-Two shoes? Didn’t you guys end up finding meat in the guy’s refrigerator or something?
[Ed Templeton] That’s a weird story, but yes. Zero-Two was ran by this guy named Dean, who was an inventor and businessman. He was always looking for a new marketing opportunity, that was kind of his schtick. He had invented what was essentially a Velcro shoe for kids. It came with a sheet of Velcro artwork where you can stick whatever your mood was for that day onto your shoes. “I’m happy today, I’ll put a happy face or a rainbow on my shoe.” He ends up taking this invention to the Action Sports Tradeshow. Totally clueless about skateboarding, he’s basically there to sell his business venture. Sean Sheffey [my highlighting] comes walking through, who’s vegetarian at the time, and he picks up the shoe, which kinda looks like a Vision Street Wear. “Dude, are these vegetarian?” Dean immediately answers, “Yes, they are”. That’s the kind of person Dean is. He saw the angle immediately. “Are you guys sponsoring? These shoes are cool. They’d probably be good for skating.” So Dean, on the spot, decides that it’s now a skate shoe and that he’s going to start sponsoring skaters. He actually had no stake in vegetarianism, veganism or skateboarding at all. But like I said, he’s quick. Him and Rocco actually got along really well, because he was such a huckster… like the Salvage [my highlighting] brand he did? Buying thrift store clothes and ironing on a Salvage patch so he could resell them at a higher price? What a scam! So Dean decided that a vegetarian skate shoe was going to be his thing. He starts doing ads, which are all super over-the-top with a skinned cow and bloody footprints. And, of course, Mike [Valleley; my highlighting] and I being vegans, we got sucked in. I can’t remember if Mike reached out or what, but we somehow got sponsored by him. We start working so much together that the 2nd iteration of our company, Television [my highlighting], was actually distributed through Dean. 

[Chrome Ball Incident] I didn’t know that.
[Ed Templeton] Yeah, that was the difference. Our company TV [my highlighting] was Brad Dorfman and when we left, we switched it to Television [my highlighting] with Dean. But that’s when things started to get weird on the business side and we broke up. And it’s also around this time that we found out about Dean. I got a call from Mike V [my highlighting] one night. “Dude, I’m up in Santa Barbara at Dean’s house and when I go to look in his fridge, there’s a fucking turkey in there.” Not that I was ever some super dogmatic vegan but Dean had been claiming to be this vegan crusader the whole time. And leading up to that night, Mike and I had both started to notice little things about him that didn’t add up. “Dude, there’s a turkey in there. I asked him about it and he said it was for his employees but I don’t believe him. There’s no employees here. I think it’s his turkey!” He’d totally pulled the wool over our eyes. Because all this stuff, I remember putting it all together with Mike after the fact. He was just some business guy who capitalized on us." [37]

... Another version of the story (or just another story which has been said to come from Ed Templeton) is that (presumably) Mike V and Ed Templeton walked into the Zero Two office one day and caught the owner eating meat (something from the California burger chain "In-N-Out Burger"). 

Ed Templeton and Mike Vallely, Television ad (Thrasher, January 1993)

Ed Templeton and Mike Vallely, Television ad (Thrasher, February 1993)

Steve Berra, Television ad (Thrasher, March 1993) ... Steve Berra was a vegetarian (?) at some point, if I remember right. ... In the October 1992 issue of Thrasher there is a short interview with Steve Berra in which he says "[Food:] Grilled cheese, chips, Gatorade. I don't eat exotic foods."

Jahmal Williams, Television ad (Thrasher, April 1993)

Jerry Fowler, Television ad (Thrasher, May 1993)

The end of Television - apparently Mike Vallely ran Television without Ed Templeton for a short while - and the birth of Toy Machine ... From Big Brother (issue 7, 1993): "Throughout the last couple of months, Mike Vallely and Ed Templeton had been trying to rid themselves of business partner Dean Crystal, and even approached [Steve] Rocco to see if he would distribute their "new" company - an idea which Mike later rejected. The evil element of money still remeined a disruptive factor within the company [it is rumoured to also have involved Mike stealing money from Ed] so Mike and Ed split, with Mike retaining the Television name and running it out of his garage with himself and Jamul Williams [they mean Jamal Williams] as the only pros. Following the dissolution of Television, Ryan Fabry now rides for Birdhouse while Ed is doing a company called Toy Machine under [Brad] Dorfman." [95]

411 Video Magazine issue 2 (September/October 1993): "Ed Templeton has a new company called Toy Machine" [109]

Toy Machine ad (the first?) in Big Brother magazine (issue 10, 1993; "Share a moment... share a toy machine."; with Jerry Fowler, Ryan Fabry, Ed Templeton)

Early Toy Machine ads (probably all from 1993):

Ed Templeton with Ethan Fowler (I think) and John McGrath (sequence; Toy Machine ad)

Ed Templeton ("brainwashed", "kill me with this"; Toy Machine ad)

Ed Templeton (photos by Thomas Campbell who was probably vegetarian at the time; Toy Machine ad)

Ed Templeton (Toy Machine ad)

Ed Templeton with Charlie Coatney, Jahmal Williams, and Joe Nemeth (Toy Machine ad)

Ethan Fowler and Jerry Fowler in one ad - they are not brothers! (Apart from Ethan mentioning he was vegan around 1991 [97], I have no info regarding vegetarianism and the two Fowlers). This (below) was the firstToy Machine ad ever.

Jerry Fowler ("no-handed invert"; Toy Machine ad)

Jerry Fowler ("munch box"; Toy Machine ad)

Steve Olson (already vegetarian?) in a Foundation ad (Big Brother, issue 10, 1993)

Blind ad (with Lavar McBride) in Big Brother for a board graphic called "fur muncher", depicting a squirrel and a foothold trap (double spring trap; Big Brother, issue 10, 1993)

Jamie Thomas (maybe not yet vegetarian) skating in Dothan, Alabama (photo Bryce Kanights; Thrasher, March 1993)

Jamie Thomas, Spitfire ad (Thrasher, July 1993)

It seems that this guy in the Adidas jacket is Jamie Thomas skating in San Francisco (Thrasher, December 1993)

Moses Itkonen (then vegan) skating in Vancouver (photo by Jody Morris; Thrasher, March 1993)

Moses Itkonen, Real ad, back cover of Slap, September 1993, wearing what seem to be all-canvas upper Vans (i.e., no leather)

Moses Itkonen in 411 issue 2 (September/October 1993 issue) - "I skate for Real and Thunder." [107]

Sergei Trudnowski skating in Philadelphia, 411 Video Magazine issue 3 (1993) ... From what I understand, Sergei Trudnowski is a long-time vegetarian and was vegan for a long time vegan and is probably still near-vegan. I don't know when exactly he became vegan, but I'm guessing no later than 1996. Note: Sergei's name has frequently been misspelled (even on his signature boards) and is misspelled here as "Sergi". His nickname is "Serge" so this would be an acceptable "misspelling" maybe.

Still from 411 issue 3: Sergei Trudnowski (already vegetarian in 1993)

For your convenience: Since when has Sergei Trudnowski been vegetarian/vegan?

Year of birth: must be 1974 (He was 17 in 1991 [45])

Since he was 13 years old (i.e., ~1987): vegetarian

Since no later than 1996: vegan (see 1996)

As of 2022: still vegetarian but he seems to eat cheese occasionally (maybe this could be called "flexivegan" - see 2022)

Tim Gavin "puppy torture" (not the official name) sticker by Blind

A pre-vegetarian Matt Rodriguez, Thunder ad (Thrasher, October 1993)

A pre-vegetarian (?) Charlie Thomas (who became vegan in 1999, i.e., six years later) who rode for & at the time on the cover of Transworld doing a transfer ollie at the Blockhead ramp (February 1993; photo: Grant Birttain) ... with Anthony Oglesby (who also rode for &) sitting in the bowl. The photo is probably from late 1992.

Charlie Thomas in an & ad (Thrasher, October 1993; "&" prounounced "and" was the last stage of G&S, i.e., G&S turned into & which turned into or was at least related to the birth of Maple)

Probably still vegetarian at this point: Sean Sheffey on the Thrasher "products" pages (March 1993)

Sean Sheffey in a Plan B ad (Thrasher, October 1993)

Sean Sheffey in an FTC ad (Thrasher, November 1993)

Brian Lotti (still vegetarian?) in Big Brother (issue 7, 1993)

Powell, Mike Vallely, a re-release (reissue) of the legendary World Industries graphic on Powell (who knew?) This apparently came out in late 1993. Mike Vallely is rumoured to have commented "Powell re-issued and updated this old World graphic without permission around X-mas ’93.". Without Mike Vallely''s permission or without World Industries' permission? Or both? (probably) Mike Vallely was probably not vegan anymore at this point but still vegetarian.

Nanda Zipp krooked grinding in 1993 (Transworld [issue?], photo: Thomas Campbell)

Nanda Zipp wearing (leather) Airwalk "Jim" shoes (~1993)

Nanda Zipp skating at a YMCA skate camp (~1993), wearing Vans "old skool" shoes (with leather).

Nanda Zipp around 1993

Nanda Zipp, still from "Girl Trouble" (Blockhead video)

Some skate videos (1993):

• The Blockhead video "Girl Trouble" came out in 1993, and one of the skaters was (the vegetarian) Nanda Zipp (his part starts at ~2:29 min and he's mostly wearing what look like "old school" Vans).
• 411 Video Magazine issue 1 came out in 1993. Among (many) others, it includes footage of Ed Templeton (vegan), Mike Vallely (then still vegetarian, possibly even still vegan at the time), Matt Rodriguez (not yet vegetarian), Sean Sheffey (possibly still vegetarian), Moses Itkonen (then vegan), Geoff Rowley (then vegetarian), and Mike Manzoori (probably not yet vegetarian).
• 411 Video Magazine issue 2 also came out in 1993 and featured, among others, Moses Itkonen (then probably already vegan; Moses had a "Wheels of Fortune" in this issue), Kris Markovich (vegetarian?), Ed Templeton (then already vegan), Chris Lambert (already vegetarian?), Nanda Zipp (vegetarian; Nanda singing), Andrew Morrison (then probably still vegetarian), Jamie Thomas (already vegetarian then?), Karl Watson (already vegetarian then?), and Mike Vallely (then vegetarian and possibly still vegan).
• The 1993 Invisible video "Memoirs of the Invisible Team" includes (among others) Laban Pheidias (vegetarian, probably vegan), Chris Lambert (already vegetarian then?), and Jamie Thomas (already vegetarian then?).

Ed Templeton in 411 issue 1 (It looks like he is wearing Zero Two shoes)

Ed Templeton in 411 issue 1

Ed Templeton in 411 issue 1

Ed Templeton in 411 issue 1

Mike Vallely in 411 issue 1 (It looks like he still might be wearing Zero Two shoes, i.e., he was maybe still vegan when this was filmed.)

Geoff Rowley (skating South Bank) in 411 issue 1

(An already vegan) Ian MacKaye with Fugazi (photo: Jody Morris; in Thrasher's "Notes from the underground" section, June 1993)

1994

Ed Templeton on the cover of 411 Video Magazine issue 4 (January/February 1994). It looks like he's wearing Vans (?).

Toy Machine, Ed Templeton (graphics by Thomas Campbell): Cow: "Kill me[.] I'm good food, kill me and play with my eyeballs." Human: "No, I'm in love with fruit and nuts." Side text: "We'll be back for your baby and various parts of your cow, including the puckered starfish. We need this stuff cuz we[']re genetically fucked up, to[o] evolved, kind of plant[-]like. So anyway, Toy Machine is boss, because Ed is one of us. - O. H. Krill" Thomas Campbell was probably still vegetarian at the time.

Ed Templeton, Thunder ad (Thrasher, March 1994)

 (Thrasher, December 1994) ... Ed got 3rd place (street), after Ethan Fowler (1st) and Wade Speyer (2nd).

Same contest: Ed Templeton skating in Münster, Germany (Big Brother issue 14, 1994)

Ed Templeton (Big Brother issue 14, 1994)

Ed Templeton skating in Ivrine, California, in 1994 (photo: Dave Swift)

I don't know what year this is from, but this is a Big Brother graphic of the "He-Man Ed Haters Club" of a cow, a pig, and a chicken barbequeing human flesh, and the text says: "Animal rights. Ah-ha-ha-ha-ha". The human is Ed Templeton as you can see from the "Ed Haters Club" logo-style Ed Templeton head on the ground. (This graphic is in the Nick Halkias collection.)

From the Mike Vallely interview in Big Brother (issue 14, 1994):

“Are you still vegan? [first question]

No, and I probably never was by some people’s definition. But yes, I eat dairy products and wear leather shoes now. I had a pretty strict diet for about two years that I took very seriously, too seriously. It got to the point where my diet and the standards I set for myself were negatively affecting the way I looked at and interacted with others. After a while I didn’t feel like I was doing it for me anymore, that I was doing it for my friends or to maintain an image. It was very uncomfortable. After our daughter was born my wife started eating dairy products again and bringing them into the house and I was jealous. So I broke to some extent. But I don’t feel bad about it. I feel very secure about myself – more so now then when I was vegan. The hardest part now is dealing with the people who can’t deal with it. I’ve had people come up to me on tour and hassle me because I’m not vegan anymore, and they give me this guilt trip about how I turned them on to it and how it’s changed their lives. And now they see me wearing leather shoes and eating dairy products and they don’t know what to do. Should they continue to subscribe to my every move or get their own lives? The answer is obvious.

Are you still vegetarian then?

I really don’t use those words anymore. I’m not a slogan, I’m me. Mike Vallely doesn’t an [!] never could eat the flesh of another living creature, that’s just part of who I am. I don’t feel I need to make a stink about it. When I first came out and said I was vegetarian it was a radical statement; these days it’s not, and I don’t really care. It’s hard to break your own mold, you know? If you don’t, you don’t grow. My biggest problem in my life was that I’ve always mistaken my politics for my spirituality. Because I got into vegetarianism, I took that on as my religion. And that’s just worldly politics. I know I could never eat meat, at the same time, I pretty much consider dairy products meat, but I’m willing to eat them. So I’m probably one of the biggest walking contradictions there is. I’m a lover and a fighter."

[…]

“A long time ago, Julio de la Cruz was talking some shit to Ed Templeton about, ‘Oh Ed, let’s go eat a turkey dinner.’ Something stupid like that and Ed can not defend himself, so he just let Julio walk all over him. So when I was in the San Francisco contest last September Julio was [there] and I said, ‘Hey Julio, lets go get a turkey dinner, man.’ And he’s like. ‘What? Oh, I heard you were sick, are you all right?’ And I was like, ‘Yeah, I’m all right. Let’s go get a turkey dinner.’ And he was like. ‘I don’t know what you’re talking about.’ So I just said, ‘Yeah, you’re a pussy, dude.’ And Paulo Diaz was sitting right next to him and he was laughing, and I go, ‘What the fuck you laughing at, scarecrow?’ That was it. Then one day, I’m skating in LA, and Paulo was with the whole LA crew hanging out, and he comes up to me and goes. ‘Hey, let’s go get a turkey dinner.’ So I was like, ‘Dude, you better just sit down.’ The he said, ‘Come one!’ So I kicked him in the chest.

Karate kick?

Yeah.” [...] [typos in the original]

Mike Vallely ad for Powell (Thrasher, January 1994) ... This is from the time shortly after he had stopped being vegan, but he was still vegetarian.

Mike Vallely skating in Pulaski Park, Philadelphia (Thrasher, July 1994)

Mike Vallely skating in Vancouver (Thrasher, August 1994)

You can also see a vegetarian (not vegan) Mike Vallely in his video part in the 1994 Powell video "Suburban Diners".

Still photo from "Suburban Diners" (1994).

Mike Vallely, from around 1994 or 1995 (Note the Airwalk T-shirt. At this time he was wearing leather Airwalk shoes - see the Big Brother interview above: "wear leather shoes now").

For your convenience: an approximate timeline of Mike Vallely's vegetarianism:

Before 1988: ate meat

1988 to ~1990: vegetarian (as in lacto-ovo-vegetarian)

~1990/1991 to 1992/1993: vegan

~1993/1994 to at some point in 1999: vegetarian (lacto-ovo & used leather)

1999 to ~2015: ate meat

Since ~2015 to ~2022: vegan or mostly vegan

Since ~2022: eats meat again [as of January 2022]

 A-1 Meats - the logo in this ad says "environmentally alert".

Note the "environmentally alert - friends of animals" below.

A-1 Meats, Bobby Kuhns "contains no animal bi-products [!]" in the stag logo circle

A-1 Meats, John Reeves (aka JTMR, John "The Man" Reeves)

An early picture of Jamie Thomas as a skate pro(Thrasher, January 1994) ... This might have been before he became vegetarian.

Jamie Thomas skating (a weird 70s [?] board) in San Francisco (Thrasher, May 1994)

Jamie Thomas' first cover: Transworld, June 1994

Jamies Thomas rode for Simple! (i.e., he was wearing leather shoes; Thrasher, July 1994)

Invisible ad with Jamie Thomas on a horse! (from horse rider to vegan to meat eater for Christ)

 There was even a Jamie Thomas "High plains drifter" (probably referring to the Beastie Boys song) shirt by Invisible.

 

Another Invisible ad with Jamie Thomas (this must be from 1994)

Another Invisible ad: Laban Pheidias - the "healthy" alluding to his vegetarianism?

This sticker must be from around this time (no later than 1997): Laban Pheidias, Invisible

Laban Pheidias interview in Transworld (aka TWS, January 1994) 

In Defense of Animals (IDA) ad, TWS, January 1994

The Beastie Boys/Spike Jonze/Girl connection, at around this time Mike D and MCA were already vegetarians (Ill Communication era). The Beastie Boys tour DVD "Awesome: I Fuckin' Shot That!" from 2006 includes a BBQ contest of their tour manager vs. some other guys. Mike D was the vegetarian/vegan referee. The tour manager had also cooked some brown rice and beans for Mike D though. 

More recently (2009) Yauch was diagnosed with cancer (of the parotid gland - in the mouth) and wrote in the e-newsletter "i'm taking tibetan medicine and at the recommendation of the tibetan doctors i've been eating a vegan/organic diet ". [5, 6] There were some rumors in 2011 that Yauch had overcome the cancer, which Yauch quickly called "exaggerated".

UPDATE: Sadly Adam Yauch passed away on 4th May 2012.

Beastie Boys, Ill Communication, Girl, team deck

Maybe already vegetarian: Mario Rubalcaba, ATM (later [?] ATM Click) ad (Thrasher, April 1994)

(Probably still vegetarian:) Sean Sheffey, Girl ad (Thrasher April 1994)

Sean Sheffey interview in Thrasher, May 1994 (interview by Bryce Kanights)

Sean Sheffey was a vegetarian at the time: 

"[Kanights:] Knowing that you're a vegetarian, are you environmentally conscious as well?

[Sheffey:] Yes for myself basically but I don't go out of my way to express my views on someone else. I don't really like to speak upon [!] it, at least not at this point of my life." [43]

A vegetarian (as far as I know) Sean Sheffey in the classic Girl skate video "Golfish". A Rick Howard in "Beastie Boys Sabotage-esque" disguise pursuing him in a car. (Both "Sabotage" and "Goldfish" were directed by Spike Jonze, of course, and both videos came out in 1994).

At the start of "Goldfish"

At the end of the video. It looks a bit like the goldfish here was either fake (which would be commendable) or dead. Does anyone know?

A vegetarian Nanda Zipp in the "ams" section in Thrasher (May 1994): 

"Aren't you a vegetarian?"

[Nanda Zipp:] "Yeah. I don't think that you have to kill an animal to survive."

Nanda Zipp around 1994

Simon Woodstock (who wnever was vegetarian, I think) and Nanda Zipp (with bow and arrow) in a Sonic ad (Simon Woodstock's company), 1994

A then probably (?) still non-vegetarian Matt Rodriguez, "Firing line" in Thrasher (September 1994): "Food: Taco Bell, Frosted Flakes" ... There's also a Matt Rodiguez interview in the May 1994 issue of Thrasher which does not contain anything about vegetarianism.

A then probably (?) still non-vegetarian Matt Rodriguez, Stereo ad (Thrasher, September 1994; ... Side note: the first Stereo ad with Matt Rodriguez In it I've seen is in Thrasher, May 1993)

Sergei Trudnowski spotlight (his name is spelled correctly!) in Thrasher (October 1994) - Sergei was already vegetarian in 1994.


In the Rick McCrank episode (episode 24) of "The Nine Club with Chris Roberts" from November 2016, Rick McCrank mentions that when he went to California, started skating for Plan B, and regularly stayed at Pat Channita's parents' house he was already a vegetarian. This must have been around 1994, 1995, or 1996 [84].

For your convenience: Since when has Rick McCrank been vegetarian?

Around 1994/1995/1996: probably already vegetarian [84]

(probably never vegan - I don't have more precise info)

Moses Itkonen

Moses Itkonen kickflipping in Vancouver (Thrasher, August 1994)

You can also see Moses Itkonen in his part in the Mad Circle video "Let The Horns Blow" (1994).

Wade Speyer hunting ad for Think - unfortunately not the last hunter in skateboarding (Thrasher, October 1994)

Already vegetarian: Geoff Rowley on the cover of RAD (Read and Destroy, UK skate mag), July 1994 issue

Geoff Rowley on the cover of RAD (Read and Destroy, UK skate mag), September 1994 issue (photo bottom left)

A then vegetarian (not vegan) Geoff Rowley (skating in Oceanside, California, shortly after moving to the USA) on the cover of Transworld (December 1994, special 12 year anniversary issue; photo: Dave Swift). Geoff Rowley is wearing (leather) Etnies shoes.

Steve Olson on the cover of Big Brother (issue 15, which seems to be from 1994; the cover says "number 666"). Not sure if he already was a vegetarian then.

Some skate videos (1994):

• Nanda Zipp has a "Wheels of Fortune" part 411 Video Magazine issue 6 which came out in June/July 1994.
• Nanda Zipp and (then vegan) Moses Itkonen both also have footage in 411 Video Magazine "Best of 411, Volume 1" which also came out in 1994.Another video from 1994 was "The Dreams of Children" by Transworld, which among others, featured skate footage of Laban Pheidias (vegetarian, probably vegan), Steve Berra (vegetarian?), Chris Lambert (already vegetarian?), Ed Templeton (already vegan), Geoff Rowley (then vegetarian), Nanda Zipp (vegetarian), Steve Olson (the one with glasses; vegetarian), Jamie Thomas (then already vegetarian?), Kris Markovich (vegetarian?), and Moses Itkonen (then vegan).
• Another video from 1994 was "Feats" by Thrasher, which, among others, features Matt Field (vegetarian?), Matt Pailes (non-vegetarian?), Nanda Zipp (vegetarian?), Kris Markovich (vegetarian?), Laban Pheidias (vegetarian, probably vegan), Jamie Thomas (then already vegetarian?), and Mike Vallely (then vegetarian but not vegan anymore).
• The 1994 skate video "Eastern Exposure 2" includes footage from (among others) Sergei Trudnowski (vegetarian, probably not yet vegan) and Mike Vallely (still vegetarian but not vegan anymore).
• The 1994 video "Real Life" by Sub Zero also features Sergei Trudnowski (vegetarian, probably not yet vegan) - among others.
• The first part of the Prime segment in "20 Shot Sequence" (1994) is by Chris Lambert (already vegetarian?).

Still from "Real Life": Sergei Trudnowski switch noseblunt slides in the (all switch) opening montage

Picture of Ian MacKaye (who was already vegan) with a board that says "Fugazi" (his band) in the "Trash" section of Thrasher (March 1994). I'm not sure if his gesture of dislike is for the (then) new school board of the big pants small wheels era or for the board that looks like a "Fugazi board". (Fugazi was notorious for not even making Fugazi T-shirts.)

Ad in Thrasher (September 1994) for Glen E. Friedman's (first?) photo book "Fuck You Heroes". Glen E. Friedman was already vegan then. The three photos on the cover are Jay Adams, Ian MacKaye (Minor Threat, not vegetarian yet at the time the photo was taken), Beastie Boys.

Short interview (by Morgan Walker) with Into Another (Thrasher, September 1994). It says: "[...] Three of the four are vegetarians [...]". To my knowledge, at least at some later point, all four were vegetarians. Here, you can see the "VEGAN" tattoo on Richie Birkenhead's arm. 

"Peter: We want everyone to be vegans.

Drew: See what a fascist he is. I want people to be whatever they want.

Ritchie [here spelled with a "t"]: People are already whatever they want, they're all fucked up.

[...]" The interview also mentions that Richie Birkenhead skates or used to skate.

Into Another ad for the "Ignaurus" album (Thrasher, December 1994) ... If you look closely, you can see the "VEGAN" tattoo on his right arm.

1995

Ed Templeton went through a "skating canvas Vans" phase ... (Toy Machine ad) ... and I wasn't the only one to notice (see below)

Ed Templeton about to noseblunt (Thrasher, August 1995)

Ed Templeton about to five-O (Thrasher, October 1995)

Ed Templeton Smith grinding (Thrasher, October 1995)

Ed Templeton back feebling in Münster, Germany (Thrasher, November 1995) ... Ed got 2nd place, with Chris Senn on 1st and Mako Urabe on 3rd place.

Ed Templeton, Spitfire ad (Thrasher, November 1995)

This photo of Ed Templeton noseblunting Los Angeles is from the August 2001 issue of Slap, but the photo is from 1995.

Ed Templeton skating in Escondido, California, in 1995 (photo: Dave Swift)

An Ed Templeton ad for Vans (I'm assuming these were all-canvas upper shoes; Thrasher, December 1995) ... Rumour has it that Ed Templeton was supposed to get a vegan pro shoe on Vans, which never happened. Then Ed went to Sheep shoes.

Ed Templeton, Toy Machine ad (Thrasher, November 1995)

Laban Pheidias around 1995

Laban Pheidias on tour with Armando Barajas and not sure who, around 1995

Laban Pheidias on the contents page of Transworld (May 1995)

Legendary photographer (and vegan) Glen E. Friedman in the February 1995 issue of Thrasher (with - at the time - supermodels Naomi Campbell and Linda Evangelista). It says: "[...] Friedman's vegan program [probably: him talking about it] was so intense, even Ethan Fowler [who seems to briefly have been vegan himself around 1991/1992] and Dune [Chris Pastras] were forced to dine at NYC's Zen Palate [a small "chain" of vegetarian restaurants in New York City - now closed apparently]."

Karl Watson in an FTC ad with Mike Carroll (Thrasher, September 1995)

Karl Watson skating at Pier 7 - he must have become vegan around this time (Thrasher, November 1995)

For your convenience: Matt Rodriguez has been vegetarian (according to mathematics) since 1995 [11]. 

Matt Rodriguez, Deluxe ad (Thrasher, January 1995)

Stereo ad with the vegetarian Matt Rodriguez (Thrasher, December 1995)

Sergei Trudnowski - rumoured to be vegan and surely already vegetarian in 1995 (Sub Zero ad) ... You could almost mistake him for Natas in this photo. Coincidentally, Sergei Trudnowski (in 2018) recounts: "A lot of our street skating [Sergei's and Ricky Oyola's, in Philadelphia] really evolved from Natas." [45]

Sergei Trudnowski (vegetarian), wearing a Sub Zero sweatshirt and what look like Simple shoes (i.e., these were probably leather shoes), skating in Philadelphia

(Thrasher, August 1995)

Sergei Trudnowksi, cira 1995

Sergei Trudnowski had a clothing company with Ricky Oyola called League Clothing. There was a commerical for League in 411 Video Magazine "Best of 411, Volume 2" (at 7:13 min).

Mike Vallely on the back cover of 411 Video Magazine issue 11 (May/June 1995). Tony Hawk is on the front cover, and they were both (Hawk and Vallely) wearing the same Airwalk (leather) shoes. Mike Vallely was a vegetarian at this time (as far as I know) but not vegan anymore.

Mike Vallely, ad for (leather) Airwalk (Thrasher, August 1995)

Again: a then vegetarian Mike Vallely wearing leather Airwalk shoes (CCS ad, Thrasher, October 1995)

Jamie Thomas on the cover of 411 Video Magazine number 12 (July/August 1995). I don't know if Jamie Thomas already was a vegetarian at the time. Toy Machine board, leather éS Sal Barbier shoes.

Jamie Thomas (Thrasher, October 1995)

Big Brother, number 20, with Jamie Thomas on the cover (I'm guessing this is from around 1995)

An already vegetarian (?) or still meat-eating (?) Jamie Thomas, centre spread in Thrasher (January 1995) 

Jamie Thomas skating in Vista, California, in 1995 (photo: Dave Swift)

Jamie Thomas, Toy Machine ad (I'm guessing this must be from around 1995)

This photo of Jamie Thomas in Transworld must be from around the same time (Jamie Thomas Etnies era):

Again: Jamie Thomas Etnies era:

Again: Jamie Thomas Etnies era:

Again: Jamie Thomas Etnies era:

Again: Jamie Thomas Etnies era:

Again: Jamie Thomas Etnies era:

Vegetarian Nanda Zipp (Thrasher, August 1995)

Same: vegetarian Nanda Zipp (Thrasher, August 1995)

Nanda Zipp ad from 1995 for the board company Sonic

Nanda Zipp also skated for Physics wheels (see the wheel second from left) - Matt Reason ad from around 1995.

       

Mad Circle ad, Moses Itkonen

Eight-page Moses Itkonen interview, Big Brother



 

Moses Itkonen switch five-Os to fakie (Thrasher, August 1995)

(A then vegan) Moses Itkonen on the cover of  Thrasher, September 1995, doing a switch stance tailslide (not his signature frontside noseslide) in Vancouver (he was skating for Mad Circle at the time) [102]

Moses Itkonen (in the yellow T-shirt), Golden State (wheels) ad (Thrasher, October 1995)

Moses Itkonen, Mad Circle ad (Thrasher, November 1995)

Mad Circle ad, a then vegan (I think) Moses Itkonen, 1995 (from a German skateboard magazine)

Moses Itkonen ad for Independent trucks (Thrasher, December 1995) - you can't see the shoes.

A then vegetarian (not vegan) Geoff Rowley, Flip ad, 1995 (from a German skateboard magazine)

Geoff Rowley sequence (Thrasher, October 1995)

Real ad "Summer's here[.] Hunting season is officially open[.]" (Thrasher, September 1995)

Steve Olson (Thrasher, October 1995). Not sure if he already was a vegetarian then.

Steve Olson (Thrasher, October 1995)

Steve Olson also was on the cover of Transworld in 1995 (December 1995 issue). The photo of Steve Olson 50-50 grinding a handrail (you cannot see his face!) was shot in England by Thomas Campbell [111].

Steve Olson, Transworld cover (December 1995)

Some skate videos (1995):

• Vegetarian Nanda Zipp has a video part in the Sonic (Simon Woodstock's board company) video "One Louder" which came out in 1995.
• Two more videos that came out in 1995 were the Thrasher video "911 Emergency", which (among others) features Mike Vallely (then still vegetarian but not vegan), Matt Field (vegetarian?), Nanda Zipp (vegetarian), Sergei Trudnowski (vegetarian, then maybe already vegan?), and Matt Pailes (non-vegetarian?), and the Thrasher video "Donut Duty", which (among others) features Ed Templeton (already vegan), Mario Rubalcaba (then vegetarian?), Matt Pailes (non-vegetarian?), Rick McCrank (already vegetarian?), Geoff Rowley (then vegetarian), Nanda Zipp (vegetarian), Jamie Thomas (then already vegetarian?), Mike Vallely (then still vegetarian but not vegan).
• The 1995 ATM Click (Mark Gonzales' company) video "Come together" has a short video part by Nanda Zipp.
• The 1995 Etnies video "High 5" includes (among others) Dave Mayhew (not yet vegetarian?), Laban Pheidias (vegetarian, probably vegan), and Jamie Thomas (already vegetarian at the time?).
• The 1995 Invisible video "Vanishing Point" includes (among others) Laban Pheidias (vegetarian, probably vegan).
• The 1995 Sophisto Clothing video "Freedom" includes (among others) Laban Pheidias (vegetarian, probably vegan), Chris Lambert (already vegetarian then?), and Jamie Thomas (already vegetarian then?).
• Laban Pheidias and Ed Templeton are also in 411 issue 5.
• The 1995 Tracker video "Hi-8" includes (among others) Laban Pheidias (vegetarian, probably vegan; his part, last part, starts at ~11:11 min).
• The Deluxe video "Ride On" (1995) includes Jim Thiebaud (still vegetarian?), Matt Field (vegetarian?), and Matt Rodriguez (already vegetarian?).
• Sergei Trudnowski (vegetarian, then maybe already vegan), Ed Templeton (vegan; profile), Mike Vallely (then vegetarian; profile), Moses Itkonen (the vegan; rookies) were in 411 "Best of 411, Volume 2" (1995).

A segment in Thrasher (December 1995) about Earth Crisis (in which veganism is mentioned) and about CIV (the band; whose singer Civ, who used to sing for Gorilla Biscuits, is vegan)

1996

Is this a joke by Foundation? Or was Alyoop an actual company? Note Ed Templeton saying, "I respect them because they're vegans."

CSS, canvas Vans and Dickies (Ed Templeton was sponsored by Vans for a while.)

Sheep, the mystery (solved)

Sheep was a shoe company by Sole Tech (Etnies etc.). Sheep existed from 1996 to 1998. Several times I have read that Sheep only made "vegetarian" (leather-free) shoes, but I'm pretty sure this isn't true ... and this has been confirmed in a 2021 interview with Don Brown (see 2021 [44]): Sheep also made some leather/real suede shoes, at least at the beginning.

The Sheep shoes video "Life of Leisure".

 The video features: Sergei Trudnowski (vegetarian, maybe already vegan), Brian Anderson (then vegetarian), Matt Field (vegetarian?), Frank Hirata (non-vegetarian?), Ed Templeton (already vegan), Rick McCrank (probably already vegetarian), Charlie Wilkins (non-vegetarian?), and Mike Manzoori (vegetarian?). Apparently, a clip from the Sergei Trudnowski part in this video was used in 2017 for the vegan Ryan Lay shoe on Etnies [45].

Don Brown explains: "[...] the name [Sheep] actually came from Pierre [André Senizergues, owner of Sole Tech], when he was talking to a [sales] rep, saying that “We should call it Cheap and Chic!” and sometimes Pierre’s translation [pronunciation?] of things is a bit off… There was that really awkward silence, so I suggested we call it Sheep, because we were just going to be following everything else [non-skate-shoe companies making exact copies of skate shoes] and sell it out. So when it became Sheep it kinda moved forward.

We’d always sold canvas shoes cheap, so we made canvas shoes for Sheep, but Pierre hadn’t calculated that the duty on canvas shoes is actually way more than what the suede was… The idea of having a cheap shoe kinda fell apart when the shoes weren’t going to be cheap anymore!
Rick McCrank had come down, I think he was visiting a distributor or whatever, and we ended up working something out with Rick to have Rick on Sheep. Ed Templeton was one of the first people I called because he was someone I’d known forever, and he was riding for Vans at the time, so I asked if he wanted to ride for Sheep and he was super down for it, so that made sense." [44] (See 2021 for more info on Sheep from that same interview.)

Ed Templeton, Sheep ad, "Pick Sheep", very likely from 1996 

Ed Templeton, Sheep ad, Transworld, June 1996

Vegan shoes? (Frank Hirata)

Vegan or leather? (Mike Manzoori)

Sheep ad with Laban Pheidias - skating in leather-free shoes (?)

The ad says "these shoes are either canvas or suede".

This ad says "Sheep Texel Leather Shoes". I'm not sure what "texel" is.

Already  vegetarian? Steve Olson in a Thunder ad (Thrasher, February 1996)

A vegetarian (probably?) Rick McCrank (Thrasher, February 1996)

Birdhouse, Team deck graphic ("Food")

Big Brother, issue 23, Laban Pheidias on the cover (This is apparently from 1996.)

For your convenience: Claus Grabke has been vegetarian since at least 1989 (see 1989 Santa Cruz ad)

Late 1980s Santa Cruz pro Claus Grabke and his band Thumb (all vegetarians I assume) posed for PETA Germany for a "You should rather go naked than wear fur!" poster.

Ed Templeton, "programming injection", Transworld, June 1996 

Ed Templeton, "programming injection", Transworld, October 1996

Ed Templeton on the cover of Warp magazine (June 1996), skating in Escondido (photo: Dave Swift [91]) (Side note: Warp magazine was made by Transworld.)

Warp magazine, June 1996, Ed Templeton interview

Note: Below the painting it says "Ron Cameron enjoying a frozen vegetarian meal."

Ed Templeton at the X-Games in Providence, Rhode Island (Thrasher, November 1996)

CCS ad including Ed Templeton - next to Jason Adams, Bill Pepper, Frank Hirata, and Simon Woodstock (Thrasher, December 1996)

In 1996, Brian Anderson - he was a vegetarian at the time - front blunted Hubba Hideout in San Francisco, made famous in Toy Machine's "Welcome to Hell". One of the most iconic tricks in the history of skateboarding. In a Brian Anderson interview by Ed Templeton (Big Brother, December 1998), Ed says: "I remember the video where you f/s bluntslid Hubba Hideout. I showed it to Jamie [Thomas], and we were like, "What the hell? This guy looks like he just escaped from prison, and he just f/s bluntslid Hubba Hideout like it was the easiest thing in the world." 

Brian Anderson

Moses Itkonen

 

And that's the complete photo (Thrasher, April 1996): 

Golden State wheel company ad of Moses Itkonen (skating) with Colin McKay (sitting) from Thrasher, April 1996

Moses Itkonen in a Mad Circle ad (Thrasher, July 1996)

Moses Itkonen in the "Trash" section of Thrasher, July 1996 

A vegetarian Matt Rodriguez in a Stereo ad (Thrasher, August 1996)

Matt Rodriguez: still from "Tincan Folklore" (Stereo, 1996)

Matt Rodriguez in the "Trash" section of Thrasher (October 1996)

Matt Rodriguez (first left), Stereo ad (Thrasher, November 1996)

Matt Rodriguez on the contents pages of Thrasher (December 1996)

Menace T-shirt back print. I'm guessing this must be from around 1996. Menace was later renamed as MNC, then All City, then City Stars - I think that was the order.

An "Ams" profile of (vegan) Vern Laird (Thrasher, August 1996). It says: "What do you eat? Aren't you vegan?" to which Vern responds: "You know, what a typical question. Ask Mike V. Oops!" (I think, Vern was already vegan then, while Mike V had stopped being vegan, in around 1993. So, probably Vern is saying: Ask Mike V if he is vegan.)

John "The Man" Reeves (JTMR) interview in Transworld (TWS), June 1996 .. From the interview:

"[TWS:] Do you eat healthy?

[JTMR:] I try to, but I like too much junk food, like fried chicken. I like veggie burgers, but I can't stop [eating] the beef burgers, too. I don't know if it's the drugs they put in them or what, but it's good. I also like Japanese, and pasta." [48]

Mike Vallely, Airwalk ad (wearing leather shoes but still vegetarian)

Again, Mike V (vegetarian but not vegan anymore, again wearing leather Airwalk shoes) in a Standard trucks ad (Thrasher, August 1996)

Sean Sheffey, Thrasher cover, December 1996 ... Sean Sheffey was probably not vegetarian anymore at this point (?). Sean Sheffey also had a leather signature shoe on DVS later (you can see ads for the shoe in Thrasher, February 1998, and Thrasher, December 1998).

Etnies ad, Jamies Thomas (probably wearing leather shoes) - this was just before Emerica started. The name "Emerica" came from "Etnies America" [44].

Jamie Thomas, Shorty's (hardware) ad, Transworld, June 1996

Jamie Thomas in a Toy Machine ad (wearing a Zero hoodie; Thrasher, November 1996)

Magazine "check out" of Sergei Trudnowski ... This must be from 1996, and the text was written by Vernon Laird (which magazine?). Zoo York is included as his board sponsor - so this was before Illuminati started, and it says it was five years after the Blind video ("Video Days", 1991). That means: 1996. The text says: "[...] Sergei is a vegan and straight edge." (Side note: In a 2018 interview, Sergei says: "I didn't drink at the time." [45])

Photo of Sergei Trudnowski (and ?) from around 1996

The Toy Machine video "Welcome to Hell" came out in 1996. Ed Templeton (vegan since ~1991) on the cover and Jamie Thomas (probably vegan at the time on the back cover), and both of them on the top flap.

Flyer for the Welcome To Hell premiere. (Chad Muska is on this flyer, but Chad Muska was kicked off Toy Machine before Welcome to Hell came out and is not in the video.)

Toy Machine "Welcome to Hell" ad with Jamie Thomas

Geoff Rowley ad for Flip, wearing an Orion trucks shirt. Geoff Rowley was a vegetarian (not vegan) at the time (the ad is from a German skateboard magazine).

A vegetarian, suede Airwalk-wearing Geoff Rowley - double page Airwalk ad (Thrasher, April 1996)

Flip ad ("Sorry... no ad concept this month") with Geoff Rowley (Thrasher, September 1996)

Geoff Rowley, double-page Airwalk ad ("The Geoff Rowley Show") for a (leather) "S. Park Series" shoe (Thrasher, October 1996)

Karl Watson appears to have been vegan (dietary only?) at the time (Thrasher, November 1996) - Mad Circle ad. I cannot see what the shoes are.

Karl Watson in an FTC ad with Mike York (Thrasher, December 1996)

Nanda Zipp (skating at Burnside in Portland, Oregon) on the cover of Transworld (October 1996; photo: Dave Swift)

Nanda Zipp (Thrasher, November 1996)

Nanda Zipp (Thrasher, November 1996)

Nanda Zipp pro model for Sonic

Some skate videos (1996):

• Nanda Zipp also is featured in the (first) Transworld video "Uno" which came out in 1996.
• Another Transworld video, "4 Wheel Drive" also came out in 1996, and it contains footage from, among others, Nanda Zipp (vegetarian), Kris Markovich (vegetarian?), Steve Berra (vegetarian?), Chris Lambert (already vegetarian?), Geoff Rowley (then vegetarian), Brian Sumner (already vegetarian?), Ed Templeton (already vegan), Jamie Thomas (then probably already, and still, vegetarian), and Laban Pheidias (vegetarian, probably vegan).
• Yet another video from 1996 is the "Airwalk Skateboard Video", by, well, Airwalk, which contains footage, among others from Nanda Zipp, Steve Berra, and Geoff Rowley.
• And another video from 1996 was the Thrasher video "Skate and Destroy" which, among others, featured Danny Garcia (vegetarian?), Sergei Trudnowski (vegetarian, maybe already vegan), Nanda Zipp (vegetarian), Matt Pailes (non-vegetarian?), Forrest Kirby (vegetarian?), and Jamie Thomas (then already vegetarian?).
• Two other videos from 1996 are 411 Video Magazine issue 15 which included Laban Pheidias (vegetarian, probably vegan) and 411 Video Magazine issue 16 which included Laban Pheidias (vegetarian, probably vegan), Kris Markovich (vegetarian?), and Brad Staba (probably vegetarian at the time) - it also includes Eric Pheidas (Laban's brother?).
• The 1996 Invisible video "Caught Clean" includes (among others) Laban Pheidias (vegetarian, probably vegan).
• Matt Rodriguez (vegetarian) is in "Tincan Folklore" (Stereo video, 1996) - see above.
• Steve Olson is in the Union Wheel Co. video "The Game We Play" (1996).

Probably before he was vegetarian: Dave Mayhew, Maple ad (Thrasher, December 1996)

Earth Crisis ad in Thrasher (October 1996)

1997

Karl Watson, who was probably vegan at the time, skating at Pier 7 (Thrasher, January 1997)

Mad Circle ad, including Karl Watson (Thrasher, February 1997)

Thunder ad, Karl Watson (Thrasher, February 1997)

A then (dietary?) vegan Karl Watson riding for Mad Circle (pictured with Scott Johnston and the much later to become vegan Bobby Puleo; Mad Circle ad; Thrasher, June 1997)

Karl Watson, Mad Circle ad (Thrasher, July 1997)

Karl Watson (and Danny Supa) ad for Duffs shoes (Thrasher, October 1997; the same ad is also in Big Brother, October 1997). Karl Watson seems to have been (a dietary?) vegan at the time. Duffs did come out with a vegan shoe in 1998 (see below; side note: both Per Welinder and Steve Rocco were involved in Duffs).

Thrasher three-page interview with vegetarian Nanda Zipp (Thrasher, January 1997; interview and photos by Sean Dolinsky): "[...] [Sean:] What's your religious background? [Nanda:] I was born in a temple that my parents lived in during the Hari [!] Krishna movement in the seventies, and we lived there for about five or six years, so I guess my religion would be Vaisnava and it's basically Worship of Lord Krishna.

[...]

[Sean:] Why did you choose to be a vegetarian and lead such a healthy life? [Nanda:] I was fortunate enough to grow up vegetarian due to the influence of my parents. It's easy for me to see how cruel the whole meat industry is. If you look at it from any kind of humane standpoint, everything that is involved with the process of eating meat is really grotesque. I don't like to wear leather shoes anymore either because it was hypocritical: I believe in not eating meat, but I wear the skin? It's the same thing. It comes from the same animal and you have to kill it to get it. As far as health goes, your body is like a fine automobile. You have to change the oil, you can't put sugar in the engine, you have to make sure to take care of it. You've got to make sure it's in good shape, because your body really does affect the way your mind works. If you keep your body attuned, then your mind can become clearer. [...]"

Lactovegetarian (probably?) and leather-free (maybe?) Nanda Zipp in an ad for a mailorder company (SSBS;  Thrasher, October 1997) - you can't see him or his shoes very well though.

A then (already?) vegan Jamie Thomas (Transworld, February 1997)

 

Note about Mike Vallely and his spoken words performances (Mike V seems to have been a vegetarian then - but not vegan) and about Thomas Campbell's documentary film about Ed Templeton (Transworld, February 1997).

Standard Truck Co ad, Mike Vallely (then a dietary vegetarian, wearing leather Airwalk shoes, I think; Transworld, February 1997; see 1999 - when Mike V started to eat meat again; and see 2015 - when Mike V started to be vegan again, at least a dietary vegan ... or near-vegan)

Mike Vallely, contents pages in Thrasher (October 1997)

Ed Templeton, "programming injection" (Transworld, February 1997) ... This rant includes a small note about chemical companies infiltrating PeTA with spies.

Ed Templeton (Transworld, February 1997)

Ed Templeton at the Tampa pro contest (Thrasher, June 1997)

Matt Rodriguez skating at a skate park in Sacramento, California (Thrasher, April 1997)

Then already vegetarian? Brad Staba (Thrasher, April 1997)

Brad Staba (Thrasher, June 1997)

Brad Staba (with Daniel Haney and Jon West), ad for Foundation's "Duty now for the future" video (Thrasher, June 1997)

The much later (?) to become vegetarian (vegan since 2008, apparently) Dave Mayhew, wearing an Emerica T-shirt, Maple ad (Thrasher, March 1997)

Dave Mayhew, Maple ad (Thrasher, June 1997)

Dave Mayhew (Thrasher, August 1997)

Dave Mayhew (Thrasher, August 1997)

Acme, cow and hamburger graphic

This shoe ("Clocker 3") was interesting. It came with a "100% synthetic - no animal products" tag and it came in different kinds of vegan materials. But Scott Johnston or anyone else on DC, except Moses Itkonen, was never vegetarian, I think. This ad appeared in Thrasher, October 1997.

Tag from a pair of DC "Clocker 3" shoes (the grey cordura colourway)

Sheep. Brian Anderson, still meat-free in 1997, but he started eating meat again during an Anti-Hero Australia tour (? ... in the mid-2000s?) - it might also have been during the "Destroy Australia" tour in 2001.

Already vegetarian back then? Rick McCrank  Vegan Shoes?

Rick McCrank in a Sheep shoes ad (Thrasher, September 1997)

Vegan shoes and blunt slides: Ed Templeton (You know it's true.)

Ed Templeton's vegan signature shoe on Sheep, that was (I think) released just before Sheep closed down. I was not sure if these shoes actually ever saw the light of day, i.e., if they were ever produced and if they were available for sale at skate shops. I don't think they were available in Europe (maybe the UK?). An OG vegan skateboarder from the US has informed me that the Sheep Templeton pro shoes did indeed exist (he bought some at FTC skate shop in San Francisco and had several pairs of these shoes).

Ed's Sheep pro model shoe: another photo of the Ed Templeton signature shoe on Sheep (photo from a the Canadian magazine Concrete Skateboarding - don't know which issue). 

A Sheep Ed Templeton tag - was this the tag that came with the Ed Templeton pro shoe? (see above)

Sheep ads and shoes, from the book "Made for Skate"

Sheep ad, Frank Hirata (Thrasher, July 1997)

Sheep ad, Mike Manzoori (Big Brother, October 1997)

Sheep ad, Matt Field (around 1997)

Jake Rupp (then probably still non-vegetarian?), Nicotine ad (Thrasher, August 1997)

Ed Templeton, CCS mailorder ad (Thrasher, September 1997)

Laban Pheidias had a vegan signature shoe on Reef. (There were NO non-vegan colourways of this shoe. I'm pretty sure.)

Note the ad (below) says "vegan leather" (red section, first bullet point).

Tag from the Reef Laban Pheidias signature shoe

The Adil Dyani signature shoe (the black one below, the white one is the Laban Pheidias) by Reef was also vegan.

 

This Jamie Thomas Toy Machine "free as a bird" ad may also be from 1996, but somehow, I don't think that it was from that early. I'm guessing it's from 1997. Note that he is wearing Etnies and no Zero (which started as a clothing company) hoodie. Maybe the photos are from 1996.

This photo must be from 1996 or 1997. The shoes look like a prototype or the actual Emerica Jamie Thomas shoe (see below, black suede, non-vegan version).

Jamie Thomas' heyday - before the fall  

Emerica ad "I'm gonna skate barefoot until you guys make a canvas shoe."

This shoe was available in real (animal) suede (black or white) or in vegan (navy canvas with rubber ollie pad). The rubber cap and sole looked slightly different than in the ad.

He was vegan then.

In the 2017 "Jamie Thomas | The Nine Club With Chris Roberts - Episode 68" (~02:59:00) Jamie Thomas says that he became vegan the time around filming Welcome To Hell - so that must have been around 1995 or 1996. Jamie Thomas adds that the first batch of the Emerica Jamie Thomas shoes were suede and the second batch were canvas and synthetic. ... But this is not how I remember it. Also note that the add says "also available in suede".

Emerica, Jamie Thomas (1997; this ad appeared, for example, in the Transworld February 1997 issue - but many other issues and magazines around the world surely.)

You have to check out this 2013 Ed Templeton interview with Vegan Skate Blog. Apparently, Jamie Thomas experienced blurry vision (which can be a sign of vitamoin B12 deficiency) and wasn't feeling well physical, and a doctor (medical doctor, presumably) then recommended that he eat meat. Ed Templeton: 

"With Jamie Thomas it was a similar thing [as with Mike Vallely, see below]. He was doing Zero and we didn’t have as much time to talk. I got this call from Jamie, and he said, “I just got this call from my doctor and he said I should eat meat. What should I do?” For him, it was a health thing. He felt like he was having blurred vision and having problems skating. In clutch situations, when he was skating a rail, he said his body would change. He went to a doctor about this problem and his doctor suggested that he should eat meat. So he called me with this dilemma, like, “What would people think? I’ve been so outspoken about this.” I think I helped him because I asked, “What’s more important to you? Your veganism or skateboarding? I think it’s skateboarding. It’s your career. I think it takes precedent here. It’s most important to keep your health to make your skating work. That’s more important. Who can complain about that? It’s your life and I’m not going to be pissed at you.” I’d say, “You know how the meat’s made. You make enough money. You can afford free range beef or whatever.You know all this stuff so you can minimize the impact.” Of course I know he eats at McDonald’s and all that stuff now." [30]

So, Jamie Thomas went back to eating meat (unnecessarily so, I'm sure, because the human body requires nutrients - in this case B12 - not certain types of specific foods.)

In this same interview Ed Templeton mentions that Mike Vallely found veganism too constricting. Ed Templeton: "After a bunch of years went by, I went on a trip to South Africa with Mike V. and I knew he was starting to eat meat. One night, in the hotel, he felt like he wanted to talk to me about it. So he was like, “I’m sick of it. I feel like it’s running my life. I only live once and I don’t want to live by this set of rules.” He found it constricting. He felt like there’s always a different level. Veganism and then raw and then airitarian. [He said], “I don’t know where it ends when you’re trying to live by a strict code so fuck it.” And that was his thing. I didn’t agree with him but I thought it was interesting to discuss it. That’s the fun part of knowing someone for a long time, having these discussions and not turning it into an enemy thing or a fight. And it’s cool if that’s what you want to do. We’re adults." [30]

Then, a similar story with Thomas Campbell. Ed Templeton says: "I think people need to live their lives. I’m not the vegan police. For me, I can’t go back. Let me put this on the table, too. I had this talk with Thomas Campbell, he’s an artist, and he read this book about blood types. He’s been vegetarian since birth and had health problems like being lethargic. He started eating fish and meat and his body instantly changed. I feel like we’re omnivores, humans are. Like dogs, we can eat meat and vegetables and it won’t necessarily affect us. Maybe over the long term it might depending on how bad you eat but I think there is some truth to the whole blood type thing. I think in the human realm some can adapt better than others." [30]

The book Thomas Campbell read is probably "Eat right for your type", which falsely claims that your blood type is connected to what diet you should eat. The book is based on fantasy, not science. Many vegans are blood type O (the "meat eater blood type"), including me. If he has been vegetarian since birth, even if he was never vegan, it is quite possible that he was also deficient in vitamin B12. Ed Templeton saying that he thinks "there is some truth to the blood type thing" is a bit shocking (shocking because Ed Templeton is arguably one of the most intelligent pros out there, and also likely the most famous vegan skateboard pro). 

Stolen from the "Made for Skate" book

Invisible ad, Laban Pheidias

(A then vegan) Moses Itkonen on the cover of Transworld, January 1997 (also on the same cover: Mike Frazier and Adam McNatt), doing some kind of grinding a rail stuff in False Creek, Vancouver [102]

Moses Itkonen on the cover of Concrete Powder (free Canadian magazine), Spring 1997 [102]

Moses Itkonen, Independent ad

Moses Itkonen

Moses Itkonen (who is vegan) during the DC (DC Shoe Co) supertour in Europe

(from Big Brother, October 1997)

The then vegan Moses Itkonen rode for Platinum (Slap, September 1997, and also Thrasher, September 1997).

... and he rode for Platinum with (if you don't mind me saying) violent drug fiend Tas Pappas (but that was later, maybe then Tas Pappas was just "raw and full of passion") and Tas' younger brother Ben Pappas (who strangled his girlfriend to death - "Gator" style before committing suicide; Slap July 1997). Moses is the second from the right (with the wristwatch).

From Thrasher (July 1997):

Kastel ad for Steve Olson's vegan signature shoe (also available in white, also vegan), here skating in University City, San Diego, California.

Another angle! (photos by Dave Swift):

Shorty's, Steve Olson (the younger Steve Olson, with glasses) was/is a vegetarian.

A vegan Sergei Trudnowski in a First Division ad. This ad appeared, for example, in Thrasher (September 1997). His shirt says "SHEEP". Side note: Sergei Trudnowski had signature wheels on First Division.
   
Another Sergei Trudnowski ad for First Division (from around 1997)

This photo of Sergei Trudnowski must be from about the same time.

Sergei Trudnowski, Illuminati ad

Sergei Trudnowski, two more Illuminati ads (both with Ricky Oyola and Matt Reason - the three founding fathers of Philadelphia street skating apparently [45])

Sergei Trudnowski pro board on Illuminati (from around 1997)

Photo of Sergei Trudnowski (from around 1997, very roughly)

Sergei Trudnowski (bottom centre) in an Illuminati ad (from around 1997, roughly; with Tim O'Connor, Ricky Oyola, [Greg?] Harris, and Matt Reason) ... Illuminati was a board company owned by Zoo York. When a card game company who had trademarked the name "Illuminati" threatened to sue Zoo York, Illuminati the skate company ended but was recreated under a new name: Silverstar (see ads below) [45]. While being on Illuminati, Sergei Trudnowski also rode for Sheep shoes (and Etnies after Sheep ended)[45]. First Division was a wheel company [45].

Sergei Trudnowski, Silverstar ad (from 1997; the one on the right is from Slap, July 1997)

Sergei Trudnowski, Silverstar ad (from around 1997)

Sergei Trudnowski, Silverstar ad (from around 1997)

Sergei Trudnowski pro board on Silverstar (from around 1997) ... Side note: Silverstar lasted until at some point between 1997 and 2001 [45].

Toy Machine, Mike Frazier, "fishing line" graphic


Zero, Jamie Thomas graphics

Zero, team decks

A then probably vegan Jamie Thomas on the back cover of "Thrill of it all" (the first Zero video).

Jamie Thomas, Zero Leap of Faith ad, with him wearing what look like his first pro shoe, the vegan canvas version (dark blue, Emeerica)

Pig Wheels

A then vegetarian Brian Anderson on the cover of Thrasher (December 1997 issue)

Invisible's skate video "Mission Invisible: Days of Plunder" starring a vegetarian Laban Pheidias

Laban Pheidias in an ad for the "Caught Clean" video (Big Brother, October 1997)

Already vegetarian at this point? Scott Bourne, photo by Jaya Bonderov! (Thrasher, March 1997)

Scott Bourne skating the sea wall in Chicago (Thrasher, May 1997)

Scott Bourne, Consolidated ad (Thrasher, October 1997)

Jake Stewart - vegetarian/vegan at the time? Platinum ad (Thrasher, October 1997; the same ad is also in Big Brother, October 1997)

Some skate videos (1997):

• Vegetarian Nanda Zipp has a video part in the Physics (wheel company) video "Dream Reality" which came out in 1997.
• The 1997 Invisible video "Days of Plunder" includes (among others) Laban Pheidias (vegetarian, probably vegan).
• The 1997 Human Skateboards video "Radioactive Throw Up" includes (among others) Laban Pheidias (vegetarian, probably vegan) and Matt Pailes (non-vegetarian?).
• The 1997 Transworld video "Cinematographer" includes (among others) Laban Pheidias (vegetarian, probably vegan), Atiba Jefferson (already vegetarian?), Chris Lambert (already vegetarian?), Geoff Rowley (vegetarian and dietary vegan or near-vegan at the time), Jamie Thomas (probably already vegan at the time), Kenny Anderson (already vegetarian?), Laban Pheidias (vegetarian, probably vegan), Mike Vallely (still vegetarian then but not vegan), Moses Itkonen (vegan at the time), Steve Berra (already vegetarian?), Steve Olson (with glasses; vegetarian), and Dave Mayhew (already vegetarian?).

A short text about Snapcase whose singer Daryl Taberski and drummer Tim Redmond wear (are?) vegan (Thrasher, August 1997) - the text does not mention vegetarianism/veganism (even though everyone in Snapcase was vegetarian, I think).

1998

Ed Templeton's most popular shoe ever (probably). This shoe was literally everywhere you went. Emerica Templeton (all vegan)
  

About Ed Templeton's art ("Trash" section in Thrasher, February 1998)

Ed Templeton interview (by Sean Cliver) in Big Brother magazine (March 1998 issue; see photos below) ...

From the interview: "[Sean Cliver:] How do you feel about the militant/in-your-face vegan faction?

[Ed Templeton] I think it does a lot of bad stuff. I mean, I'm totally into showing people how good it is to eat this way - it's healthy, compassionate, all these things. But there's these hard-liners guys, straight edge/vegan power dudes, and their mode of action is like a skinhead. Like, "If you don't do what we're doing, we're gonna kick your ass." The best influence you can ever have is by example. That's the only way you can do anything. Maybe some kids see me at a skate park, and they see me skating all day long; other people might get tired out, youcbut I'm still going. They may go, "Hey, how come you have all this energy, Ed?" I go, "Oh, I eat healthy and stuff like that," and maybe they get interested in it. I'm not going, "Hey, don't eat meat or you're stupid" because then they'd do the opposite. I don't think being a hard-liner with no bending whatsoever is the way to do it. [...] Influence and by example is the only way you can ever do anything. [...]

[Sean Cliver:] Has anyone ever slipped you a "meat mickey"?

[Ed Templeton:] No one ever did it on purpose. Maybe someone has and I ate it, but I don't think so. That would be pretty dumb 'cause I wouldn't even care. I could eat a steak right now, and it's not gonna affect me at all. I just choose not to. I'm not gonna die, so there's no real advantage in slipping me a "meat mickey" 'cause I wouldn't, like, spin off or somethin'.

[Sean Cliver:] Okay, you're in a plane to Chile, you crash in the Andes, and you don't have your little bag of vegan vittles. Do you starve or start eating teammates?

[Ed Templeton:] What are we, like up above the timberline?

[Sean Cliver:] You're fucked.

[Ed Templeton:] So there's no berries or anything. Well, yeah, I would eat meat. Survival is survival. I'm not gonna just die. You know what, this is the classic "catch the vegan admitting he'll eat meat." People love to get a vegan to say, "Yes, I would eat meat." Like, "He's one of us deep down inside. He's a carnivore!" So yeah, whatever.

[Sean Cliver:] Who would you eat first?

[Ed Templeton:] It would have to be Brian Anderson 'cause he's the biggest. He'd have to take one for the team 'cause he could feed a lot of people. The reason I'm even vegetarian is because we live in a place where you can get right to the corner and get food of any type. You don't have to choose animal products. I just think that with all the options, I'd rather choose those products. I've driven across the country. I've been in Butt-fuck, Texas, and you can still find a place that has nonmeat food. It's easy if you're compassionate. I'm not saying you're an uncompassionate fool if you eat meat. I mean, you have to know about it first. If you read some of the things I've read or see some of the things I've seen, then maybe you would change your mind. Aside from killing things. Aside from killing things unnecessarily, it's just the health of it. I think it's definitely something in this time and age - with all the meat poisoning and diseases floating around in meat products and how the system is so unclean - that everyone should be interested in." [46] If you look at the shoes Ed Templeton is wearing in the skate photos, they look like they might be his Sheep pro model shoe (see 1997).

From the same issue of Big Brother (March 1998): the "subscribe page" with Ed Templeton (Note the "Colonel Sanders and bird" T-shirt graphic)

Ed Templeton in a CCS ad (Thrasher, May 1998)

Toy Machine, Ed Templeton shirt graphic ... I'm not sure what year this is from, but I'm guessing 1997 to 1999.

Tempster tailsliding in a Thunder ad (Thrasher, August 1998)

And the same photo of Ed Templeton in another Thunder ad (Thrasher, November 1998)

Jake Stewart - vegetarian/vegan at the time? (Thrasher, January 1998)

Intentionally vegan? All colourways of the "Clocker 3" shoe by DC might have been vegan (I think so). The shoes came with a plastic DC tag that said "no animal products" and "100% synthetic" (ad from Slap, February 1998)

A then vegan Moses Itkonen (Thrasher, February 1998)

In hindsight, a pretty creepy Platinum ad, including an almost hidden (and then vegan) Moses Itkonen (sitting, doing the Red Dragon hand sign), Ben Pappas (who later committed homicide/murder and then suicide in 2007), Jake Stewart (who might have been vegan at the time; standing, light shirt), Tas Pappas (sitting; Ben's brother), and Jonas Wray (who passed away in 2021; Thrasher, March 1998)

A (then) vegan Moses Itkonen wearing one of the most popular vegan shoes at the time: the DC Syntax (DC ad from Thrasher, April 1998; also in Big Brother, March 1998; "Often imitated but never duplicated"). I didn't know then that Moses Itkonen was vegan. ... All colourways of the original DC Syntax were vegan. It was called "Syntax" because it was all synthetic (i.e., non-leather). This is NOT true for the current (as of 2022) rehash of "DC Shoes" and their current "Syntax" - which is made from animal skin.

Platinum ad with Moses Itkonen (Thrasher, August 1998) wearing what might be the white colourway of the "Syntax" shoe (DC, vegan shoe at the time, see above). 

Platinum ad, including a (then) vegan Moses Itkonen (Thrasher, September 1998). In the photo it looks like Moses might be wearing the white colourway of the "Syntax" shoe (DC, vegan shoe at time, see above). Note that the ad also has a photo of the Platinum am Jake Stewart who was also from Canada (like Moses) and who was also vegan for a while, maybe around this time (?).

Moses Itkonen skating somewhere in White Rock, British Columbia (Thrasher, December 1998)

Geoff Rowley's vegetarian, pre-vegan, pre-ex-vegan era, skating for Airwalk. I thought (then) Geoff Rowley was French.

A vegetarian Geoff Rowley in a CSS ad (Thrasher, January 1998)

Geoff Rowley actually had a pro shoe (made from leather) on Airwalk ... section of an Airwalk ad in Slap (February 1998; also in Thrasher, March 1998) with Rowley's pro shoe. 

 

Geoff Rowley's (leather) pro shoe on Airwalk (ad from Thrasher, February 1998)

Geoff Rowley (wearing Converse canvas chucks), three-page Flip ad (Big Brother, March 1998) Rowley seems to already have been vegan (dietary - see Airwalk ad above) or near vegan at the time.

.. and Geoff Rowley in a Volcom ad, probably still wearing Airwalk shoes (Thrasher, April 1998)

... and Geoff Rowley, possibly wearing his Airwalk pro shoe, detail from a CSS ad (Thrasher, August 1998)

Geoff Rowley, double-page Volcom ad (Thrasher, September 1998)

Geoff Rowley, double-page Volcom ad (Thrasher, October 1998)

Geoff Rowley, double-page Volcom ad (Thrasher, December 1998)

Geoff Rowley skating in Poway, California, in 1998, wearing (leather) Airwalk shoes (photo: Dave Swift)

In an "industry news" section (April 1998) in Transworld, it says: "The Physics wheel company [...]. After a recent trip to India, Physics pro Nanda Zipp has decided to retire from professional skateboarding. He will continue to skate for fun while pursuing schoolwork and different career paths. Zipp was one of the creative forces who helped establish Physics, and he has produced artwork for many board graphics and magazine ads." [83]

Steve Olson's vegan signature shoe on Kastel

Even Duffs came out with a vegan shoe in 1998 (called "Veggie Sub"). They even made a T-shirt promoting the shoe (I don't have a photo at the moment).

Duffs "Veggie Sub" ad (Big Brother, March 1998 issue; it says "all synthetic upper [...] approved by militant vegans"; I'm not sure who the skater is.)

Sheep ad (Thrasher, January 1998)

A sarcastic note in Big Brother (March 1988) about Sheep shoes (and Sole Tech in general) titled "Wholesome News" reads: "Just for the fun of it, pretend you are the president of a big-time skate shoe corporation. At the end of the year, you decide to take a little stroll into the shipping area of your warehouse and happen to discover it clogged with all kinds of unsold product from 1997. What do you do? Do you throw open your back door and hold a blowout sale and run the risk of offending every single skate shop within a 75-mile radius? Of course not, silly! Obviously you remember that Christmas is meant to be a time of giving - or, in other words, you host a charity event! Let's face it, nothing looks better on the tax records than a hefty donation to a worthwile cause. Enter Sole Technology Inc., the proud manufacturers of éS, Emerica and Etnies (their Sheep line has been discontinued for '88). Pierre Andre Senizerques [they mean Pierre André Senizergues], the president and CEO of Sole, expressed it best with his misty-eyed sentiment of, "Since skateboarding derived from the streets, (he) wanted to give back to the streets." No, not to the skateboarders themselves, but to the unfortunate men, women and children who are homeless and/or destitute in the Los Angeles area. So on Christmas eve Pierre, Don Brown and a handful of cobbling elves personally handed out over 10,000 pairs of shoes at the L.A. Mission. Word has it that the Jamie Thomas Emerica model [vegan colourways] and the [vegan] Ed Templeton Sheep model went over extremely well among the vegetarian/Earth-conscious sect of the homeless population." " [93]

Rick McCrank, éS ad for the "Quattro" shoe ("synthetic nubuck/mesh upper"), 100% synthetic upper and a popular vegan skate shoe at the time. I'm not sure if there were non-vegan colourways of the Quattro at the time.

Rick McCrank in a Plan B ad (Thrasher, January 1998)

Rick McCrank skating in Vancouver (Thrasher, March 1998)

Rick McCrank, XYZ (clothing company) ad (Big Brother, March 1998, also in Thrasher, March 1998) ... Rick McCrank was already vegetarian at this time. Note that Ed Templeton in this same issue of Big Brother mentions that XYZ used to have a T-shirt (around this time) with an anti-gay rainbow flag with bullet holes graphic.

A vegetarian Rick McCrank ... rode for Birdhouse and was in "The End" video (!). McCrank is also on the back cover (but a very tiny picture)

Rick McCrank ad for Plan B (September 1998)

Rick McCrank ad for XYZ (Thrasher, September 1998)

Sergei Trudnowski (vegetarian since age 13, vegan around this time) ad for Silverstar

(Slap, February 1998)

Sergei Trudnowski on the cover of Slap (March 1998)

Matt Rodriguez (vegetarian) in an SSBS mailorder ad (Slap, February 1998; also in Thrasher, February 1998)

In 1998, Brian Anderson was Thrasher's "Rookie of the year" apparently (Thrasher, April 1998)

BFF Brad Staba and Brian Anderson (then probably both vegetarian) skating in Panama (Thrasher, May 1998)

Brian Anderson, Independent ad (Thrasher, June 1998)

Geoff Rowley on the cover of Big Brother (June 1998 issue).

This issue (Big Brother, June 1998) also has a Geoff Rowley interview (by Jeff Tremaine and Ed Templeton) which has some interesting info about the start of Geoff's vegan phase:

"[...]

JT [Jeff Tremaine]: Are you vegan?

[Geoff Rowley:] No, not really. I haven't eaten any animal parts for about two or three years; before then I went through phases of eating dairy and whatnot, but I'm not, like, a strict vegan. Look, I've got suede shoes on. The next shoe I have out will be all synthetic, but until then I'm going to be wearing suede, so you could say I'm heading that way, but without the label attachment. I just want to do what feels right to me.

JT: So you'll skin the cow and just leave the meat to rot.

[Geoff Rowley:] It's not really like that. I don't eat animal products not because I don't like the death involved with eating meat. I do it for health reasons, really. I have no problem with somone shooting a cow in the head and eating it. How elese would the masses be happily fed? There's nothing wrong with eating meat, but there's also other routes. You don't have to be like that.

[...]"

Geoff Rowley (then a dietary vegan or near-vegan), CSS ad (Thrasher, June 1998). In this sequence he might still be wearing (suede) Airwalk shoes.

 

Brian Anderson (vegetarian at the time, wearing leather Axion shoes), Big Brother cover (December 1998)

In this issue of Big Brother (December 1998), Ed Templeton interviews Brian Anderson, and Brian says: "I've been a vegetarian since I was 15. I'm 22 now. [...] I was used to seeing it [vegetarianism]. One of my sisters was a vegetarian so I know everything about it. Then I read this book called A Diet for a New America [by John Robbins, a popular book in the 1990s; Jamie Thomas had it too]. It had a lot of raw facts about slaughterhouses an certain situations involving the government and meatI just learned a lot from reading that book, and I decided that I was over it [eating meat] after reading it."

A then vegetarian Brian Anderson (Thrasher, January 1998)

Brian Anderson (Thrasher, July 1998)

Brian Anderson, ad for Axion (non-vegan leather shoe; Thrasher, January 1998; the same ad also is in Thrasher, October 1998)

From the Brian Anderson interview in Big Brother (December 1998)

A then meat-free (vegetarian?) Brad Staba (contents pages in Thrasher, February 1998)

Brad Staba (Thrasher, April 1998)

There is a four-page interview with Brad Staba in the August 1998 issue of Thrasher but vegetarianism or other dietary preferences are not mentioned (see below).

Interview with Brad Staba (Thrasher, August 1998)

Adio ad of the "Leap of faith" spot - see below (left; Thrasher, March 1998)

Adio ad with Jamie Thomas who was vegan at the time and had vegan-only pro model shoes on Adio (with Jeremy Wray and Steve Berra; Steve Berra might also have been vegetarian at the time (or might still be?); Slap, May 1998) ... Jeremy Wray's pro shoes on Adio were alway (accidentally) vegan but Steve Berra's pro shoe(s) were not (see for example, the "Steve Berra V.1" in an ad in Thrasher, May 1999).

A then vegan Jamie Thomas jumping down the Leap of Faith in an Adio ad (with Steve Berra and Jeremy Wray; Thrasher, April 1998). Jamie Thomas had a vegan pro shoe on Adio.

Adio ad for (a then vegan) Jamie Thomas's vegan signature shoe on Adio: the "Jamies Thomas", "Model V.1", "Durable synthetic upper" (Thrasher, December 1998). All colourways were vegan.

Jamie Thomas - who was then vegan (Thrasher, December 1998). The shoes he's wearing look like the second Jamie Thomas signature shoe on Adio (the "Jamie Thomas V.2") which came out a little later (see June 1999).

Mike Vallely, then still vegetarian but not vegan, on the contents page of Slap (February 1998)

Ad for Transit, one of the deck brands Mike Vallely started (Thrasher, February 1998)

Transit ad with Mike Vallely (then still vegetarian, it seems). The ad was a two-page ad, but the pages were not next to each other in the magazine (from Slap, May 1998)
 

A then still vegetarian Mike Vallely at the Tampa pro contest 1998 (Thrasher, June 1998). The caption reads: "[...] The powerful smell of veggie burgers wafting through the park gave Mike Vallely the strength to take this one-footer straight to the tranny." The contest article also includes a list of "What they [the skate pros/teams] ate" (see below). Ed Templeton placed second in this contest (street; after Andrew Reynolds; Mike V wasn't in the top 10).

What they ate: including "Salman Agah[:] Beans and rice [...] Fred Gall[:] Mom's peanut butter and jelly[,] Girl team[:] Veggie burgers and M&M's[,] Danny Gonzalez[:] Gave the black beans and rice a big thumbs up[,] Moses Itkonen [then vegan][:] Brought his own [...] Ed Templeton[:] Warm bottled water[,] Mike Vallely[:] Veggie burger with cheese"

Mike Vallely - this may be the first ad for his first signature shoe (the "Vallely 1" - all colourways were vegan) on Etnies (Thrasher, September 1998)

Mike Vallely towards the end of his first vegetarian phase, before the fall (Thrasher, September 1998)

Mike Vallely, detail of an Etnies team ad (Thrasher, October 1998)

A then still vegetarian Mike Vallely, Black Label ad ("Stand up, stand strong, stand alone"; Thrasher, December 1998)

Ricky Oyola ad for Kastel (from the May 1998 issue of Slap); I don't think Ricky Oyola ever was anything like a vegetarian, but the shoes in this ad are vegan (100% synthetic upper). It says "all synthetic materials". The shoe seems to be called "Ricky Oyola V.2".

Scott Bourne (from Slap, May 1998) ... Scott Bourne seems to have been (or is?) a dietary vegan (?). In this photo he's wearing Vans (quite probably leather; I don't think Vans had vegan shoes that looked like this at the time or ever). Also: this is an ad for a leather Vans shoe. The ad was also in Thrasher (May 1998).

Scott Bourne, Consolidated ad (Thrasher, March 1998)

Scott Bourne, Spitfire ad (Thrasher, March 1998)

Scott Bourne (Thrasher, April 1998)

Scott Bourne, Thunder ad (Slap, August 1998)

Steve Olson's vegan signature model on Kastel (ad in Transworld, December 1998)

Jamie Thomas cover, Transworld cover, October 1998 (issue 150)

(I'm assuming that Jamie Thomas was vegan then.)

There was (unless I'm mistaken) another colourway (apart from blue canvas and the two non-vegan ones: balck and white) of the Emerica Jamie Thomas "I'm gonna skate barefoot until you guys make a canvas shoe" shoe: a brownish colour (and unless I'm mistaken, this too was a canvas shoe, i.e. vegan). Tim O'Connor is here wearing it in an Element ad from 1998 (from a German skateboard magazine).

A then (dietary?) vegan Karl Watson in a Mad Circle ad (Thrasher, March 1998)

Karl Watson was (a dietary?) vegan at the time (Thrasher, September 1998).

A probably (?) vegetarian Brian Sumner kickflipping to BSTS to fakie (Thrasher, December 1998)

Was Dave Mayhew vegetarian in 1998? (Tell me! My guess would be "no".)

Dave Mayhew, Krux ad (Thrasher, March 1998)

Dave Mayhew (Thrasher, October 1998)

Dave Mayhew (Thrasher, October 1998)

Dave Mayhew (Thrasher, December 1998)

This is were Diego Bucchieri got his nickname "The Butcher" from, maybe. Diego Bucchieri had a brief stint as a vegetarian from around 1999 to 2001, maybe. So, this interview seems to be from before he was vegetarian (Thrasher, November 1998).

In 2001, there was a mention in Transworld of Jake Rupp being vegan (see below). in the November 1998 issue of Thrasher there is a Jake Rupp interview (by Mike O'Meally). From the interview: "[...] [Mike O'Meally:] Do you have any other hobbies now besides skateboarding?

[Jake Rupp:] Crayfishing. What you do is you get this net, [...] [he goes on to explain the technique]. [...]

[Mike O'Meally:] Can you eat crayfish?

[Jake Rupp:] Yeah. They're really good. I don't eat 'em anymore, but I used to.

[Mike O'Meally:] So what do you do once you catch them if you don't eat them? Let them go?

[Jake Rupp:] I just check 'em out. Then put 'em back. Check out their body structure. One time we caught a crayfish that was nine inches long in my pond. [...]" (Thrasher, November 1998)

Three-page interview in Thrasher (November 1998) with a then 19-year-old (and vegetarian/vegan?) Jake Rupp

Some skate videos (1998):

• The Thrasher video "Hillbilly Roadkill" (1998) includes Scott Bourne (vegetarian, possibly dietary vegan), Matt Field (vegetarian?), and Matt Rodriguez (vegetarian).
• The Duffs video "Wonder Years" (1998) includes Chris Lambert (already vegetarian?), Karl Watson (apparently, a dietary vegan at the time), and Jake Stewart (vegetarian/vegan at the time?).
• Karl Watson had a part in the Mad Circle video "5ive Flavors" (1998).

Karl Watson in "5ive Flavors" (Mad Cirlce, 1998)

1999

In response to a "Got Milk?" ad with Tony Hawk promoting dairy (see 2000), photographer Glen E. Friedman - who is vegan and and who shot many iconic skate photos (including of Tony Hawk in the 1980s) and many iconic record covers too (including the Beastie Boys' "Check Your Head" cover) - wrote a heartfelt letter to Tony Hawk. The letter and the ensuing exchange between Tony and Glen was mockingly published in Big Brother magazine (surely without Glen's permission), under the headline "Got Militant Vegan Attitude?". Even though Big Brother was a magazine dedicated to being a bit insane and as offensive as possible and shouldn't be taken to serious (maybe), the use of the word "militant" - which is often used in the context of armed militias/guerrillas - is overdoing it a bit in the case of someone trying to make a point in a sort of polite letter ... but calling vegans who talk about veganism "militant" is still frequently done to this day, even by people who do not otherwise attempt to be as "politically incorrect" as possible.   

Glen E. Friedman's letter in Big Brother (January 1999)

Grind King ad  - is this an anti-hunting statement? (skater: Colin Commito; Thrasher, February 1999). In the December 1998 issue of Thrasher there is a similar Grind King ad saying "They have the right to use the streets" (showing members of the Ku Klux Klan) and "He doesn't" (showing a skater, Gary Smith).

Jeremy Wray ad for his accidentally vegan signature shoe on Adio (Thrasher, March 1999)

 ... Jeremy Wray was never vegetarian as far as I know. 

Ed Templeton with the Emerica "Templeton 1" shoe in a CCS ad (Thrasher, January 1999)

Ed Templeton, Thunder ad (Thrasher, April 1999)

Ed Templeton ad for (Dan Drehobl's?) Freedumb Clothing (Thrasher, May 1999)

 

Ed Templeton, "Templeton 1" ad (Emerica)

Ed Templeton, Münster, Germany, July 1999

Ed Templeton with Arto Saari (Thrasher, October 1999)

Arto Saari wearing the "Ed Templeton 1" in an Emerica ad (detail; Big Brother, March 1999)

Ed Templeton, CCS mailorder ad (Thrasher, October 1999) 

Ed Templeton wearing the Emerica "Templeton 1" shoe in a Thunder ad (Thrasher, December 1999)

Ed Templeton on the back cover of the video "The Four Corners Tour" (which came out at the end of 1999, October or later), by Overboard Enterprises. 

Already vegetarian? Dave Mayhew ad for A-Team (Thrasher, June 1999)

Diego Bucchieri supposedly became a vegetarian (briefly) in 1999. However, here in Thrasher's "Firing line" with Diego Bucchieri it says: "Favorite Food: Asado (meat), i.e. brains" (Thrasher, February 1999). So, this was early 1999 (or even late 1998) when they asked him these questions.

Diego Bucchieri, Reef ad (leather shoes; Thrasher, February 1999)

d

A then already vegetarian (?) Diego Bucchieri "The Butcher", Think ad (Thrasher, June 1999)

Diego Bucchieri (FS 360 ollie; Thrasher, August 1999)

Diego Bucchieri (Thrasher, September 1999)

Diego Bucchieri at a contest in Germany (Thrasher, October 1999)

Diego Bucchieri, Think ad (Thrasher, November 1999)

Diego Bucchieri, video game ad (Thrasher, November 1999)

Mike Vallely's semi-iconic (or fully iconic?) and accidentally (?) vegan signature shoe came out when Mike just converted back from a leather-wearing lacto-ovo-vegetarian to meat eater.

Etnies ad for the "Vallely 1" (not the official name; Thrasher, January 1999) 

Mike Vallely ad for his (vegan) Etnies pro shoe (Thrasher, February 1999)

A by then possibly already meat eating Mike Vallely in a Black Label ad (Thrasher, May 1999)

In a 2009 interview, Mike Vallely says: "I've been eating meat since 1999. I would say I have a pretty well balanced diet at this point in my life and that although I eat animal products I'm still a very conscientious eater, maybe even more so then when I was a vegetarian. I was a vegetarian since 1988 and a vegan for several years but those dietary choices were more like religious subscriptions than dietary or health decisions. When the hold of the cult of vegetarianism got old for me my diet changed and I think and feel in many ways it's personally for the better. The vegetarian diet never actually agreed with me physically so it was a very hard thing to maintain for nearly 11 years." [2, 4]

Jason Rothmeyer is also said to have reported that Mike Vallely started to eat meat again "while on the last day of a Black Label tour in 1999" [96].

Small comment: If you feel the same way and think a vegan diet doesn't agree with you in terms of health, please know that you do not have to give up veganism. There are several experienced longtime vegan dietitians who can tweak a vegan diet to suit you. VeganHealth.org (by Jack Norris, RD) is probably the most complete source of vegan nutrition info. Animal products do not contain "magical" nutrients - it seems all essential nutrients can be obtained from non-animal sources, luckily. 

And I thought (then) Mike Vallely was still vegan - his very popular shoe on Etnies was vegan.

Etnies, Mike Vallely signature shoe (vegan) while Mike Vallely himself was a "meat eater" again.

 

Etnies, Mike Vallely's vegan signature shoe ("Vallely 1"; Thrasher, August 1999)

Again: Etnies, Mike Vallely signature shoe, the "Vallely 1" (vegan) - this ad is from March 1999 issue of Big Brother, but surely it appeared in many other magazines worldwide. This shoe was very popular and quite popular too among vegans in the hardcore (punk music) scene. 

... (There's also an ad for the Etnies "Vallely 1" in Big Brother, March 1999)

An ad promoting vegetarianism by PCRM (Physicians' Committee for Responsible Medicine) with Ed Templeton and Jamie Thomas - both vegan at the time. There was a note in Transworld about this ad (see 2000).

Jamie Thomas then had several all vegan models on Adio. Adio was Chris Miller's (?) company, but it was owned by the K2 Corporation (the ski and rollerblade company).

Geoff Rowley (then a dietary vegan or near-vegan; Big Brother, March 1999)

Geoff Rowley, "temporary vert skater" (Thrasher, April 1999)

An Airwalk ad (two-page) with Geoff Rowley as late as April 1999! (Thrasher, April 1999)

Geoff Rowley, vegan at the time ... This picture must be from early 1999 (or even from 1998), probably before his first Vans pro model shoe (which was vegan) came out (also in 1999) ... probably somewhere in Europe (maybe Münster or Utrecht)

A then vegan (or near-vegan) Geoff Rowley on the cover of Thrasher, February 1999 

A then vegan Geoff Rowley (Thrasher, August 1999)

Geoff Rowley skating the Hammerhead at University of California, Irvine (Thrasher, August 1999)

Geoff Rowley skating the Hammerhead somewhere (Thrasher, August 1999)

Geoff Rowley in a CCS ad that lists all of his sponsors at the time (Thrasher, August 1999)

Transworld (on Geoff Rowley's first shoe on Vans): 

 “Geoff leads a vegan lifestyle and likes hiking in order to see wild animals in their own environment. As a result, Geoff’s signature shoe, which will be available in Spring 2000, will be comprised of all synthetic materials.“ [20]

Geoff Rowley in Transworld: 

 “My bail was set for 1,400 dollars, and I had real problems contacting anyone. All in all, I was held for about 36 hours with no food (I’m a vegan) or water (the sink had been pissed in). After 24 hours I was given a change of clothes. I had to walk up to the officer completely naked and hand him all my old clothes before I was given new ones. Meanwhile, everyone sat and watched.” [21]

A Transworld article dated 19 July 1999, about the release of Geoff Rowley's first Vans signature pro shoe, states: "Twenty-three year old Geoff Rowley is known worldwide for his technical mastery of street skating. Born in Liverpool, England and currently residing in Huntington Beach, California, Geoff enjoys listening to bands like Fugazi and The Jam. Geoff leads a vegan lifestyle and likes hiking in order to see wild animals in their own environment. As a result, Geoff’s signature shoe, which will be available in Spring 2000, will be comprised of all synthetic materials." [49]

 Geoff Rowley, Flip ad (Thrasher, September 1999)

Geoff Rowley, double-page Volcom ad (Thrasher, September 1999)

Geoff Rowley, Fury ad (Thrasher, September 1999)

Geoff Rowley, six-page interview (Thrasher, September 1999). From the interview: "[...] What kind of tea do you drink? [Geoff:] Earl Grey. I drink lots of tea; I love tea. [...]" (There's nothing about veganism in the interview.)

Toy Machine, Ed Templeton

Anti Hero, 

Julien Stranger

Slap Jamie Thomas cover, May 1999 ... I think, Jamie Thomas was vegan at this time.

A then vegan Jamie Thomas on the cover of Thrasher, August 1999

Jamie Thomas on the cover of Skateboarder, September 1999

Jamie Thomas (then vegan) on the cover of 411 Video Magazine, number 35 (July/August 1999)

Jamie Thomas (with Jim Greco; Thrasher, January 1999)

Jamie Thomas (sequence; Thrasher, March 1999)

Jamie Thomas, almost got skater of the year 1999. He was first runner up after Andrew Reynolds (Thrasher, April 1999)

Jamie Thomas, double-page ad for his inofficial signature shoe (vegan) on Adio, and his second shoe on Adio, called "Five-O" (Thrasher, April 1999)

Jamie Thomas, iconic Zero ad (Thrasher, April 1999)

Jamie Thomas, double-page Adio ad for his vegan pro shoe "Jamie Thomas V.2": "Synthetic leather suede upper" (Thrasher, June 1999)

A then vegan Jamie Thomas on the front (second from left, with the Zero skull longsleeve) and back cover of "Misled Youth" (the second Zero video)

Jamie Thomas at the Misled Youth premiere (Thrasher, June 1999)

Jamie Thomas, Zero ad, probably 1999

A five-page interview in Thrasher with the then vegan and über-popular Jamie Thomas (Thrasher, August 1999)

Jamie Thomas skating the Hammerhead deck (classic Christian Hosoi board; Thrasher, August 1999)

Full interview:

Jamie Thomas, Zero ad (Thrasher, August 1999)

Although this is from the February 2003 issue of Slap (and in 2003, Jamie Thomas had gone back to "munching of animals", I think), the photo is from 1999 - looks like around the same time as the "Misled Youth" cover (see above) - and in 1999 JT was vegan. Oh, and the cut off face on the right is a (then) vegan Geoff Rowley in a Volcom ad on the next page.

Jamie Thomas (Thrasher, September 1999)

Zero ad with a then vegan Jamie Thomas (second from left; Thrasher, October 1999)

Jamie Thomas, 1999

Jamie Thomas, probably 1999

The vegetarian Steve Olson (again, the younger Steve Olson who used to skate for Shorty's and, before that, Foundation) on the contents pages in Big Brother (March 1999). This seems to be during his Shorty's days as he's wearing a "Fulfill the dream" T-shirt. I can't identify the shoes he's wearing on this kickflip sequence but maybe his own (vegan) signature model on Kastel.

Steve Olson on the cover of Transworld (April 1999), wearing his vegan Kastel pro shoe (see above, under 1998). This photo was shot by Chris Ortiz during a Kastel tour in Hawaii (112). 

Steve Olson, Shorty's ad (Thrasher, July 1999)

Moses Itkonen with his signature frontside noseslide on the cover of the Transworld photo issue

(May 1999)

(A then vegan) Moses Itkonen on the cover of Concrete Powder (free Canadian magazine), Spring 1999 edition, doing a noseslide in Vancouver [102]

There is a short interview with Scott Bourne (who was a pro for Consolidated at the time) in Transworld (August 1999) but it does not mention vegetarianism [53]. 

Scott Bourne ad for Thunder (Thrasher, March 1999)

Scott Bourne (both of these pictures from Slap, March 1999)

Scott Bourne wearing non-vegan Vans, Consolidated ad (Thrasher, August 1999)

Scott Bourne in Rochester, New York (Thrasher, October 1999)

A vegetarian (I think) Rick McCrank on the back cover of 411's "Brazilian Vacation" (1999)

Rick McCrank, Thunder ad (Thrasher, February 1999)

Rick McCrank, "Firing line" in Thrasher (March 1999)

Rick McCrank (first place Slam City Jam) Thunder ad (Thrasher, August 1999)

Rick McCrank, the only vegetarian in the village? The only vegetarian ever on Girl? (apart from Sean Sheffey around 1994, and maybe Jereme Rogers [~2008], and maybe Brian Anderson) ... perfect hardflip and switch (Thrasher, September 1999)

Rick McCrank at a contest in Germany - he placed 2nd (Thrasher, October 1999) .. BS 180 nosegrind

Rick McCrank, Royal ad (Thrasher, October 1999) .. FS 180 nosegrind

Rick McCrank, Girl ad (Thrasher, November 1999)

The vegetarian (and leather-wearing and non-vegan) Rick McCrank here in an éS ad for a vegan shoe: the éS "Eperon" (Slap, June 1999).

(The non-vegetarian) Tom Penny in an éS ad for a vegan shoe: the éS "Quattro" (Slap, March 1999)

Another accidentally vegan Etnies shoe: the Etnies "Cyprus". I think, all colourways were vegan.

Etnies ad for the vegan "Cyprus" shoe (Elissa Steamer skating; Thrasher, February 1999)

Etnies "Cyprus" (Mike Santarossa skating; Thrasher, June 1999)

Etnies "Cyprus" (Thrasher, October 1999)

The Etnies "Cyprus" (Thrasher, December 1999): "Synthetic leather"

 

... (There's also an ad for the Etnies "Cyprus" in Big Brother, March 1999)

This was an iconic and (accidentally?) vegan shoe: the Circa "Muska", i.e., the "CM901", double-page ad (Chad Muska pro shoe; Thrasher, August 1999)

CSS ad for Chad Muska's vegan signature shoe "CM901" (Thrasher, November 1999)

Circa ad for Chad Muska's vegan signature shoe "CM901" (Thrasher, December 1999)

A then (probably still) vegetarian Brian Anderson (wearing a Toy Machine T-shirt and non-vegan Axion shoes) on the cover of 411's Tampa 1999" video ... Brian Andreson was Thrasher's SOTY in 1999 (see Thrasher cover in 2000).

Brian Anderson - still vegetarian? (Thrasher, March 1999)

Brian Anderson (Thrasher, June 1999)

Brian Anderson (sequence; Thrasher, August 1999)

Brian Anderson at a contest in Germany - he won (1st place; Thrasher, October 1999) .. BS 180 nosegrind

A then probably still vegetarian Brian Anderson in an ad for a non-vegan Axion shoe (Thrasher, December 1999)

Brad Staba (then vegetarian [?]), Independent ad (Thrasher, May 1999)

A then vegetarian (I think) Brad Staba (I think) on the cover of the Foundation video "Nervous breakdown" (1999) - wearing the vegan Ed Templeton shoes ("Templeton 1" by Emerica)

Foundation video "Nervous breakdown" (like the Black Flag song)

Ad in Thrasher for the Foundation video, with Brad Staba (Thrasher, October 1999, and Thrasher, November 1999)

Joey Brezinski - was he already vegetarian then? (Thrasher, August 1999)

Two accidentally vegan Osiris shoes ... left: the "Defcon" (Thrasher, December 1999), right: the "Olson Classic", refrring to Tyrone Olson (Big Brother, January 1999)

Ad for the "Defcon" shoe by Osiris (Kanten Russell skating; Thrasher, December 1999)

An accidentally vegan shoe by DC: the "Substance": "Synthetic suede upper for abrasion resistance and durability" (Thrasher, left: August 1999; right: September 1999)

Thrasher "Hall of Meat" video ad (with several vegetarians in the video; Thrasher, August 1999 and September 1999)

(A vegetarian?) Brian Sumner (Big Brother, March 1999)

(A vegetarian?) Brian Sumner, Birdhouse ad (Thrasher, June 1999)

Brian Sumner, TSA Clothing ad (Thrasher, August 1999)

From a Brian Sumner interview in Thrasher (September 1999): "[...] What are your favorite things to cook for yourself? [Brian Sumner:] I cook beans and toast. [...]"

Brian Sumner, Independent ad (Thrasher, November 1999)

Brian Sumner skating the Hammerhead deck (Thrasher, August 1999)

Brian Sumner in an Adio ad for a non-vegan shoe (Thrasher, August 1999)

411 video magazine "best of, volume 6": on the cover a then vegan Geoff Rowley, on the back cover a then maybe still vegetarian Brian Anderson (top right, doing a backside feeble to boardslide), a then vegan Jamie Thomas (bottom left, with the yellow T-shirt, doing a frontside lipslide), and a vegetarian Steve Olson (bottom middle, doing a kickflip noseslide maybe) ... this video also has footage of a then vegan Moses Itkonen on the DC European super tour.

Matt Rodriguez (vegetarian) in an I Path ad with Matt Pailes and Matt Field (Thrasher, January 1999)

 

I Path ad featuring a vegetarian Matt Rodriguez but all three shoes pictured were leather, I think (Thrasher, May 1999) ... Side note: Matt Rodriguez designed the "Cats" shoe [103] (some colourways were vegan, i.e., hemp).

I Path ad with Matt Pailes (Thrasher, June 1999) ... Was (is) Matt Pailes a vegetarian?

I Path ad featuring a vegan colourway of the "Cricket" shoe, made of hemp, Matt Field skating (Thrasher, October 1999) ... Matt Field previously rode for Sheep (see 1997) and he was into raw foods (around 2003/2004) but I don't know if he was ever a vegetarian. I know, he did wear leather.

I Path ad with (the vegetarian) Matt Rodriguez (Thrasher, November 1999). The shoe shown is a vegan colourway (made of hemp) of the "Cats"

Another I Path ad with Matt Field (Thrasher, December 1999)

I Path ad with Matt Pailes (Thrasher, December 1999)

Double-page Karl Watson ad for I Path (featuring a non-vegan shoe; Thrasher, September 1999)

Karl Watson (Thrasher, September 1999) 

Laban Pheidias, Subcon (deck brand?) ad (Thrasher, April 1999)

Kenny Anderson - was he already vegetarian? (Thrasher, December 1999)

Vern Laird skating in Philadelphia (Thrasher, December 1999) ... The text (by Shawn Brodsky) reads: "Vern Laird, veteran Philidelphia ripper and top-notch filmer, once told me, 'You suck at skate writing.' Vern is a very straightforward guy. He might jst be a grumpy vegan with a low blood sugar level, but he's right. [...]"

Jake Rupp (then vegan? dietary?) on the back cover of Thrasher, Krux ad (Thrasher, February 1999)

Jake Rupp (Thrasher, April 1999)

Jake Rupp on the back cover of Thrasher, Krux ad (Thrasher, April 1999)

Forrest Kirby says that he does not eat meat - in an interview in Big Brother (March 1999)

Some skate videos (1999):

• The 1999 Transworld video "The Reason" includes (among others) Laban Pheidias (vegetarian, probably vegan), Rick McCrank (vegetarian), Moses Itkonen (vegan at the time), Brad Staba (vegetarian), Karl Watson (probably dietary vegan at the time), Brian Anderson (maybe still vegetarian at the time), Chris Lambert (already vegetarian?), Ed Templeton (vegan), Jake Stewart (possibly vegan at the time), Laban Pheidias (vegetarian, probably vegan), Diego Bucchieri (possibly in his vegetarian phase), Jake Rupp (then possibly vegan), Matt Field (vegetarian?), Matt Pailes (non-vegetarian?), Forrest Kirby (vegetarian at the time?).
• The Transworld video "Feedback" (1999) includes Geoff Rowley (then vegan), Brian Sumner (vegetarian), Forrest Kirby (vegetarian?), Kenny Anderson (already vegetarian?), Matt Rodriguez (vegetarian), Moses Itkonen (then vegan), Scott Bourne (vegetarian, maybe dietary vegan), Brad Staba (then vegetarian), and Jake Rupp (then quite possibly vegan).
• The Transworld video "Transmission 7" (1999) includes (among others) Laban Pheidias (vegetarian, probably vegan), Brian Sumner (vegetarian), Forrest Kirby (vegetarian at the time?), Jake Rupp (then possibly vegan), Kenny Anderson (already vegetarian?), Matt Rodriguez (vegetarian), Diego Bucchieri (the possibly in his vegetarian phase), Karl Watson (then possibly vegan), Matt Field (vegetarian?), Scott Bourne (vegetarian, maybe dietary vegan), Josh Stewart (then possibly vegan), Charlie Thomas (vegan since 1999), Jamie Thomas (then vegan), Kris Markovich (vegetarian?), Sergei Trudnowski (then vegan), Arto Saari (then flexitarian), Brian Anderson (maybe still vegetarian at the time), Mike Vallely (maybe still vegetarian or had maybe just started to eat meat again), Moses Itkonen (then vegan), and Rick McCrank (vegetarian).
• Karl Watson (probably a dietary vegan then) appears in the 1999 independent skate video "4-Cities" by S-One.
• The Zoo York video "Peep This" (1999) has a part by Forrest Kirby (vegetarian?). It also has a Bobby Puleo part (but I don't think he was already vegetarian back then) and a one-trick clip of Karl Watson (who seems to have been vegan, at least dietary vegan, at the time).

Still from Zoo York "Peep This" video, Karl Watson (vegan)

Rage against the machine ad (Thrasher, December 1999). I don't think they skated but 3/4 of them (everyone except the drummer are vegetarian, and presumably they already were then.

2000

Karl Watson was (a dietary?) vegan then, Thunder ad (Thrasher, February 2000)

Karl Watson, I Path ad (Thrasher, April 2000). The shoe pictured (top right) was a vegan colourway, if I remember correctly.

Karl Watson in an FTC ad (Thrasher, July 2000)

The then über-famous Chad Muska's quite famous Circa signature shoe (the "CM901", Thrasher, January 2000; also see 1999), accidentally vegan (?). "100% synthetic upper for lightweight function" . Circa was in a good place at this point in time to put it mildly. Note that the follow-up Chad Musk pro sho on Circa (the "CM701") was NOT vegan (it had leather; see an ad in Thrasher, February 2000 and especially March 2000).

The Muska "CM901" pro shoe, apparently vegan too in this colourway (Thrasher, May 2000)

Ad for the vegan Globe shoe called "Select", colourway "Midnight/Gray with full synthetic upper [...] Full synthetic styles also available in Broadcast and Protocol" (The skater in the ad is Billy Rohan - I don't think he was vegetarian)

A meat eating Mike Vallely and his über-successful signature shoe on Etnies (the "Vallely 1", not the official name - Etnies ad, Thrasher, January 2000)

Mike Vallely (non-veg) ad for Black Label (Thrasher, January 2000)

Mike Vallely (non-veg) ad for Etnies (Thrasher, March 2000)

A meat eating Mike Vallely in an Oakley (sunglasses) ad and a Speedmetal (bearings) ad (Thrasher, August 2000)

 

There is a note in Transworld (January 2000) about the PCRM (Physicians Committee for Responsible Medicine) ad (see 1999) of Jamie Thomas and Ed Templeton promoting a vegetarian diet. The note in Transworld says: 

"Jamie Thomas and Ed Templeton recently appeared in a print ad for the Physicians Committee for Responsible Medicine. The ad which appeared in the animal rights magazine PETA, promotes the vegetarian lifestyle in which they lead.
In the ad they state “Street skating tests your body’s physical limits. That’s why we protect our bodies, both outside and inside. Food can be powerful medicine. The more vegetarian meals you eat, the longer your body will stick around and the better you’ll perform. So why play games with your health? Live longer! Live better! Make it vegetarian.”
For more information, write to:
Physicians Committee for Responsible Medicine
5100 Wisconsin Ave., Suite 404
Washington, DC 20016" [52]

"Firing Line" with Ed Templeton (Thrasher, June 2000): "Last Hot Dog: 1989"

Ed Templeton and Chad Fernandez (non-veg) doing doubles (sequence; the vert skater is Lincoln Ueda [non-veg]; Thrasher, January 2000)

Ed Templeton (vegan) and a then vegan Geoff Rowley in a CCS mailorder ad (Thrasher, March 2000)

Ed Templeton, Ricta ad (Thrasher, June 2000)

Ed Templeton won best trick (50-50 grind transfer to feeble grind) at Slam City Jam, Vancouver, year 2000 (Thrasher, August 2000)

A then vegetarian Diego Bucchieri (Thrasher, January 2000)

A then vegetarian Diego Bucchieri, Independent ad (Thrasher, January 2000)

A then vegetarian Diego Bucchieri, Independent ad (from the Trash section in Thrasher, February 2000)

A then vegetarian Diego Bucchieri (Thrasher, May 2000)

A then vegetarian Diego Bucchieri, Reef ad for a leather shoe (Thrasher, June 2000)

A then vegetarian Diego Bucchieri, Think ad (Thrasher, August 2000)

Jake Rupp, I Path ad, rumoured (see 2001) to have been vegan (at the time? Thrasher, January 2000) ... The black shoes pictured were not vegan (but there might have been vegan colourways of this shoe.

Jake Rupp (Thrasher, March 2000)

Jake Stewart was vegan at some point, possibly around this time (Thrasher, February 2000)

A then possibly still vegetarian Brian Anderson (FSTS to fakie) and a then vegan Geoff Rowley wearing canvas Vans (BS 180 nosegrind; Thrasher, January 2000)

A then meat-free Brad Staba, FTC skate shop ad (Thrasher, January 2000)

A vegetarian Rick McCrank, Royal (trucks) ad (Thrasher, February 2000)

Rick McCrank, Royal ad (Thrasher, June 2000)

A vegetarian Rick McCrank and a vegan Geoff Rowley (Thrasher, January 2000)

Double-page Geoff Rowley ad for Volcom (Thrasher, August 2000)

Ricta and Flip ads with the then vegan Geoff Rowley (Thrasher, May 2000)

Geoff Rowley ad for his first signature shoe on Vans which was vegan and very popular (Thrasher, July 2000)

Geoff Rowley, contests pages in Thrasher (July 2000)

From Transworld ... "The Complete and Uncut Geoff Rowley Interview" by Ed Templeton:

“Do you eat at McDonald’s?

No. I haven’t eaten at McDonald’s since I was twelve.

Tell me about your eating habits. I mean I know you’re a vegan …

Well, I’ve been a vegetarian since my thirteenth birthday, so ten years.

What started it?

My friend Martin gave me all these really exaggerated leaflets, probably about McDonald’s meat processing, and how they kill the chickens, and slaughterhouses. So I stopped eating meat, and since then it’s been a gradual road to being a vegan. Probably from hanging out with you, too, I suppose. It wasn’t particularly about animals, because I’d already been a vegetarian, but the rest of it -the dairy products - was just a progression for my health. I don’t like to buy animal products, but I’m not 100-percent strict. I don’t base my whole life around it. I’m not your vegan police who’s gonna throw it in your face.” [18]

Vans ad of the original (vegan) Geoff Rowley pro model ("Rowley classics", "Rowley 1", or "66/99") with Bastien Salabanzi (I'm assuming that Bastien Salabanzi was never vegetarian; from Slap, December 2000).

Rowley Vans ad and Rowley in Japan (both from Thrasher, June 2000)

      

A sort of unusual (and food-related - with the food not visible) Volcom ad (Big Brother, October 2000) with the then vegan Geoff Rowley (and Pancho Moler and Jaya Bonderov - I'm assuming these two were never vegetarian, although Jaya's parents were hippies [see interview in Thrasher, February 1994].)

Brian Sumner (vegetarian?) rode for Birdhouse (Thrasher, February 2000)

Brian Sumner ad for Volcom with what looks like Geoff Rowley holding a Union Jack in the back (Thrasher, May 2000)

Brian Anderson, Thrasher's SOTY for 1999, on the cover of the April 2000 issue ... He probably still was a vegetarian when he became SOTY and when this picture was taken and possibly even when this issue came out (I'm guessing). This issue has a Brian Anderson interview but there is not mention of dietary preferences, food, or vegetarianism.

Brian Anderson, Ricta ad (Thrasher, April 2000)

Brian Anderson ad for Axion (Thrasher, May 2000). Pictured is Brian Anderson's pro shoe which was not vegan (i.e., made of leather).

Brian Anderson, Fourstar ad (Thrasher, June 2000)

Brian Anderson - not vegetarian anymore? (Thrasher; July 2000)

 

I once read that all Savier shoes were synthetic. I don't think this is true. I'm actually almost 100% sure this is not true. 

Savier ad, Brian Anderson (then possibly still a vegetarian) - this ad appeared, for example, in the Slap December 2000 issue (also in Thrasher, December 2000, and many other magazines)

(A then vegan and bodybuilding) Moses Itkonen on the cover of SBC (Canadian magazine), January 2000, doing bluntslide in Vancouver [102]

Moses Itkonen in Vancouver doing the switchstance backside tailslide to fakie (Thrasher, January 2000)

A then vegan Moses Itkonen as part of the DC team (Thrasher, May 2000) 

From a Moses Itkonen interview in Transworld: 

“If you ever get the chance to spend any amount of time talking with Vancouver, British Columbia’s Moses Itkonen about who he is, you’ll quickly discover his formula for identifying himself: He is what he eats.

Moses is a vegan, which means he’s decided not to consume any animals, or wear them out at night, or go into business with them. In a society where animals and their many tasty parts have been blended, sprinkled, chopped, tossed, and beaten into just about everything edible, being a vegan isn’t like being a liberal, or a Scorpio, or a notary public, it’s infinitely more difficult. It requires constant label reading, interrogating waitresses, and feeling like a jerk as you ask the host of a dinner party if they used any refined sugar in the apple pie.

Being a vegan at home is rough, being a vegan on the road is a whole other story. Once you’re 30 miles from either coast or a major metropolitan city, the statement, “I’m a vegan,” often draws the response, “Welcome to our country.” Finding animal-free products in the Midwest is like finding a particular needle in a 50-foot-tall stack of needles. So with all the traveling involved in being a top professional skateboarder, Moses’ complicated eating situation becomes exponentially more complicated. But he’s not complaining.

He makes the occasional slip in his vegandom, but only to save the time and patience of those he’s sharing the uncomfortable seat of some tour van with [What he's referring to here is I think that Moses said he eats things like bread on tour without asking for every little potential ingredient, in restaurants for example]. In his decade of skate-related travel, he’s learned that not only are we a product of our decisions, a sum total of our actions, what we pretend to be, and what we eat. We are also only human, and to err is the ultimate expression of humanity.” [19]

“So, in the place of a formal religion, what has your belief system become?

I believe in action and reaction - that the things you do will come back to you one day. If you try to be positive, positive things will come to you; if you’re negative, negative things will come. If you live a really fast life, then your life will be over fast. If you consume a whole bunch of crap, you’ll start looking like crap. If you eat a lot of foods that take a long time to digest in your body, you’re gonna be slow. If you’re gonna go vandalize everything, your car’s gonna get smashed some day. You’re not going to be able to do anything about it.” [19]

“How does vegetarianism fit into the picture?

I started out being really into animal rights, not killing or mistreating animals, and I feel strongly about that now, but there’s way more that I’ve learned through personal experiences that keep me into it. I’ve been a vegetarian for ten years now, nine years a vegan. I’ve found that what I consume comes out in a whole bunch of different ways. If you eat a bunch of meat, it’s gonna take a long time to digest, and you’re going to end up with all these problems. I’ve noticed that when people eat a lot of meat and fat they sleep longer, they’re negative, they’re unmotivated, and they don’t have energy. When an animal’s killed it has a lot of adrenaline running through its body, and I honestly believe that comes back in people who consume a lot of meat - they get really aggressive. When you go to Japan you notice that people eat less big, fleshy animals; they eat seafood and rice, and they’re just not as aggressive, or big, or angry.

When you were eating meat did it ever make you do something crazy and aggressive?

Like what?

Like, did you ever eat a four-pound steak and go rob a bank?

Moses laughs  Um, I don’t think so …

Colin McKay: He got fired from Dairy Queen for stealing hamburgers. Colin laughs

Just before I became a vegetarian, I had a job at Dairy Queen for six months, and I got fired for stealing hamburgers. Colin laughs again. I guess the quest for the meat made me break the law. They were gonna throw the burgers out anyway, so I didn’t see any harm in throwing a couple extra patties in my bag. Colin laughs even harder.

You make a living on the road, going town to town, crappy restaurant to crappy restaurant; does that make it hard to be a vegan?

I have to make small exceptions, like I know the white bread they serve me in restaurants might have some kind of animal products, a small amount of processed lard. I can’t go around asking every waiter to show me the ingredients in everything I eat, and I can’t inconvenience the team or whoever I’m traveling with to search the town for a proper place for me to eat, it could really get in the way of my job and my life. I don’t want being a vegan to be my life, it’s just the way I eat. At home I can pull it off, but on the road I’m sure I consume a certain amount of animal products. I’m not really militant about it, because being a vegan it will eventually affect my life in a negative way.

At what point did you realize how seriously your eating affected who you are and how you act?

These are things I’ve been learning more recently. I’ve slowed down eating refined sugar, and it’s helped me feel a lot better after skating. I’m not sore, my joints don’t ache. Sugar has a lot to do with arthritis, it’s a pretty powerful drug. Try not eating it for a week - you’ll realize how much you crave it. And you’ll probably start feeling better after a week. I sure did. I was smoking pretty heavy, and that made me feel pretty negative. I’ve got a bit of a temper, and smoking made my fuse really short. I’ve blown up a few times, and it’s gotten me in trouble. I grew up finding myself in situations where I was getting punched by grown men. I was just a little kid, and security guards would give me cheap shots. When you’ve gotten pushed long enough, you want to push back. If someone treats me with disrespect or violence, I’m gonna react violently. I’ve realized that being healthier and quitting smoking makes that fuse a little longer, so hopefully I won’t blow up so easily and hurt myself, or cause myself legal problems. Shit happens, you just need to be able to look back on things and learn from the past, and try not to make the same mistakes again.” [19]

There must have been a lot more anti-animal graphics by Birdhouse.

Tony Hawk promoting the "got milk?" pro-dairy campaign. Glen E. Friedman sent him a truly idealistic letter (that was much too long ... see 1999) urging him to withdraw his support for such a cruel industry. Tony Hawk, of course, didn't care. Tony Hawk is wearing Jamie Thomas' vegan signature shoe (on Adio) in the ad.

 

Bob Burnquist, often rumoured to have been vegetarian but he was more of a flexitarian (?). Like Hawk, heo supported the "got milk?" campaign.

Flip, Arto Saari ... Arto Saari was eating a somehow semi-vegan diet at some point, probably around this time, probably under some heavy influence of Ed Templeton and maybe Geoff Rowley. Isn't Rowley something like the co-owner of Flip? (This ad was in Thrasher, March 2000, for example.)

 

Arto Saari was never (as far as I know) a complete vegetarian, but at the time (around 2000) he was under some heavy influence of Ed Templeton (I'm assuming) as well as Geoff Rowley and Jamie Thomas (who both were vegan at the time but now eat meat). So, Arto was what now could be called mostly plant-based.

A then at least plant-based-influenced Arto Saari on the cover of Thrasher, July 2000

A Transworld check out of Chris Jones (written by Ken Lewis) states: "His favorite food is vegan chorizo from Pokez." [50]

An article from Transworld dated 14 August 2000, about the skate shoe company Vita, states: "Back in 1998, Vita began with a vision shared by head honcho Mark Oblow, pro skateboarder Natas Kaupas, and private investor Lance Theis [...]. [...] one version of the Dill shoe is made of vegan-friendly synthetic materials." [51]

Osiris ad (with a quite certainly non-vegetarian Chad Knight) of an "accidentally" vegan shoe, the "Otech" (Thrasher, January 2000)

The original (and always vegan at the time) Dave Mayhew pro shoe on Osiris called "D3" (Thrasher, March 2000) ... Dave Mayhew was not vegan back then but he became vegan later (in 2008 it seems).

Accidentally vegan Osiris shoe "Digginz" (with Josh Kasper skating; Thrasher, April 2000)

Another one: the "Chillz" (Jerry Hsu skating; Thrasher, May 2000)

Osiris "Centron" (Thrasher, July 2000)

d

Another ad for the Osiris "Centron" (Thrasher, December 2000). Osiris had many (almost only) 100% synthetic shoes at the time.

    

Two other accidentally vegan Osiris shoes from 2000 ... left: the "Cassius" (Josh Kasper pro model), right: the "Graff"

Osiris "Cassius" (Thrasher, July 2000)

Scott Bourne wearing what look like non-vegan Vans, Sessions ad (Thrasher, July 2000)

The mysterious (and vegetarian?) Scott Bourne in a Sessions ad (Thrasher, August 2000)

ds

Scott Bourne, Sessions (apparel) ad (from Slap December 2000). I can't identify the shoes in this photo.

A then vegan Jamie Thomas in Thrasher (January 2000)

Jamie Thomas, Zero ad (Thrasher, July 2000)

Jamie Thomas, four-page ad for his vegan signature Circa pro shoe "JT301", his first signature shoe on Circa - all colourways were vegan (Thrasher, August 2000)

Jamie Thomas, Circa ad, must be from 2000

Jamie Thomas, Transworld cover, September 2000 ... I think, Jamie Thomas was vegan at that time, skating his own vegan Circa pro shoe.

Another angle! (photo by Dave Swift):

A vegetarian Matt Rodriguez, I Path ad (Thrasher, August 2000)

Kenny Anderson (was he already vegetarian at this point?) on the cover of 411 issue 40 (May/June 2000)

The skater called "Jub" (second from left) was probably vegan in this ad (later he gave it up). Black Label ad (Thrasher, December 2000)

Dave Mayhew, before he became vegan, A-Team ad (Thrasher, February 2000)

A Consolidated graphic with a hand crushing a baby chick (the yellow board; Thrasher, February 2000)

Vans mad a shoe and just to annoy the handful of vegans (?) wrote that it's 98% synthetic. If they (or any other skate shoe company) could live up to such a percentage now (making 98% of their shoes synthetic) a lot would have been achieved. But maybe it will take another 100 years.

Another accidentally vegan shoe by Osiris: the "T-Sport" (was the T for Tyrone Olson; Thrasher, February 2000)

A vegan shoe (colourway) by Axion? "Synthetic Nubuk and ventilated mesh upper". The shoe was called "Aries" (not a Guy Mariano signature shoe, I think; Thrasher, January 2000) ... The "Aries" was also available in non-vegan colourways, I think (see for example the ad in Thrasher May 1999 and June 1999) 

Another apparently and accidentally vegan shoe (or rather vegan colourway - I think, there were non-vegan colourways; there's a suede-looking one in Thrasher, October 1999) by Axion, the "Victory" (Caine Gayle skating): "multi layered, synthetic nubuk upper" (Thrasher, April 2000)

A vegan Reef shoe? The "Eclipse" (the grey one at the bottom): "Synthetic nubuck and mesh uppers" - the white shoe in at the top is not vegan (Thrasher, August 2000)

If I remember correctly, the Etnies "Cyprus" shoe was vegan in all its colourways. The ad does not mention the material (Brian Patch skating; Thrasher, May 2000)

An interview by Transworld with Ryan Gallant, from December 2000, mentions that he is vegetarian:

"[...]

[Interviewers:] Are you more of a vegetarian because of health concerns or because you feel bad for stopping a beating heart?

[Ryan Gallant:] No, I just stopped [eating meat] when I was younger. I was pretty young when I became a vegetarian. I just didn't really like the taste of meat too much-the thought of sticking a fork in the side of an animal, I think that's what I thought of. I think if anything I'd be way healthier if I ate meat.

[...]" [77]

Some skate videos (2000):

• The Supernaut video "Infinite Momentum" (2000) includes Matt Rodriguez (vegetarian).

2001

Brad Staba was a non-flesh-eater. Savier ad

Brad Staba nosesliding in Philly (Transworld photo annual 7, 2001)

Stolen from the "Made for Skate" book ... Note that the pictured pair Savier is not vegan, I think. It says (see photo below):

"Savier Inc. was launched in 2001 based in Portland, Oregon as a wholly-owned but independent subsidiary of Nike. The agreement between Nike and Savier implied that Nike would handle production of Savier products while contributing their patented footwear technologies - especially anti-shock features such as the Zoom-Air system.

Meanwhile, the Savier brand would be developed by a team of eight employees led by Paul Fidrych, formerly at Burton Snowboards. Joining him at Savier headquarters in downtown Portland were Jeff Jewett and Rob LaVigne in marketing and Scott Roberts as production director.

The first Savier ads in magazines featured a barefooted Brad Staba with an old school skateboard hovering over his head like a halo - and no depiction of the actual Savier shoes. The rumor mill was spinning at full capacity and many skaters remained skeptical: What if Savier was just a Trojan Horse for Nike to win over skateboarders? Will the shoes even be skateable? But many critics turned believers when the first Savier shoes hit the stores.

DOING THE RIGHT THING
Highly functional, cleverly designed and durable. Savier shoes offered a legitimate alternative to established skate shoe brands with a high-quality finish and innovative features. Next to Brad Staba, the Savier team consisted of Brian Anderson, Tim O'Connor, Stefan Janoski, John Rattray and later Shaun White. Riders were given the opportunity to express their artistic talents with art installations in advertisements, most notably Brad Staba's video installations. In 2003 Savier also released Tim O'Connor's "The Story" model, which featured a short story on the soles of the shoes.

Highly-efficient designs such as an all-rubber upper section proved highly durable, Savier advanced the materials of their shoes significantly. Their synthetic skateboard shoes were produced using only water-soluble glues and solvents whole materials were entirely PVC free, including a synthetic leather called Green-Pro.

Despite doing the right thing in many aspects, Savier was discontinued on 2004: "Savier was not able to achieve its financial goals in today's challenging retail and economic environment," said the corresponding press release. Part of the team switched over to Nike SB, Nike's new skateboard shoe division. But given their high durability, Savier shoes could be seen at skate spots all over even long after the brand's demise as a reminder of one of the most ambitious projects in the history of skateboard footwear."

Near the beginning of the vegan Geoff Rowley shoes era. Rowley was vegan at the time. These shoes - the "Rowley 1" or his revamp of the "oldskool" Vans - came out in early 2000, but the ad is from 2001.

Another ad (by Vans and CCS combined) for the same shoes (Thrasher, January 2001). later known as "Geoff Rowley classics" but later, around 2010, made from leather. 

Vans, Geoff Rowley, XLT, all vegan, his second pro model shoe on Vans (as seen, for example, in Thrasher, September 2001)

Another Vans Rowley XLT ad (Thrasher, April 2001)

Another Vans Rowley XLT ad (Transworld photo annual 7, 2001) ... Side note: The Rowley XLT (the original 2001 version) was Geoff Rowley's second pro shoe on Vans. The 2020s (2023 I think) re-issue version of the "XLT" shoe is NOT vegan.

Geoff Rowley, 4-page Fury trucks ad (Thrasher, September 2001) ... same trick as the Vans ad above

The then vegan Geoff Rowley was SOTY (Thrasher's skater of the year) in 2001.

From Thrasher (March 2001 issue)

Rowley on the cover of Thrasher (April 2001 issue)

Geoff Rowley, Ricta ad (Thrasher, April 2001)

A then vegan Geoff Rowley on the cover of Thrasher (September 2001) - yes, that's Rowley

Geoff Rowley in Lyon, France (Thrasher, September 2001) 

... and somewhere in Spain (Thrasher, September 2001) 

Ed Templeton interview in Thrasher (January 2001) - no mention of vegetarianism

Emerica ad for the "Ed Templeton 2" shoe

Emerica cardboard "Templeton 2" skate shop display (2001 - could also be from 2002?)

Rusty ad, Ed Templeton (Thrasher, April 2001)

Another Rusty ad featuring Ed Templeton - wearing a "Colonel Sanders killing a chicken"-themed T-shirt. Next to the Tempster: Arto Saari and Bastien Salabanzi (Transworld photo annual 7, 2001)

Another accolade, Ed Templeton "decade of destruction" (Thrasher, April 2001)

Rusty ad with Ed Templeton (Thrasher, September 2001)

Ed Templeton skating in Toronto in 2001 (photo: Dave Swift)

A short interview with Diego Bucchieri who was a  vegetarian at the time (Thrasher, January 2001) ... The interviewer (called Schmitty) asks Diego: "Do you eat meat?"

Diego replies: "No, I haven't eaten meat for almost two years." (i.e., since around 1999)

The vegetarian Diego Bucchieri rode for Think, apparently (Thrasher, March 2001)

Diego Bucchieri in a Reef ad ... the shoe advertised is probably leather (Thrasher, March 2001)

Diego Bucchieri bluntsliding LA (Transworld photo annual 7, 2001)

A quite possibly vegetarian Brian Sumner boardsliding the body of Christ in Santa Ana, CA, USA (Transworld photo annual 7, 2001)

Three more accidentally vegan Osiris shoes: the "Grimz" (Thrasher, January 2001) and the "Graff" (middle: Thrasher, April 2001; right: Slap, August 2001)

And lest we forget, the legendary (original) Osiris Dave Mayhew "D3" shoe was vegan (Thrasher, March 2001)

An ad for the Osiris "Defcon2" shoe (pictured: navy, grey, yellow - but all colourways were vegan, I think). The ad says "Kanten Russell pro design holiday 2001" and "Synthetic nubuck side and main paneling" (Transworld photo annual 7, 2001)

A short-lived (?) skate shoe company called Aera. The ad says "Synthetic leather upper for strength and light weight" (Transworld photo annual 7, 2001). The skater is Dustin Charlton.

The then probably not yet vegan Joey Brezinski in an Arcade ad (Thrasher, April 2001)

A potentially vegetarian Forrest Kirby in an Alphanumeric ad (Transworld photo annual 7, 2001)

Scott Pommier

Scott Pommier - vegan, photographer, Canadian - reports in Transworld: “We go to a trendy little noodle place, and after ordering, but before eating, I ask about the ingredients in the pasta. The chef tells me that there are eggs in the pasta. Being that I’m vegan, I don’t eat eggs. I pay for my meal, but I hurl a roll into the street.

After everyone has eaten, I seek out another restaurant and this time I’m presented with a cheese-covered dish. After I complain, another meal is prepared for me. By now I’m so hungry I’m tempted to gnaw my own leg off, but my leg is chock full of animal ingredients. The chef assures me that the replacement meal is 100-percent free of animal ingredients, but during the course of the meal I begin to have my doubts. An hour later I begin vomiting. Is the upset stomach dairy-induced or psychosomatic? I’ll never know. Either way, I feel much better after purging. Perhaps I’ll make it a lifestyle.” [This photo of Scott Pommier, stolen from Ed Templeton, is from 2007, though.] [16]

Steve Olson on the cover of Thrasher (February 2001). Not sure what shoes he's wearing on this photo. This photo of Steve Olson switch krooked grinding in San Diego (wearing a Shorty's T-shirt) was shot by Mike Burnett.

A vegetarian Steve Olson on the cover and back cover of "Guilty", the second Shorty's (as a board company) video (2001)

A a short interview with Steve Olson (Thrasher, January 2001)

Steve Olson in a Shorty's team ad for the "Guilty" video (Thrasher, March 2001)

Transworld, March 2001, Jamie Thomas, "Last Words":
"Last time you ate meat: A long time ago. My doctor is telling me I have to start or I'm in bad shape." Side note: Next time you meet a vegan who thinks they need to start eating meat, tell them to take a B12 supplement and check out veganhealth.org - there are no magical nutrients in animal products that you cannot get from vegan sources.

 

Circa, Jamie Thomas (vegan pro model)

(Thrasher, March 2001)

Jamie Thomas ad (2001) for the "Dying to live" Zero video (which came out in 2002). It seems that Jamie Thomas was still vegan at the time (but not much longer than that).

From a short Jamie Thomas interview in Thrasher (January 2001 issue) ... There's nothing about vegetarianism in the interview.

Another the "Dying to live" Zero ad with a then quite possibly still vegan Jamie Thomas, wearing his vegan Circa pro shoes (Transworld photo annual 7, 2001).

Jamie Thomas (top right) and the other Circa guys in a report about the Circa tour in Europe (Transworld photo annual 7, 2001)

A possibly still vegan Jamie Thomas shifty ollieing in Stcokholm, Sweden (Transworld photo annual 7, 2001)

Duffs, a Moses Itkonen pro shoe - there were several colourways, and they were all vegan.

Another Duffs ad featuring Ricky Oyola skating in city traffic and the vegan Moses Itkonen pro shoe (the one on the left - next to two non-vegan shoes; Slap, August 2001) 

Epik, vegan shoes? I suspect that these were not vegan.

Epik Footwear ads (left: Laban Pheidias, Slap, August 2001; right: Thrasher, September 2001) ... Where some/all of these vegan/non-vegan? (On the Epik team: Laban, Jason Acuna aka Wee Man, and Gary Smith) 

 

A Transworld article (written by Skin) dated 7 August 2001 about a Flip tour in the south of France mentions: "We ended up getting to Bordeaux a mere nine hours late, by which time Arto, Geoff, and Fred (who had flown into Bordeaux) had already booked into a hotel. That night we ate at a restaurant that was a vegan’s nightmare called Buffalo’s, where two small flies came free with our complimentary salads. Isn’t that a bonus? Boulala considered eating one in a green bean, but managed to control himself [...]."

Another Transworld article (written by Ryan Kingman) also dated 7 August 2001, about an Element tour in Japan, states: "Mike took us out for our first Japanese dinner. Down the street from our hotel was a very nice place that served raw everything, and when I say “raw,” I mean completely uncooked, fish heads with eyeballs, and that sort of stuff. To our fickle-dieted vegans Jake Rupp and [filmer] Vern Laird (who would shortly realize a different kind of misery), this presented a problem, but to me it was heaven. I’ll eat anything, and fortunately so will most of our crew, but poor old Jake and Vern met despair in the food department."

Another Transworld article (written by Geoff Rowley) also dated 7 August 2001 - this is likely just the date these articles were posted online - about a Flip tour in Japan, ends with Rowley writing: "I want to thank Mr. Hasco for organizing the best tour I’ve ever been on, Yoshi for his help with my ever-awkward vegan diet and for his translation assistance for everyone on the team, and lastly all the Japanese skaters who attended our demos [...]."

The "Destroy Australia" tour might have been the beginning of Brian Anderson's post-vegetarian era. He seems to be grilling meat, his close friend Brad Staba (with the Toy Machine T-shirt) looking on (Thrasher, March 2001).

Brain Anderson's last vegetarian big spin kickflip? Or already a meat eater? Fourstar ad (Thrasher, March 2001)

Brain Anderson's last vegetarian haircut? Subscription card (Thrasher, March 2001)

For your convenience ... an approximate timeline of Brian Anderson's vegetarianism:

Before ~1991: ate meat (he was born in 1976)

~1991: became a vegetarian (when he was 15 years old)

~1991 to ~1998/1999/2000/2001: vegetarian, used leather

~2001 (no earlier than late 1998): started eating meat again

The skater named Jub - what was his full name? - was vegan (see 2003). Here you can see him in his Black Label "Label Kills" video part.

A meat-eating Mike Vallely's 2001 "Stand Strong" video by 411.

It seems that Peggy Oki has been vegan since around 2001. In an article in the NZ Herald from 2015, it says: "She has been vegan for around 14 years, and a vegetarian before that, explaining that when she realised what animals suffered, giving up meat was nothing." [58]

Some skate videos (2001):

• Logic video magazine issue 9 (2001) includes Kevin Long ("Spanky"; vegetarian?), Diego Bucchieri (in his vegetarian phase?), Matt Rodriguez (vegetarian), and Matt Field (vegetarian?).

2002

Emerica, Ed Templeton 2

Emerica Ed Templeton 2

Ed Templeton in southern South America: Chile and Argentina ... wearing the Templeton 2 shoes (Thrasher, March 2002)

Ed Templeton (with Erik Ellington and a sitting Heath Kirchart), from an Emerica team ad

(Thrasher, March 2002)

Ed Templeton backside feebling with the Templeton 2 (Slap, April 2002)

A then vegan skater named Jub (see 2003) wearing the Templeton 2 (Thrasher, February 2002)

The presumably vegetarian (and Rowley's fellow Liverpudlian) Brian Sumner in a Volcom ad 

(Thrasher, February 2002) 

Girl ad with (the non-vegan vegetarian) Rick McCrank (Thrasher, January 2002)

Rick McCrank in a Royal trucks ad (Thrasher, February 2002)

Rick McCrank filming Arto Saari for the éS video "Menikmati" (Thrasher, March 2002)

Duffs, Moses Itkonen (vegan pro model)

You can see Moses Itkonen wear his (vegan) Duffs signature shoe in the RDS (Red Dragon) video "RDS/SFU/2002".

Moses Itkonen, Rad Dragon video "RDS/SFU/2002" (2002)

Three photos of Moses Itkonen (who was still vegan then) from a Canadian Red Dragon (RDS) tour, taken by Scott Pommier (who is also vegan). Scott Pommier also spells out Moses' real name: Joosef Itkonen. Oh, and apparently, RDS stands for Red Dragon Society. Oh well. It looks like Moses is wearing his vegan pro shoe on Duffs (see above).

Vans, Geoff Rowley (vegan pro model)

Rowley wearing a typically English orange-on-the-inside, scruffy fake fur-lined parka - I had the same (Slap, April 2002)

Rowley (left: with Arto Saari, SOTY 2002, and Jake Phelps; right: frontside 180 in Australia)

(Thrasher, March 2002)

Vans Rowley XLT ad with not sure who (Slap, March 2002)

Vans Rowley XLT ad with Rowley himself (Thrasher, April 2002)

Short Geoff Rowley interview about feeling stressed out (Thrasher, April 2002)

Epik Footwear (vegan shoes? maybe not), Laban Pheidias (2002 ad)

Another Epik Footwear ad with Laban Pheidas (Thrasher, January 2002)

Circa, Jamie Thomas (vegan pro model shoe)

Jamie Thomas - this mus be from around the same time. He is wearing Circa shoes.

Jamie Thomas interview from Thrasher, January 2002. There is nothing about vegetarianism in this interview. But I would assume that Jamie Thomas was still vegan at this point (or when the pictures were taken). It looks like he is wearing (vegan) Circa shoes still, not (non-vegan) Fallen.

Jamie Thomas in a Zero team ad for the "Dying to live" video (Thrasher, March 2002)

Jamie Thomas Slap cover, January 2002 

(I'm assuming, Jamie Thomas was still vegan in this photo.

He appears to be wearing his vegan Circa pro shoe - see above.)

Thrasher, Jamie Thomas cover, July 2002

Jamie Thomas Skateboarder cover, December 2002

Jamie Thomas may or may not have been vegan anymore at this time - see Corey Duffels's andecdote below. Jamie might also have still been vegan when the photos of these two covers, above, where taken. This, i.e. 2002, appears to have been the time, more or less, when he stopped being vegan though.

Jamie Thomas - still vegan in this photo? (maybe not) Thinking about Jesus? (or bicycle locks?)

In episode 113 of The Nine Club Corey Duffel recounts a weird story about Jamie Thomas stealing Corey's home-made (and presumably non-vegan) cookies out of his car, leaving a Reese's (the non-vegan candy bar) behind, and telling Corey how the cookies sucked and how he (Jamie) preferred Reese's. As this was supposed to have happened on the day the 411 issue 50 cover (Jamie Thomas on the cover, see below) was shot, this must have been in 2002 (or at least no later than 2002), and Corey in fact mentions that this happened "around 2002".  

Corey Duffel, The Nine Club, episode 113

411 Video Magazine, issue 50, Jamie Thomas cover (maybe still vegan in this photo)

For your convenience ... an approximate timeline of Jamie Thomas's vegetarianism:

Born in 1974

Became vegetarian: unknown (to me)

~1997 to ~2002: vegan

Since ~2002 until ..?: eats meat, uses leather, has leather pro shoes

As of 2024 (since ...?): says his diet is vegan except fish, has leather shoes

An article from Transworld about a Foundation tour in Europe in 2002, which included Ed Templeton, reported that in Berlin on 24 June 2002: "We skated and then ate at this vegan Chinese restaurant with Ed and Deanna Templeton [both vegans] and Rick McCrank [vegetarian] and his Canadian posse every night at 10:30 p.m. ’cause Germans eat late [not true, I think] and the sun is just setting at that time, so it feels like it’s six o’clock." The tour also included Foundation team manager Charlie Thomas who is vegan (and has been vegan since 1999 [56]).

A Transworld article dated 8 October 2002 about the skate shoe company I Path states: 

"Uyehara [Kent Uyehara, manager of FTC in San Francisco] says. “I get the urban kids, and then the Marin County vegetarian dudes come in to buy them. I Path is able to cross the typical boundaries.” [...] One of I Path’s most dedicated consumers is the strict vegan. The company uses a variety of uncommon materials, like hemp and denim, as well as pebbled leather and suede. It’s hard enough to find a vegan shoe, and every little aspect matters. Uyehara recalls how a run of vegan shoes were mislabeled as using leather. Customers would come in, read the label, and immediately put the shoe back down. “I Path definitely brings in vegan customers,” he says."

Rick McCrank noseblunting (270 out) in 2002

Steve Olson, Supernatural Clothing ad (Thrasher, February 2002)

Steve Olson, Shorty's ad in Slap, 2002

Scott Bourne (both pictures from Slap, April 2002) ... Halos (bearings and hardware) was quite an obscure company, I think.

Matt Rodriguez (Slap, April 2002)

Brad Staba, Savier ad (Slap, April 2002) ... If Staba was vegetarian at this point or whether most of the Savier shoes were vegan, I can't tell ya (unfortunately).

Although Mike Vallely was a meat eater (and bulky boy) at the time, he had a vegan (if I remember correctly) shoe on Etnies (at the time). This is the second Vallely - surely less popular as the hugely omnipresent Vallely 1 (which was vegan for sure). The Vallely 3 shoe was NOT vegan though.

(This ad is from Slap, March 2002)

A meat-eating Mike Vallely's 2022 "Drive" video

Some skate videos (2002):

• The Supernaut video "Urban Canvas" (2002) includes Matt Rodriguez (vegetarian).

2003

Matt Rodriguez (all four pictures from Slap, January 2003)

Scott Bourne (Slap, January 2003)

Scott Bourne on the cover of Slap (February 2003 issue)

Scott Bourne ... right: The Unbelievers ad (Slap, December 2003)

In 2003, Laban Pheidias and Dave Bergthold made a video ad for peta2d. The MySpace caption reads: "Laban and David Bergthold made this sweet commercial for PETA2." Some information from Transworld about this ad:

Laban Pheidias and his friend "Dave Bergthold—TV producer, owner of Blockhead Skateboards and Smash Technologies, and also a vegetarian—is getting a big-time national debut, thanks to Fusion TV, a nonstop action show that runs on Fox Sports. Although PETA originally planned to pay to run the spot a limited number of times on Fusion TV, the show’s producers were so impressed with it that they are running it—for free—through the end of the year." from Transworld [22]

Optimists would say that the vegetarian ratio here is not bad (at least for 2003) ... one vegetarian Rick McCrank, one (probably something like a) flexitarian Bob Burnquist, one probably heavily plant-based or near-vegan (dietary only and only at the time) Arto Saari (éS ad from Slap, January 2003) 

An interview in Big Brother (February 2003) with a skater called Jub (full name not given, but, I think, it's Jason Taylor - he used to ride for Black Label and then Consolidated, apparently) tells us that this Jub was vegan for five or six years but that prior to this interview he started eating animal products again (whether that means vegetarian or meat eater he doesn't say): 

Chris Nieratko (the interviewer): "I hear you just quit team vegan." 

Jub: "Yeah, dude, I was over it." 

Nieratko: "How long were you one of those?"

Jub: "Probably like five or six years. You go on tour and shit, and there's not even one dude on Black Label that's vegetarian. You got Gilly [he means Ben Gilley, probably], he'll eat a fuckin' live cow. Everybody's like, 'Let's go to Steak King and Denny's.' And I'm sitting there with a bowl of rice that I got at a Chinese joint down the street. I'd just be all bummed. So that's one reason when I go out and about on tours and shit. When I go home to eat, I'm like, yeah, I'll have a Boca burger [which are vegan]. I just got sick of eating the same shit. I ate pizza for the first time [again, since not being vegan anymore] the other night." 

That means, we might infer from this that Jub was vegan from around 1998 to around the end of 2002. I saw a Jub ad for Consolidated (on their website), but this must be from after 2002 (he was in the 2003 Black Label video "Black Out"), i.e., he wasn't vegan anymore when he rode for Consolidated.  

Laban Pheidias, Epik shoes ad (Thrasher, March 2003). Where these vegan shoes? I'm guessing no ... although almost all of the Epik ads I've seen were with Laban Pheidias.

Jamie Thomas on the cover of Transworld, January 2003

(Although, I suspect that Jamie Tomas was not vegan anymore in 2003, he might still have been vegan in this photo. And the shoes he's wearing look like Circa - not Fallen - to me. So, these probably were vegan Circa shoes.)

The same is true of these photos of Jamie Thomas. They were published in 2003 but may be from 2002 or 2001. Jamie Thomas, sitting and in a "Zero or die" ad (Thrasher, photo issue, summer 2003)

Jamie Thomas on the cover of Skateboarder magazine (December 2003 issue). He's wearing his vegan Circa pro shoe. The same issue also contains a long Jamie Thomas interview, and in almost all of the photos, Jamie is wearing his vegan Circa pro shoe. The same issue, however, also contains a Jamie Thomas Fallen ad. This seems to confirm that in 2003, Fallen had already started and Jamie Thomas had gone back to eating meat, but in all the photos of him wearing Circa shoes, he might still have been vegan.

Emerica, Ed Templeton 2 (vegan)

CSS shop ad with Ed Templeton and the Templeton 2 shoe (see above; ad from Thrasher, March 2003)

Ed Templeton noseblunting (Slap, May 2003)

Ed Templeton and a probably still vegetarian Diego Bucchieri, and non-veg Caswell Berry (Thrasher, photo issue, summer 2003)

Ed Templeton on the contents page of Slap (December 2003 issue)

Ed Templeton in the 2003 documentary "Stoked: The Rise and Fall of Gator"(by Helen Stickler) [110]

A then vegetarian probably (but now turned real-life butcher) Diego Bucchieri (with the toy gun) on the cover of the 2003 Toy Machine tour video "Sucking the Life"

Scott Pommier writes in Transworld:
“I can count the number of times an airline has gotten my special-meal request right on one hand. So I was delighted to have some kind of vegan breakfast after a long night of traveling-although tomatoes and canned mushrooms on toast was a little unorthodox.” [14]

Canada's finest, Scott Pommier writing about his brother Andrew Pommier (both vegans), "Canvas" in Thrasher (March 2003 issue):

In Transworld (or Transworld Business [?]) in 2003 there was an article titled "Soles Without Souls" shedding light on the economical aspect of leather vs. synthetic skate shoes. It's interesting to see how many people in this article actually consider the factor of killing animals at all. Some quotes from this article:

"“It’s a money issue, of course,” shares Dylan Raasch, a footwear designer at DC Shoe Co. Virtually all skate shoes are manufactured in Asia. Considering that, import taxes in the U.S. play a big role in the shoe’s material makeup. Raasch explains that the shoe has to be approximately 70-percent leather. “If it doesn’t meet that you have to pay a duty fee, that puts the shoe up another eight dollars at retail,” he says.

Justin Regan, the Emerica team manager, seems to agree with Raasch: “Synthetic shoes become more expensive down the line than their leather or suede counterparts due to international materials duties. From a manufacturer’s standpoint, it means we’re less likely to use synthetics than leathers in order to keep our shoes priced competitively. Sucks for the cows.”

To a pro demanding a synthetic shoe, there is a price to pay. “A pro rider would lose a lot of money,” Raasch says. So for some pros debating synthetic versus leather and suede for their pro shoe, the potential loss of income could be a major deciding factor.

However, some companies have managed to make it work. Mark McGarry handles public relations at Portland-based Savier shoes, which offers an entirely synthetic line of shoes that are priced competitively with other major shoe brands. “Synthetic material itself is cheaper, but the (international) tax on synthetic material is three times as expensive as on non-synthetic material,” he says. But McGarry notes that by paying less for synthetic materials, the end cost to them and to the end consumer isn’t really affected: “It comes out about the same regarding margins.”

For many companies it seems that synthetic materials just aren’t worth paying extra money in taxes, and moreover, that skaters in the U.S. who desire vegan footwear are in a sense victims of geography. DC’s Raasch explains that over 50 percent of the company’s shoes in Japan are synthetic bause [because] there is no duty on synthetic shoes there: “So it’s cheaper to make them (synthetic shoes).” Kelly Bird is team manager at Lakai shoes, where only ten percent of its line is synthetic: “We pretty much make that ten percent specifically for Japan.”"

“[…] Savier seems to be pushing the envelope of synthetic-shoe development the farthest. “We focus heavily on creating the ultimate in synthetic skateboard shoes,” says McGarry. “Water-soluble glues and solvents are used in all of our synthetic shoes, and all the materials are PVC free. We’re currently working with a material vender with a new synthetic leather called Green-Pro. It’s even better than the PVC-free synthetic leather we’ve been using in the past.”"

“You’d think I Path or Savier would be the skate-shoe companies with the largest percentage of synthetic shoes in their lines, but surprisingly, it’s Osiris. Almost the entire team requests it, and Head Designer Brian Reid says, “I make these type of shoes because they’re more durable, look better, and because of the obvious reason-animal cruelty.”

On the appearance front, RP Bess, team manager at DuFFS, echoes this sentiment. “The way it (synthetic material) cuts and folds-it works better, it looks nicer,” he says. “That was basically why our designer uses it. We’re going to be moving into more synthetics in the future.” Durability is a critical factor to consider. “Synthetic shoes are more durable, the split suede that we use in our shoes is the only material that’s just as durable as synthetic material,” says McGarry. But then again there’s the aesthetic variable that can’t be quantified. “Suedes are cool, though,” comments Bess. “Everyone seems to be doing more and more suedes this year.”

The grip and flex factor of leathers and suedes have long been the standard in skateboarding footwear, and for many skaters and companies it’s still the main concern. “Most of our skaters request suede,” says Lakai’s Bird. Kelley Peery, who handles public relations at Globe, echoes Bird: “Suede and nubuck have been the most requested materials.” It boils down to the skater, what works best for them, what will help them skate the best. Some skaters see the sacrifice of animal products as a fair trade for a more functional pair of shoes.

Skaters can support vegan footwear, get a long-lasting pair of shoes, and not have to pay an exorbitant amount of money. True environment-friendly footwear will be void of animal products and PVC plastic: natural materials like hemp and denim seem to be leading this trend already.” [24]

Brian Sumner, Analog ad - as far as I know Brian Sumner is or was a vegetarian. The photos are like The Smiths' "Meat is Murder" cover but the helmet says "Analog is Murder".

Ed Templeton's sticker for PeTA2

Geoff Rowley was still vegan at this time. Even though the Rowley "Classics" came out in 2000 (vegan), they were being rehashed in 2003 (Vans ad from Thrasher, March 2003), apparently. And these shoes were still vegan at the time. A few years later Geoff became a meat eater, and Vans started making the Rowley "Classics" from leather (real animal-source suede). 

Vans Rowley XL2s ad (left: Slap, May 2003; right: Big Brother, May 2003)

Another Vans Rowley XL2 ad (Slap, December 2003) ... Even though the slogan "XTRALIGHT GRIP" doesn't make too much sense, this shoe was really light and grippy too.

Adelmo Jr. somewhere in Brazil ... I'm not sure if he was already vegan in 2003 (photos from Big Brother, May 2003)

And another photo of Adelmo Jr. from Skateboarder magazine (December 2003 issue)

Geoff Rowley, 2003 ... in the left picture (with Ali Boulala) he's wearing black "Shams", which were vegan and which were his inofficial pro shoe on Vans (both photos from Thrasher, photo issue, summer 2003)

Somewhere in 2003 (Thrasher, March 2003): Jim Thiebaud may be or may have been vegetarian. Rowley was vegan at the time, Jake Phelps surely not. BA (Brian Anderson) was probably not a vegetarian anymore at this time. Bob Burnquist might have been vegetarian at this time.

Brad Staba (probably vegetarian), Savier ad (Slap, May 2003)

Steve Olson in Barcelona, "Olson por vida" Shorty's ad (Slap, December 2003)

A meat-eating Mike Vallely's 2003 "Mike V's Greatest Hits" video. Etnies was involved in this, but it says by "Mike V. Incorporated" (which might not be a joke).

In a Big Brother interview, Jake Stewart (who for a while lived in Winnipeg, the town that Propagandhi come from) says he was vegetarian/vegan for "four or five years" but now eats meat and likes to go fishing.

Some skate videos (2003):

• 411 Video Magazine issue 65 (2003) includes, among others, Kenny Anderson (maybe already vegetarian), Ed Templeton (vegan), Austin Stephens (semi-vegetarian), Matt Rodriguez (vegetarian), and Diego Bucchieri (possibly already not vegetarian anymore).
• The video "Closure" by Dan Wolfe (2003) includes Brad Staba (still vegetarian then?), Matt Field (vegetarian?), Jake Rupp (vegan?), Karl Watson (still vegan at the time?), Matt Rodriguez (vegetarian), Jereme Rogers (vegetarian?), and Rick McCrank (vegetarian).

2004

Emerica, Ed Templeton 3 (the "leopard print" shoes)

Ed Templeton, the Templeton 3 pro shoe (Thrasher, January 2004)

Ed Templeton, CCS (some American mailorder) ad (Thrasher, January 2004)

There is an unpublished (not published in print) Ed Templeton interview on the ¿Confusion? Magazine website (published 2012). The interview seems to be from around 2004 and mentions veganism and Sheep shoes. From the interview:

"[Confusion Mag:] Way back when, your pro model on Sheep was something like the first Vegan skate shoe ever. Now I know how easy it is these days to live vegan, but I am wondering what it must have been like trying to find some vegan grub on tour in the early 90s…

[Ed Templeton:] It was pretty hard! I remember going vegan and the soy milk tasted like shit. Vegan ice cream? No way, it didn’t exist. Those early years were pretty rough. I ate a lot of Taco Bell bean burritos, and shitty iceberg lettuce salads from restaurants. We would bring a cooler in the van. When we did find a health food store we would stock up on veggie burgers and stuff. When the team was eating at Red Lobster, I would be in the van making a sandwich.

[Confusion Mag:] Who or what made you consider veganism in the first place? Do you consider yourself a role model for the kids? You’re a “famous vegetarian” and all that stuff…

[Ed Templeton:] My friends Mike Vallely and Christian Kline got me interested in Veganism. Since then Mike V has reverted to being a carnivore. I started off doing it for animal rights. Once I read the literature on the subject I couldn’t go back. And now, over a lifetime of eating this way and learning, it is as much about being healthy as it is for animal rights. Again, I don’t advertise my Veganism, and it does not define who I am. To me it is just the only logical and compassionate way to eat, but it is just food choices. Having said that, I get asked about it all the time in interviews, so I am always talking about it. If I am a role model, that is fine. I am happy to be a role model toward something I see as a positive way to eat for your health and the planets’." [47]

Ed Templeton noseblunting and Ed Templeton pretending to drink alcohol (Thrasher, October 2004)

 

Beastie Boys "To the Five Boroughs" deck by 5Boro (Mike D and Adam Yauch - not Adrock - seem to have been vegetarian at the time.)

Flip ad (Slap, April 2004) with a then vegan Geoff Rowley (and his English parka) ... The photo must be from 2003.

Geoff Rowley on the cover of Transworld, February 2004 issue

Geoff Rowley on the cover of Thrasher, September 2004 issue

Vans, Slims (all vegan), Geoff Rowley

Another Vans ad for Rowley Slims (Thrasher, October 2004)

Skull Skates, Moses Itkonen, T-shirt

From an exhibition in Vancouver (April 2004). The Moses Itkonen Mad Circle boards must be from the mid-90s.

   

This said "Moses meets security"

Skull Skates, Moses Itkonen board graphic

Mad Circle, Moses Itkonen McDonald's farm graphic

Mad Circle, Moses Itkonen

Consolidated graphics as usual (from an interview with Todd Bratrud, the designer - In the interview he says his favorite food is tofu.)

 

An article from Transworld dated 27 January 2004 which discusses Italian companies mentions the vegan straight edge clothing company Eblood and a shoe company (must have been vegan) named D.Mon: "Turin’s Fabio Raffaeli is the CEO of two such companies-Eblood Clothing and D.Mon Shoes, the first all-Italian skate-shoe company. 

Raffaeli began his entrepreneurship in 1998, when skateboarding in Italy was just breaking out of its slump. Although he had a rough start, Raffaeli persevered, using his companies to promote independent skateboarding in Italy and his personal beliefs, as well: “My purpose was to create an alternative to American brands that were way too expensive back then for the average kid. Plus, I wanted to push my concept through my designs related to veganism, critical thinking, and drug-free living.”"

A Transworld Last Words with Atiba Jefferson includes the following: "Last food that you ate: I would like to say Roscoe’s but it’s Newsroom I love them vegan chicken sticks."

Jamie Thomas Thrasher cover, August 2004 ... Jamie Thomas was not vegan anymore at this point (it seems). He's wearing the Fallen shirt and (presumably) non-vegan Fallen shoes.

In the Slap issue from August 2004, there is a Circa ad (with Peter Ramondetta) featuring a shoe that looks almost exactly like an earlier Jamie Thomas Circa pro shoe (the JT204), now de-Thomas-ized and renamed "CX205" (but these shoes were still vegan, I think).

The then still vegetarian (maybe) Diego Bucchieri in a Consolidated blanket team ad (Slap, May 2004)

Diego Bucchieri (Thrasher, January 2004)

Scott Bourne (both pictures from Thrasher, January 2004), top: Sessions ad, wearing (probably non-vegan) Puma shoes

Scott Bourne living the Henry Miller-esque life (Slap, September 2004)

Rick McCrank (all three photos from Thrasher, January 2004)

Rick McCrank, éS ad (non-vegan McCrank shoes) and Slap subscription page (both from Slap, April 2004)

       

Matt Rodriguez (both photos from Slap, May 2004)

Some skate videos (2004):

• The video "911" by 411 Video Magazine (2004) includes Laban Pheidias (vegan).
• The Antihero video "Tent City" (2004) includes Matt Rodriguez (vegetarian).
• The video "San Francisco Seasons #1" by Trevor Prescott (2004) includes Jake Rupp (vegan?), Karl Watson (still vegan at the time?), and Matt Rodriguez (vegetarian).

 

2005

In Juice Magazine, in May 2005, there is a note about Brad Staba is a vegetarian - and that Staba as well as Ed Templeton, Laban Pheidias, Glen E. Friedman, and Scott Bourne (and Steve-O) have "teamed up with PETA [peta2]" [71]. The news snippet says: "GROSS MISCONDUCT – To celebrate the fact that Steve-O’s new DVD, Gross Misconduct, is 100 percent animal-friendly, [...]. Visitors can also register to win an autographed Girl deck from Brad Staba [...]. In an exclusive interview at peta2.com, Brad, whose sponsors include Girl Skateboards and Royal Trucks, explains why he is a vegetarian. ‘I felt terrible eating animals. And to be honest, it just tasted wrong,’ says Brad. ‘The better stuff you put in your body, the better it responds to the abuse you put it through. Skateboarding is hard on your body so anything helps.’ [...] Brad and Steve-O join an ever-growing list of athletes and musicians – including Ed Templeton, Anti-Flag, Laban Pheidias, Glen Friedman, Bouncing Souls, and Scott Bourne – who have teamed up with PETA to inspire kids to challenge outdated, cruel attitudes about animals. For more information, please visit peta2.com." [71]

Girl Rick McCrank ad. Rick McCrank said (on the éS website at the time) he's vegetarian, for health reasons, not vegan, but some of his shoes are available in vegan colourways [10].

An article from Transworld dated 11 October 2005 (written by Andy Henrie) about a skate trip in New Zealand mentions a "a Bonn Scott-looking vegan skate-shop proprietor" in (probably) Tauranga, NZ. (Neither the man nor the skate shop is named.) 

Note 1: Bon Scott was an Australian singer. The correct spelling is "Bon" with one "n".

Note 2: The unnamed skate shop owner is called Chris O'Donnell, and the skate shop was called "The Garden" (which existed from 1996 to 2012). 

Another Rick McCrank Girl ad , wearing non-vegan éS shoes (Thrasher, July 2005)

A then vegan Geoff Rowley on the cover of Thrasher (April 2005 issue)

A Geoff Rowley Vans ad - for his vegan pro shoe "XLIII" (XL3) that reminds me (no offense, as the English say) of Dog Eat Dog (Thrasher, July 2005).

A possibly still vegetarian (at the time) Diego "The Butcher" Bucchieri for his non-vegan (leather) Osiris pro shoe of the same name (Thrasher, July 2005)

... and the corresponding Diego "The Butcher" Toy Machine ad (Thrasher, July 2005)

During his time on Element, Mike Vallely also had at least two different (non-vegan, i.e., leather) signature shoes on Element (I don't know when exactly Element started making shoes - but as of 2023 they still do).

Detail from an Element team photo ad: a (then) meat-eating Mike Vallely and a (then) vegan (dietary), approximately 11-year-old Nyjah Huston (Thrasher, July 2005)

There seems to have been a Slap cover with Nyjah Huston on it around this time, but I do not have a photo or more info.

Geoff Rowley and Ed Templeton, back when Rowley was vegan (Thrasher, July 2005) ... A very short video segment of this is also in the 2009 Flip video "Extremely Sorry" (see 2009).

From Ed Templeton's book "Wires Crossed" (2023):

Some skate videos (2005):

• The Ipath video "Preview: Summer 2005" (2005) includes Bobby Puleo (already vegetarian?), Matt Field (vegetarian?), Matt Rodriguez (vegetarian), Karl Watson (not vegan anymore), Jake Rupp (still vegan?), and Adelmo Jr (already vegetarian or vegan?).

2006

Emerica limited edition Templeton pack (vegan)

From Transworld - TOP FIVE: ED TEMPLETON
“Best Things About Being A Vegan:

1. I am not killing things, but I’m pro-choice.
2. Hopefully I will live a longer and healthier life. Mix that with skateboarding and I will live the same amount of time as everyone else.
3. I am contributing to helping the environment. Man, that sounds like hippie-sh-t and I hate hippies.
4. It makes me think about food in more ways than normal. I read ingredients and make purchasing choices based on that reading.
5. All the vegan treats they make now—soy ice cream and beyond.

Most Difficult Things About Being A Vegan:
1. Certain places in the world can’t even begin to get the idea of not eating meat in their heads. So if I have to visit those areas, eating becomes a real bitch—unsalted peanuts, applesauce, iceberg lettuce with vinegar.
2. Bumming out your non-vegan friends by only being able to go to two restaurants in town. “Oh, Ed’s with us, so it looks like we’re eating at Veggie-Heaven tonight…
3. Seeing an epic dessert case at a restaurant filled with decadent desserts you can’t eat.
4. Smelling hot dogs. Yeah, I said it. I used to love hot dogs as a kid, and although I am opposed to them on every level now, that smell brings back a certain nostalgia.
5. People thinking you’re some kind of freak or that you’re gonna preach to them. Yes, I’m a freak. No, I’m not gonna preach to you.” [17]

Charlie Thomas, a longtime, but not extremely well-known pro (he skated for H-Street ... and Hollywood - don't know for who else), had this graphic (sorry, I have no better picture) on Hollywood. PeTA says he is vegan. And so do Transworld [15] and Skateboarder Magazine [28].

And he says so too: in an interview with Charlie Thomas (from September 2006) on the Skatepark of Tampa website, the interviewer asks: "How long have you been a vegan?" And Charlie responds: "I’ve been a vegan for like seven years [i.e., since around 1999]. I just gave up eating meat one year for Lent and then didn’t crave the taste. I felt physically better, so I just stuck with it and read up on it and like the principles of it. It physically makes me feel better and I like the benefits of being vegan." [56]

RE: Sheep

“Sole Technology used to have a brand called Sheep. The brand was created to offer a cheaper skate shoe to compete the influx of mall store brands. Unfortunately, the import duty for the canvas and rubber shoes was actually more costly than suede models. Sole Tech hyped the brand by appealing to a niche market: the vegan skater. Rider Ed Templeton signed on other vegan and eco-friendly riders. The company didn’t last, but Sheep paved the way for a multitude of synthetic kicks available today.” (Skateboarder Magazine) [26]

RE: Mike Vallely

"Vallely was known as a longtime vegetarian and vegan through the ’90s. According to Jason Rothmeyer Vallely broke from his strict diet while on the last day of a Black Label tour in 1999. He didn’t want everyone to make a big deal about him chowing down on some meat, so he had Kristian Svitak go inside a Wendy’s and buy him two chicken sandwiches which he devoured in the van." (Skateboarder Magazine) [27]

Geoff Rowley on the cover of Sidewalk magazine (UK skate mag), August 2006 issue

Geoff Rowley ad for Vans Squares - his sixth, I think, pro shoe on Vans - all vegan (Slap, September 2006)

Geoff Rowley on the cover of The Skateboard Mag, December 2006 issue. This photo was shot by Scott Pommier (who is/was also vegan) in Liverpool, in the docks, next to the river Mersey.

The vegetarian Matt Rodriguez in an ad for a vegan I-Path shoe, or at least a vegan "colourway" of his own I-Path signature shoe available in hemp (pictured) or (animal-source) suede (Slap, September 2006)

A Karl Watson ad for Satori Movement (wheel company) ... Karl Watson was vegan, apparently, at some point in his life. And he was certainly not the only person at Satori to be open towards vegetarianism (I remember the Satori website having a link to the PeTA website) ... In this ad from 2006 he was probably already not vegetarian anymore [23].

For your convenience: an approximate timeline of Karl Watson's veganism:

vegan: probably ~1995 to ~2004 [23]

Nyjah Huston was a (dietary) vegan at the time - and no less, his father (pictured) too (both pictures from Slap, September 2006)

Jamie Thomas who had by then long gone back to eating meat - but here apparently also went back to skating barefoot (see 1997) - on the cover of Thrasher (December 2006 issue)

Some skate videos (2006):

• The Krooked video "Krooked Kronichles" (2006) includes Matt Rodriguez (vegetarian).

2007

Emerica, Ed Templeton Transist (all vegan)

Truly Fallen (say the kids) ... Jamie Thomas, flagged and Chick-fil-A eating ... Some of his signature shoes, somewhere, are sometimes available in synthetic at least (this one, too - but the shoe pictured is leather probably).

An Argentinian vegetarian would have been cool. Now an ex-vegetarian: Diego Bucchieri (Toy Machine ad).

  ... From a Thrasher interview with Diego Bucchieri (2009): 

"So are you still the vegetarian butcher, or are you eating meat now?

Fuck no, it's been so long since I started eating meat again. I'm actually into trying all kind of different meats. Argentinean asado; that's still my favorite one. I even slaughtered three lambs and a pig. They taste so much better if you do it yourself. I'm not into killing them, but I love butchering them." [13]

For your convenience: When was Diego Bucchieri a vegetarian?

Before 1999: ate meat (and butchered animals?)

1999 to ~2001/2002/2003/2004/2005/2006/2007: vegetarian (or at least non-meat eater ... maybe he ate fish which some people do not define as "meat")

Since at some point between 2001 and 2007: meat eater

Michael Sieben's anti-vivisection T-Shirt (Michael Sieben has something to do with skateboarding.)

Scott Bourne's PETA2 poster. He said in an interview with PETA2 that he's vegan.

Were his signature Puma shoes vegan? Probably not.

 

Nyjah Huston (2006): "I've been a vegan my whole life, and eating right in these times is important." Not sure if he wore/wears leather (I think he did always wear leather shoes). These (below) look like they could be vegan though (éS ad from 2007) [9].

As reported in Transworld, in 2007 Vans released a "Vans x Circle Jerks Old Skool" that "was based on the cover of Group Sex, the band’s 1980 debut album [...] and they personally requested that the typically suede and leather Old Skool be produced in all-over canvas in consideration for their vegan fans." [54] A vegan Rise Against" Vans "Slip-On" is also mentioned [54].

In an interview with Andrew Reynolds (from September 2007) he says that he is not a vegetarian:
"[...]
[Interviewer:] World’s sexiest vegetarian rumour?! [probably referring to the "sexiest vegetarian" lists made by PETA]
[Andrew Reynolds:] I ate a meal today that had three kinds of meat in it. It was so good. I’m not a vegetarian.

[...]" [75]

2008

The end of Rowley's vegan Vans era. These shoes are leather (but there sometimes might be some colourways that might be vegan.)

For your convenience ... an approximate timeline of Geoff Rowley's vegetarianism:

Before 1989: ate meat (he was born in 1976)

1989 (13 years old) to ~1996: vegetarian (as in lacto-oco-vegetarian) who used leather

~1996 to ~1999: dietary vegan or near-vegan ("for health reasons") who used leather

~1999 to ~2007: vegan

Since ~2007/2008: eats meat, uses leather, has leather pro shoes on Vans (and hunts and kills animals as a hobby) [as of 2022]

Glen E Friedman, vegan since 1988 [13], with his son and wife.

"Park ranger" drawing by skateboard graphic artist Todd Francis

A 2008 list of "sexiest vegetarians" nominees by peta2 included Jereme Rogers (who then skated for Girl) [76].

According to a Vegan Skate Blog interview from 2016 Dave Mayhew - of Osiris D3 shoe fame - has been a vegan since around 2008 [90] ... and still is (dietary?) vegan (as of 30 December 2023) according to his Instagram page.

2002 enjoi ad with a pre-vegan Dave Mayhew and Marc Johnson

In a Crailtap interview (I'm guessing [!] this is from around 2008, very roughly) with Austyn Gillette, Austyn indicates that he is vegetarian:

"[Crailtap:] Top 5 misconceptions about Habitat skaters

[Austyn Gillette:] 1. Only two people on the [Habitat] team are vegetarian. Everyone immediately thinks we are all vegetarian.

[...]" [78] The other vegetarian, Austyn might be referring to is Danny Garcia, who did ride for Habitat and who was at least rumoured to be vegetarian.

Some skate videos (2008):

• The Stereo video "Agency Field Report" (2008) includes Matt Rodriguez (vegetarian).

2009

Karl Watson stops being vegan (He was?!) 

From a Transworld Karl Watson interview:
"How did a guy who loved cheeseburgers so much as a kid become a vegan?

Man, I used to live on Carl’s Jr. and McDonalds, but in that first year when I moved out of the house I also thought about a lot of other things like how animals are basically enslaved. I started feeling compassion for them and just had to cut it all out. At nineteen, I became a vegan and was vegan for nine years until I went on a trip to Japan. We were out in the middle of nowhere and there was nothing for me to eat, so I gave in and ate some eggs. Then on the same trip I ate salmon and since then I’ve been a pescetarian, so I eat fish and eggs, but not red meat." [23]

Emerica vegan logo of Ed Templeton's signature shoe "The Archer". This was on the inside of the tongue of the shoe.

Transworld: this picture with the line: “Stone and Charlie Thomas. Guess which one is vegan.” [15] 

From LAST WORDS with Geoff Rowley (Transworld):
LAST animal you stalked?
"Mountain lion... we killed it." (see this photo from 2008)

This is a still from the Flip video "Extremely Sorry" (2009). This was however shot in 2005 (see 2005 above). Geoff Rowley and Ed Templeton and a Rowley drawing of Ed Templeton that looks a bit like Butt-head (from Beavis and Butt-head).

Enjoi Cairo Foster "dog meat" (artwork by Winston Tseng)

It seems that the Sean Sheffey 1992 anti-vivisection graphic of a monkey with wires in his head was reissued (apparently limited to 100 decks made) in 2009.

[72]

Some skate video (2009):

• The Ipath "Promo" video (2009) includes Matt Rodriguez (vegetarian).

2010

Shred for Life (deck company?) ad with Laban Pheidias [3]

Matt Rodriguez in Huck Magazine (2010):

"[Jay Riggio:] How long have you been vegetarian? Do your vegetarian ideologies waver?

[Matt Rodriguez: I have been vegetarian for 15 years. I prefer not to wear leather shoes. However, until people stop eating meat, there is no use in letting the rest of the animals resources go to waste that could be used to its fullness, such as shoes. Unfortunately, most of the time when manufacturing synthetic leather and suede, it creates more harm to the environment than just using the natural hide that would otherwise go to waste if not used. [...]" [11]

Comment: I can see why maybe Matt Rodriguez would want to believe this (or think this way), not using leather would make his job much harder. The main reason for farmed animals being killed is the production of eggs, meat and dairy. Fish and other sea dwelling animals are often caught in the wild (still) and killed in unimaginable numbers - with a huge percentage of "by-catch". The most animals are probably killed for fish, eggs, and chicken.
I agree with him that the more something is a by-product, the less important it is to consider (e.g. casein in glue/car tyres/bike tyres/condoms/rubber gloves). Leather, however, is either one of the most profitable by-products - you could also call liver, brain, heart, or stomach by-products. They are all products making raising and killing animals profitable. Leather often comes from India, where cattle are killed specifically for leather, not for meat.
Third, the idea of leather as "natural hide" is romanticized. The tanning of leather is extremely toxic - a health disaster for the workers and for the environment - and all life in it.
There are synthetic materials and plant fibres, that are more environmentally friendly than others, like rubber, plant leather (made from rubber), PVC-free microfibers, etc.

 

Consolidated, unsurprising 

(nothing to do with the band Consolidated - just to make sure you know)

$lave Jon Allie (artwork by Ben Horton)

Peggy Oki around 2010, vegan environmentalist 

In a Crailtap "Top 5" which seems to be from around 2010 Sean Sheffey (see 1991) lists his top 5 foods.
"Top 5 things to eat:
1. Burritos
2. Veggie soups
3. Subs
4. Snacks!
5. Pretty much anything" [32]

As reported in Transworld, in 2010 Vans released a "Rise Against Classic Slip-On which was the second project between Rise Against and Vans after the huge success of the first partnership in 2007. The Classic Slip-On showcases the artwork from the band's 2008 album Appeal to Reason. It was, as the prior release, entirely free of animal-related materials in consideration of the band’s vegan sensibilities as well as their fans."

On a web site by someone making board graphics, there is a mention of the skater Gavin MacMahon "who at the time [this must have been around 2010] was a known steak-and-cheese fanatic. He later [when?] became vegetarian." [79] I admit that I don't know anything about Gavin MacMahon Nolan but it seems that he rode for Zoo York in 2010 and for Plan B around 2013.

It seems that Steve Berra was at least intersted in eating vegan (and possibly predominantly raw food), at least around 2010.

2011

In the June 2011 issue (edição 159, ano 16) of Brazilian skate mag Cemporcento SKATE, there is a short article about Adelmo Jr being vegan [55]. The article starts with " 'Many people don't know that I'm vegan [...]', says Adelmo". He describes that it can be a difficult being vegan when on tour but that in Brazil he finds it easier. He also recounts a story of travelling to New Zealand for a skate tour, going straight to the hotel (presumably from the airport) and not having eaten anything for 18 hours, going for a tour around the surrounding area to look for a restaurant that would serve vegan food, which he did find eventually (after not having eaten for more than 20 hours, he says) [55].

Adelmo Jr (in Cemporcento SKATE, June 2011)

In a Kerry Getz interview in Jenkem Magazine from September 2011 Kerry Getz - he must be referring to the late 1990s (around 1996 to 1999, roughly) - makes the following comment about Ed Templeton: "He’s a rad guy he was one of the best guys to travel with, other then [!] his whole vegan and healthy food kick. That always frustrated us [Toy Machine team, probably he is referring to Bam Margera, Mike Maldonado, himself, and maybe Elissa Steamer, Donny Barley, Chris Seen, and Brian Anderson - though Brian Anderson was a vegetarian at the time] cause he would go miles out of the way to find some health food store in every different state we would drive thru. He would stop at Mcdonalds [!] for us as well, but he would always just come in and shoot photos of us eating. He would never touch anything from there." [40]

Black Label , Salman Agah, how high can you ollie? Switchstance?

Regarding Steve Berra: “A lot of vegan restaurants don’t feel as bright as Café Gratitude [a vegetarian restaurant with several branches in Los Angeles],” said Steve Berra, a pro skateboarder, who swears that he lunched on I Am Fortified (sautéed vegetables and kale with quinoa or brown rice) every day for a month.” (New York Times) [29]

Don Brown (Sole Tech) skating on the motorway on Orange County (Californa) in 2011 (photo by Skin Phillips). The four cars that are standing are probably skaters/friends that stopped traffic in this way. Don Brown is a vegetarian (I think), but he probably was not a vegetarian yet in this photo (see 2012).

A "vegetable shredder" interview on the vegan skate blog website from October 2011 reveals that the pro skater called "deer man of dark woods", from Vancouver, Canada, is a vegetarian:

"[Vegan skate blog:] Why did you go Veg?

[Deer man of dark woods:] OUT OF RESPECT FOR ALL ANIMAL LIFE. ALSO, IT IS STAND AGAINST OLD CHRISTIAN WAYS AND TRADITIONS – THE CHRISTIAN ACT OF ‘HARVESTING’ NATURE IS WASTEFUL AND DISRESPECTFUL AND THESE ACTS MUST BE FOUGHT AGAINST. VEGETARIANISM IS STRONG STATEMENT AGAINST THE MISTREATMENT OF ANIMALS.

[...]
[Vegan skate blog:] What shoe are you skating in now? 

[Deer man of dark woods:] THE EMERICA SIGNATURE BARRIER KULT SHOE. 100% SYNTHETIC SUEDE AND CANVAS. EMERICA IS THE TRUEST OF ALL SKATE SHOE BRANDS. PURELY DESIGN FOR SKATEBOARDING BY SKATEBOARDERS.

[Vegan skate blog:] Or just say whatever you want about skating Veg…

[Deer man of dark woods:] THE DEER MAN OF DARK WOODS MANDATE IS TO EDUCATE YOUTH CULTURE REGARDING THE MISTREATMENT OF ANIMALS (THAT OCCURS DAILY). I STRIVE TO USE MY INFLUENCE IN PERSUADING SKATEBOARDERS TO STAND STRONG AGAINST THIS ANIMAL AND WILDLIFE ABUSE/MISTREATMENT." [57]

A limited edition (100) pirate version (Cease and Desist Tribute Series) of the 1989 Mike Vallely "Barnyard" graphic from 2011.

Some skate videos (2011):

• The Ipath video "Search and Enjoy Tour" (2011) includes Matt Rodriguez (vegetarian).
• The video "The Other Ones" by Thad Croskey (2011) includes Ryan Lay (probably not vegetarian yet) and Matt Rodriguez (vegetarian).

2012

In an article in Jenkem Magazine from January 2012 titled "SEX AND SKATEBOARD TOURS WITH ED TEMPLETON" [39] Ed Templeton is asked, somewhat predictably, about drugs and meat:

"[JENKEM:] Has anyone tried to sneak meat into your food?
[Ed Templeton:] I don’t know. Maybe. It wouldn’t cause a reaction from me. I’m not one of these vegans that treats meat like Kryptonite. It’s just a dead animal. And if I ate it I wouldn’t get get [!] sick. Humans are omnivores. I ate meat for 18 years before I went vegan. I was eating Weinerschnitzel [!], Arby’s, or McDonalds every day. I think that’s disgusting now, but I wouldn’t vomit like many vegans claim. So I’m not sure if anyone tried to do that to me. I get all the jokes about eating twigs, or being a pussy for not eating a burger. I love a good vegan joke. Many of us are quite ridiculous.
[Jenkem:] What about Drugs?
[Ed Templeton:] Not to my knowledge either. I for sure got contact highs from all the weed smoke in the van. We have a stoner van and a non-stoner van on tour now. But I’ve never been slipped LSD or anything. I think I would remember that. I have always offered my team that if they make me a vegan pot brownie I will eat one. But of course they’re always way too lazy to actually make a batch of brownies much less vegan ones. So though the offer has been on the table for years, I still have never eaten one." [39]  

If you are a historian, from this you (and we) can deduce that Ed Templeton has been a vegetarian (meat-free) since 1990 or 1991, i.e. that he stopped eating meat when he was 18 years old, i.e. at some point between 28 July 1990 (his 18th birthday) and 28 July 1991 (I would guess it was in 1990.

Note for grammarians: This is how you spell "Wiener Schnitzel". "Wien" is the German name for Vienna.

There's a note in Skateboarder Magazine (July 2021) regarding Charlie Thomas: "Things about World Industries TM Charlie Thomas: Vegan, awesome and kills it on a skateboard." [28]

In the Anthony Pappalardo episode (don't remember which part of it) of Epicly Later'd you can see a vegetarian cookbook - "How to cook everything vegetarian" by Mark Bittman (who isn't a vegetarian as far as I know). 

Mike Vallely had a board company named Elephant Brand from around 2011 to 2014. These graphics are from 2012 (all pictured in the 2012 Elephant Brand product catalogue). Note that Mike Vallely seems to have been a meat eater at the time.

"No fishing from bridge"

A World Industries reissue of the original 1989 Mike Vallely "Barnyard" graphic in 2012. Note that Mike Vallely was a meat eater at the time. The top board graphic still says "Please don't eat my friends".   

Ryan Lay seems to have been a dietary vegan since around 2012. In his vegan skate blog interview (2015) Ran Lay states: "[How long have you been vegan?] 
Somewhere around three or four years, I lose track. I took two months off around when I was getting knee surgery a year and a half ago. I had a torn meniscus at the time and was about fifteen pounds underweight. I was able to get some ethically sourced meat from this amish [!] farm in Arizona as well as from the Coalatree guys, but it didn’t end up making me feel any better. After getting knee surgery, I realized that eating meat was weighing heavy on my conscience, so I decided to go back to being vegan.
[Was that doctor recommended?] My myopractor and chiropractor both recommended that I do it, but ultimately it was my decision." 

Don't listen to the wrong people, kids!

Ryan Lay (around 2012)

Don Brown, OG (1980s) freestyle overlord and now éS shoes brand manager (and overlord, below Pierre André Senizergues though probably) appears to have been a vegetarian since around 2012. (In 2015, Ryan Lay stated that Don Brown has been a vegetarian for 3 years [89].)

In a 2012 Vegan Skate Blog interview with Peggy Oki, she says: "I like my Vans Rowley XLT’s and I’m disappointed to hear that he (Geoff Rowley) isn’t Vegan anymore." And she says: "I’m Vegan for Ethical reasons." [41]

Some skate videos (2012):

• The video "Paradise - Pairidaeza" by Nick Matlin and John Montesi (2012) includes Matt Rodriguez (vegetarian).

 

2013

Emerica "Tempster" all vegan (two colourways)
Check out the amazing box art work on Vegan Skate Blog - or here.

Two more colours now, and these are coated, shiny looking canvas.

In an interview with Laban Pheidias on Vegan Skate Blog (from March 2013) Laban Pheidas said:

"[Why did you go Veg?]  I was born and raised vegetarian. I went vegan at around 16 when I met this punker dude who had all the dirty info on the dairy and egg industries.
[...]
[What shoe are you skating in now?] Right now I’m skating in these hemp Ipath Reeds." [42] He also mentions that skateboarder Chris Lambert is "another fellow vegan" [42].

Note: there were several different vegan Kenny Reed hemp Ipath shoes over the years, I think.

Real, Happy Hunting UV graphic (exposure to UV light makes the background graphic appear)
     

Real, Clubbin' Time UV graphic (exposure to UV light makes the background graphic appear)

Assault Skateboards, Greg Harbour, "Butcher" (8.5 inches)
  

Bacon Skateboards, Vegan 9.0 (Limited Edition). 

Chris Klich on the Bacon team is apparently vegan.

Toy Machine, Ed Templeton, Elephant Party 8.25 ("bringing shame onto my species" says the elephant)
 

Interesting how repeatedly some young men feel like they have to make the statement that animals are nothing but meat. Enjoi, Meat Market R7


Polar, Pontus Alv, Seagull Nuggets
 

Skate Mental, Brad Staba, Seagulls

Servant Footwear: Dagon (all vegan) - the most durable vegan skateboard shoe in the history of the world


From a 2013 (August 14) interview with Spencer Hamilton on the Red Bull Skateboarding website:
"[Mike Munzenrider:] Hamilton has a three year plan for life and is sure of his convictions about food, though he doesn’t want to preach. He’s lived vegan and vegetarian, though has accepted the fact that if a friend orders a very proper steak at a restaurant, he’ll at least ask for a bite, if not order his own. “It’s more of a treat,” Hamilton says.
[...]
[Mike Munzenrider:] You pay attention to what you eat, try to eat local and as organic as possible… 

[Spencer Hamilton:] Yeah, it’s not about being perfect. Everyone’s got their little things that are important to them. There are easy things that you can do as far as food is concerned, that make a large impact on a whole lot of things."

In 2013, there is a mention of Brendon Westgate being vegetarian:

"[...]

[Kevin Duffel:] What about the world at large? What’s the best thing going on in the world today, outside of skateboarding?

Well, me and my girlfriend are vegetarians and we juice a lot, so we’re really into organic vegetables. We watch all these documentaries on pesticides and stuff. So I’m backing all the organic farmers. That’s a cool thing.
[Kevin Duffel:] Crazy, I had no idea you were vegetarian. It seems like you never really talk about it. So what’s the average juice diet for you? What all do you throw in there?
[Brandon Westgate:] Green apple, carrot, celery, parsley, ginger, kale, maybe a little bit of lemon or something, but that’s a standard juice we make. But you can literally put whatever you want in there. I think the best thing to do, even if you’re not vegetarian, is to juice vegetables. There’s no possible way to eat all that—you can’t consume it all. So you drink it and get all the nutrients, and also it gets in your body faster because your body doesn’t have to break it down or anything. Juicing is one of the best things to do to heal or replenish your body and get rid of all the toxins. So I don’t know, that’s what we do.
[Kevin Duffel:] Is that pretty much a daily activity for you?
[Brandon Westgate:] Not really daily, but we’ll just basically go on kicks where we’ll make a huge batch and put it in the fridge. If we were trying to juice every day, it would get kind of expensive. But you can do it once a week and even that’s pretty good. We’ll basically go on binges, make a huge batch, and have one a day.
[Kevin Duffel:] What got you into vegetarianism?
[Brandon Westgate:] Pretty much my girlfriend. She was one for a year before we started dating. Then we moved in together and started watching all these documentaries on Netflix. But also, she’d always be cooking really good meals. I’d feel way better. When I’d go on trips I’d just feel like shit and eat like shit. I’d go home and eat something good that she made and I’d feel back to normal in a couple days. It was one of those things where I was like, I’m just gonna try to do this for a bit. And then I was like, “Fuck it, I’m just gonna keep on going.”
[Kevin Duffel:] Do you think it helped out with your skating at all? Can you feel any differences?
[Brandon Westgate:] Definitely. I think I just feel healthier in general. And then when I drink a juice… you can feel it when you drink it. You know when you drink a Red Bull or energy drink and you feel crazy for a little bit? It’s almost like that in a weird way.
[Kevin Duffel:] It seems like you’ve got life pretty figured out, from what I can tell. So, what’s the last thing in the world that anyone should ever worry about?
[Brandon Westgate:] Oh shit, I don’t know. Mainly, I don’t think anyone should worry about what someone else thinks about something.
[Kevin Duffel:] If you want to drink juice and be a vegetarian, screw it, do it.
[Brandon Westgate:] Yeah, that’s what I mean.

[...]" [80]

A 2013 interview with Brandon Westgate in Jenkem magazine also mentions him being vegetarian [81]. 

Nyjah Huston (who had already stopped being vegan and had started to eat meat) had a signature shoe (or several?) on DC in 2013. These were made from leather.

Materials label on the inside of the tongue of Nyjah's signature shoe on DC

2014

Ed Templeton drawing that's also on the shoe box of Emerica's "The Heritic Ed Templeton" 

Emerica, The Heritic Ed Templeton, Black Brown (more pictures)

In an interview with Nyjah Huston's mother, Kelle Huston, she recalls living with the then Huston family on the "Huston farm" in Puerto Rico, living a Rastafarian lifestyle, in the 1990s (the exact years are not stated). When asked "What was a typical day like living on the Huston farm?", Kelle Huston replies: "Woke up when we wanted to, ate three strict vegan meals a day together as a family, fed all the animals, cleaned up lots of animal poop, helped Pop with whatever the current project was at the time, carried water up to the house to fill our plumbing fixtures, picked coconuts, mangos & passion fruit, cooled off in the river, went to town to skate or shop, watched lots of skate videos, rode dirt-bikes around the farm, played lots of board games and listened to reggae music on blast constantly." [38] It's interesting/curious that, even though they had a (completely?) vegan diet, they also raised farm animals (?). She may also be referring to dogs or other rescued animals (but I would guess she is not).

Vernon Laird (Vern Laird) who is the team manager for Bones Bearings and who has been vegan since 1992 [34] got a guest board on Surprise Skateboards in 2004 [35]. Check out his interview in vegan skate blog in which he says: "[Why did you go Veg?] A combination of things. A lot of the hardcore bands in the late 80’s and early 90’s had songs about vegetarianism and animal rights. " [36] Writes Anthony Pappalardo:
"Before you could get a veggie burger at McDonald's or soy milk at every coffee shop in the United States, being vegetarian or vegan was actually challenging. Locating skate spots in new cities without the aid of the Internet was hard enough; finding meatless food other than French fries was a treasure hunt without a map.
When I met current Bones Bearings Team Manager Vern Laird in the mid-'90s, I quickly dubbed him "The Connoisseur." Laird, a vegan since 1992, not only knew every corner of his home city of Philadelphia, but he also possessed an encyclopedic knowledge of vegan food.
Through years of skating, filming and traveling, Laird's truly earned his nickname. His favorite destination for all things vegan is New York City, a place he started skating in 1990. We linked up with Laird in Brooklyn, NY, on the last day of 2012 to skate and to visit some of his favorite places to eat. While we were able to pack in a lot in a short time, there's a list of places Laird praised that we didn't get a chance to visit. Longtime staple stops include Vegetarian's Paradise 2, Red Bamboo and Bagel on the Square, as well as new favorites Blossom, BabyCakes, Wild Ginger, Dun-Well Doughnuts, Papacito's and Hana Foods." [34]

In the October 2014 issue of Thrasher there's a Miles Silvas interview - he is also on the cover - and this is from the interview:

"I heard you're a vegetarian. How long has that been going on?
I tried to go vegetarian five months ago--just jump into it for no reason and it only lasted one week because I wasn't educated in it. My girl recently went vegan. She was watching a bunch of shit, and she got into it. She told me to watch some stuff, and I learned more about it. I've been vegan for the last four months.
Do you feel healthier?
I feel like a lot of people do it and get weak because they don't know what they're doing. It happens to a lot of people. I feel good; I have a lot of energy. If you just keep eating all your normal foods and eat what you need to stay on point, it's perfect. I feel good."

Thrasher cover, October 2014, Miles Silvas

Burger graphic boards and a burger graphic T-shirt by 917 (Alex Olson's company). The burger shirt uses the Buger King logo, of course, and seems to be a nod to Jason Lee's infamous (and anti-vegetarian) burger graphic on World Industries in 1991. Alex Olson seems to be a dietary vegan - I don't know any more about the background of this shirt.

2015

In an article about Ryan Lay on the Jenkem Mag website (November 2015) it says that "He enjoys learning, eating vegan, and meshing skateboarding with school, but he doesn’t define himself by those or any other singular hobbies, even skating."

Ryan Lay 2015

In a Geoff Rowley interview on the Jenkem Mag website (October 2015), Rowley denies that his first shoes Vans pro model shoes (1999) being leather-free had nothing to do with him being vegan. A questionable claim. 
"What about being vegan? I remember hearing you were vegan for a while?
I wasn’t ever vegan in the ‘real’ sense of the word. I had leather in my car, had leather boots. What really was tough was when vegan started getting labeled on shoes and stuff like that. My initial first shoe used synthetic fabrics because it was more consistent and durable than suede, the material always wore out evenly. That’s why I used that material, because it was better at that point, not because I was vegan."

Servant and Street Plant: Barnyard Loiter (vegan, only this colourway)

 
 
 

Mike Vallely's board company Street Plant was founded in 2015 (I think). Street Plant (collab with the fashion company Violent Gentlemen) had yet another version (ice hockey version) of the "Barnyard" graphic (left; from 2015 or a little later):

Same graphic:

Nyjah Huston who grew up as a vegan is not vegan or vegetarian anymore, as reported by GQ Magazine in 2015:
"December 1, 2015 11:08 am [...]
He grew up in a family of skateboarders, and they had a lot of time to practice together, living on an isolated farm in Puerto Rico, where his rigorously Rastafarian father moved them in 2006.
"My dad didn’t allow me or any of my siblings to eat any meat, no cheese, no candy even. He was super strict about that sort of stuff. I think that’s one of the reasons I manage to be so healthy and take all these gnarly slams without breaking any bones."
“I grew up very strict vegan,” he says. “My dad didn’t allow me or any of my siblings to eat any meat, no cheese, no candy even. He was super strict about that sort of stuff. I think that’s one of the reasons I manage to be so healthy and take all these gnarly slams without breaking any bones: I think the main thing is being raised without drinking any soda. Every one of my friends who skates has broken a ton of bones before.”
But veganism doesn’t have to be ascetic. A cheese-less life can be just as satisfying and savory. “Anything you think of that isn’t vegan, my mom would make vegan.” He continues: “When a lot of people think about eating vegan, they think of it as not being healthy because it’s hard to get protein. I think I managed to be even healthier than someone with a non-vegan diet. It’s helped me out too now that I’m on my own and living by myself—I’m careful about what I eat and I want to eat healthy.”
Today Huston is a reformed vegan, but he believes that his diet (growing up and now) give him a competitive edge.
“Once I had the freedom to be able to eat whatever I wanted it took about a year or two before I tried meat. To this day I don’t eat red meat—it’s something that was so foreign and weird to me that I couldn’t get used to it. I stick with turkey and chicken and fish. I don’t like eggs because I couldn’t get used to it after not growing up with them. I still drink soy milk instead of regular milk, and that’s about it. I’m used to everything else now.”
[...]
Breakfast, pre-workout
Protein shake with coffee-flavored protein powder, banana, and soy milk
Post-workout
Fruit shake with banana, mango, pineapple, papaya, and berries
Lunch
Turkey sandwich with avocado
Dinner
Chow mein with chicken and vegetables" [33] 

For your convenience: an approximate timeline of Nyjah Huston's vegetarianism:

Birth (1994) to ~2009/2010 (15 years old): vegan (dietary), used leather shoes

Since ~2009/2010: eats meat and uses leather

(He had a leather, i.e., animal-source suede, signature pro shoe on DC in 2013. His three pro shoes so far on Nike have been - accidentaly (?) - leather-free, however.) [as of December 2023]

Deathwish deck series and sticker set with farm animals eating the farmer. The graphics are by Dylan Goldberger (see here and here).

The 2019 book "Skateboarding and Religion" (by Paul O'Connor) briefly mentions veganism. It mentions the "20 Questions: Manny Santiago" in an issue of Transworld Skateboarding from 2015 and the book makes this statement: "In a similar way skateboarding, long associated with rebellion and anarchy, has incorporated an embrace of healthy lifestyles. In one of the leading skateboard magazines professional skateboarder Manny Santiago speaks of his vegan [near-vegan] diet as a way to maintain and prolong his career (Transworld Skateboarding, [December] 2015, p. 88 [see below]). Santiago explains that he changed his diet after being influenced by other skateboarders and speaks of the ills of chemically altered food, yet stops short of criticising the energy drinks that sponsor him and other skateboarders." (Paul O’Connor: Skateboarding and Religion, 2019, https://doi.org/10.1007/978-3-030-24857-4) 
The author of this book, Paul O'Connor, was kind enough to contact me and send me the original pages from this Transworld issue. Here's the full original quote (question + Manny Santiago's reply): 
"You're a vegetarian, almost vegan? What makes you choose that?"
"Yeah, I've been vegetarian for close to six years. I'm not trying to put any more muscle tissue in my body. Felix [Arguelles] went vegetarian around 2010, and I saw what it did for him. Body-wise he was just more active; he lost some weight just eating healthier. So I figured if it's doing that much for Felix in his forties, imagine what it could do for me now in my twenties. Even just health-wise there's so much junk pumped into food nowadays, why would you want to put that in your body? Half the 12-year-old-girls out there look like they're 22. Just eating all this infected food."

(Thanks, Paul!!)

Some skate videos (2015):

• The 2015 Street Plant (Mike Vallely's company) 9-minute video "Kristian Svitak - Kill The Kool" also includes (among others) Laban Pheidias (vegetarian, probably vegan), Dave Bergthold (probably vegetarian), and Mike Vallely (possibly still eating meat at the time or newly vegan again at the time).

Continued here from 2016 onwards

References

1) Santa Barbara Independent: Local Heroes 2010, by Indy Staff, 24 November 2010, https://www.independent.com/2010/11/24/local-heroes-2010/ (last accessed 19 January 2024) ["[...] Oki’s approach to life, which also includes a strict vegan diet, [...]"]

2) Interview with Mike Vallely by Mystery Babylon blog.

3) Joshua Katcher, The Discerning Brute: Laban Pheidias: A Recipe For Radness, 10 January 2009, https://thediscerningbrute.wordpress.com/2009/01/10/laban-pheidias-a-recipe-for-radness/ (last accessed 26 December 2023)

4) Why Do Most Vegetarians Go Back To Eating Meat?, Hai Herzog (20 June 2011)

5) "Post India Update", Beastie Boys e-newsletter (7 Oct 2009)

6) The Guardian, Beastie Boys' Adam Yauch 'strong and hopeful' at beating cancer (8 Oct 2009)

7) Ed Templeton interview, Memory Screened blog, Seb Carayol, Ed Templeton : “We were into Fugazi and everything political” (6 Dec 2008)

8) Marc McKee and Sean Cliver interview, Memory Screened blog, Seb Carayol,
Two World Industries Men: the full-length Marc McKee / Sean Cliver interview (29 March 2011)

9) éS Web site, Nyjah Huston Answers Your Questions! (last accessed 14 September 2006) https://esskateboarding.com/blog/2006/09/14/nyjah-huston-answers-your-questions/ (does not exist anymore; last accessed 12 July 2021)

10) és Web site, McCrank Answers More of Your Questions!, http://esskateboarding.com/blog/2005/10/11/mccrank-answers-more-of-your-questions/ (11 October 2005)

11) Huck Magazine: Matt Rodriguez interview, by Jay Riggio, 13 April 2010, http://www.huckmagazine.com/features/rodriguez-interview/ (last accessed ~2012) [Link no longer functional as of 26 December 2023. You can still see the interview here: https://web.archive.org/web/20100417071256/http://www.huckmagazine.com/features/rodriguez-interview/]

12) Glen E Friedman's Web site burningflags.com

13) Thrasher Website, Diego Bucchieri interview (22 Oct 2009)

14) Transworld, Apr 17 2003, C’est PasVrais, Story and photos by Scott Pommier

15) Transworld, JOHNNY ROMANO SKATE JAM2009, by Blair Alley, Nov 9 2009

16) Transworld, NORTHERN EXPOSURE:CANADIANS TOUR CANADA … CHEAPLY, Aug 20 2001, by Scott Pommier

17) Transworld, TOP FIVE: ED TEMPLETON, Sep 15 2006

18) Transworld, THE COMPLETE AND UNCUTGEOFF ROWLEY INTERVIEW, by Ed Templeton, Jan 11 2000

19) Transworld, PROSPOTLIGHT: MOSES ITKONEN, Jan 21 2000

20) Transworld, VANS TO RELEASE GEOFFROWLEY AND ALAN PETERSEN SIGNATURE MODELS, Jul 19 1999

21) Transworld, SIN CITY DESERTS, Sep 8 1999, Breaking The Law by Geoff Rowley

22) Transworld, PHEIDIAS IN PETA TV AD, Oct 9 2003

23) Transworld, VICE VERSA: KARL WATSON, by Dave Chami, Dec 15 2009

24) Transworld, SOLES WITHOUT SOULS, Feb 18 2003

25) Disposable, A History of Skateboard Art, Sean Cliver, Concrete Wave Editions, 2004

26) Skateboarder Magazine, Adam Salo, 15 Things: Shoes, Jan 5, 2006

27) Skateboarder Magazine, Adam Salo, 15 Things Mike Vallely, June 16, 2006

28) Skateboarder Magazine, Aaron Smith, The Tuesday 25 with Timmy Knuth, July 30, 2012

29) New York Times, Deborah Schoeneman, Power Lunch with a Side of Homilies, 20 July 2011, https://www.nytimes.com/2011/07/21/fashion/a-los-angeles-power-lunch-mixes-veganism-with-homilies.html (last accessed 26 December 2023)

 
30) Vegan Skate Blog, Ed Templeton interview pt. 2, February 1, 2013

31) Transworld, Pioneer: Sean Sheffey, Full Interview—Power From The East, by Mackenzie Eisenhour, published online March 27, 2013 (full interview text from Sean’s Pioneer Column in our October 2012 Issue)

32) Crailtap, Top 5 with Sean Sheffey, 2010 (?)

 
33) GQ, The real-life diet of pro skater Nyjah Huston, reformed vegan. Dec 1, 2015 http://www.gq.com/story/the-real-life-diet-of-nyjah-huston (7 December 2016)

 
34) X-Games, ESPN: My spots: Vern Laird's vegan NYC. By Anthony Pappalardo. Jan 12, 2013 http://xgames.espn.com/xgames/scene/article/8847842/my-spots-vegan-restaurants-skate-spots-nyc-vern-laird (23 December 2016)

35) Jenkem Mag: Vern Laird filmed a part for his 40th birthday. By Anthony Pappalardo. May 21, 2014 http://www.jenkemmag.com/home/2014/05/21/vern-laird-filmed-a-part-for-his-40th-birthday/ (23 December 2016)

36) Vegan Skate Blog, Kerry Weber: Vegetable Shredder Vernon Laird February 21, 2014 http://veganskateblog.com/vegshred/vegetable-shredder-vernon-laird (23 December 2016)

37) Chrome Ball Incident: Chrome Ball Interview #128: Ed Templeton (24 April 2019) https://chromeballincident.blogspot.com/2019/04/chrome-ball-interview-128-ed-templeton.html (23 December 2023)

38) Jenkem Magazine: AN INTERVIEW WITH NYJAH HUSTON’S MOM, by Ian Michna, 28 April 2014, http://www.jenkemmag.com/home/2014/04/28/an-interview-with-nyjah-hustons-mom/ (last accessed 23 May 2021)

39) Jenkem Magazine: SEX AND SKATEBOARD TOURS WITH ED TEMPLETON, by Jenkem Staff, 16 January 2012, http://www.jenkemmag.com/home/2012/01/16/sex-and-skateboard-tours-with-ed-templeton/ (last accessed 23 May 2021)

40) Jenkem Magazine: INTERVIEW WITH KERRY HOCKEY TEMPER GETZ, by Ian Michna, 28 September 2011, http://www.jenkemmag.com/home/2011/09/28/interview-with-kerry-hockey-temper-getz/ (last accessed 23 May 2021)

41) Vegan Skate Blog: Vegetable Shredder – Peggy Oki, by Kerry Weber, 3 July 2012, https://veganskateblog.com/vegshred/vegetable-shredder-peggy-oki (last accessed 9 June 2021)

42) Vegan Skate Blog: Vegetable Shredder – Laban Pheidias, by Kerry Weber, 3 March 2013, https://veganskateblog.com/vegshred/vegetable-shredder-laban-pheidias (last accessed 26 December 2023)

43) Thrasher: Sean Sheffey interview, by Bryce Kanights, May 1994, https://www.thrashermagazine.com/articles/magazine/may-1994/ (last accessed 8 July 2021)

44) Slam City Skates: Don Brown interview, by Neil MacDonald, 12 February 2021, https://blog.slamcity.com/don-brown-interview/ (last accessed 10 July 2021)

45) The City Wide Show: The City Wide Show - Sergei Trudnowski, 3 November 2018, https://youtu.be/MTSGhZx-qMU?t=385 (regarding Natas: at ~6:46 min), 

https://youtu.be/MTSGhZx-qMU?t=1281 (regarding meeting Sean Sheffey in 1990 or 1991: at ~21:21 min), https://youtu.be/MTSGhZx-qMU?t=5036 (regarding a Sergei Trudnowski clip from the Sheep video being used for the vegan Ryan Lay Etnies shoe commercial: 1:23:56 h) (last accessed 30 December 2023)

46) Big Brother: Ed Templeton interview, by Sean Cliver, photos by Rick Kosick, Issue 34, March 1998

47) Confusion Magazine: The Ed Templeton Interview, by Thomas Reitmayer, 9 February 2012, http://www.confuzine.com/2012/02/09/the-ed-templeton-interview/ (last accessed 11 July 2021)

48) Transworld: John Reeves pro spotlight, June 1996 (page 146)

49) Transworld: Vans To Release Geoff Rowley and Alan Petersen Signature Models, 19 July 1999, https://skateboarding.transworld.net/news/vans-to-release-geoff-rowley-and-alan-petersen-signature-models/ (last accessed 12 July 2021)

50) Transworld: Check Outs, 14 March 2000, https://skateboarding.transworld.net/news/check-outs/ (last accessed 12 July 2021)

51) Transworld: Vita Manufacturing, 14 August 2000, https://skateboarding.transworld.net/news/vita-manufacturing/ (last accessed 12 July 2021)

52) Transworld: Jamie Thomas and Ed Templeton Appear In Print Ad To Promote Vegetarianism, 11 January 2000, https://skateboarding.transworld.net/news/jamie-thomas-and-ed-templeton-appear-in-print-ad-to-promote-vegetarianism/ (last accessed 12 July 2021)

53) Transworld: Fifteen Minutes with: Scott Bourne, 24 August 1999, https://skateboarding.transworld.net/features/fifteen-minutes-with-scott-bourne/ (last accessed 12 July 2021)

54) Transworld: Vans’ Past Favorite Band Collaborations at SXSW, 27 February 2014, https://skateboarding.transworld.net/gear/vans-past-favorite-band-collaborations-sxsw/ (last accessed 12 July 2021)

55) Cemporcento SKATE: Você sabia que Adelmo Jr. é vegan?, issue 159 (June 2011), year 16, https://cemporcentoskate.com.br/revista/edicao-159-ano-16/ (last accessed 19 October 2021) [Note: I haven't seen the original issue. But the article is supposed to be in that issue.]

56) Skatepark of Tampa: Charlie Thomas Interview, by Ryan, 23 September 2006 https://skateparkoftampa.com/article/641/Charlie_Thomas_Interview (last accessed 19 September 2022)

57) Vegan skate blog: Vegetable Shredder – Deer Man of Dark Woods, 31 October 2011, by Kerry Weber, https://veganskateblog.com/vegshred/vegetable-shredder-deer-man-of-dark-woods (last accessed 13 December 2022)

58) NZ Herald: Dogged Advocate, by Rosie Kelway, 2 April 2015, https://www.nzherald.co.nz/viva/culture/dogged-advocate/CU5KN3BYZYR6VVRZ3YVDFDUVZE/ (last accessed 10 April 2023)

59) Michael Diamond, Adama Horovitz: Beastie Boys Book, New York: Spiegel & Grau, 2018

60) Glen E. Friedman: Together Forever, The Run-DMC and Beastie Boys Photographs, New York: Rizzoli, 2019 (page 24)

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62) The Chromeball Incident: chrome ball interview #11: brian lotti, 5 August 2010, https://chromeballincident.blogspot.com/2010/08/chrome-ball-interview-11-brian-lotti.html (last accessed 17 September 2023)

63) The Chromeball Incident: chrome ball interview #157: marc mckee, https://chromeballincident.blogspot.com/2022/07/chrome-ball-interview-157-marc-mckee.html (last accessed 17 September 2023)

64) X Games: MIKE VALLELY: Skaters In Cars l X Games, https://www.youtube.com/watch?v=xY2h7116IRM&t=51s [at ~0:51 min] (last accessed 17 September 2023)

65) Bobshirt: Brian Lotti Bobshirt interview - originally aired on Transworld [when?], interview by Mike Regan and Tim Anderson, 26 March 2019, https://youtu.be/KP4WXWrw-Rc?t=88 [at ~1:29 min] (last accessed 17 September 2023)

66) Bobshirt: Brian Lotti Bobshirt interview - originally aired on Transworld [when?], interview by Mike Regan and Tim Anderson, 26 March 2019, https://youtu.be/KP4WXWrw-Rc?t=1053 (last accessed 17 September 2023)

67) Bobshirt: Brian Lotti Bobshirt interview - originally aired on Transworld [when?], interview by Mike Regan and Tim Anderson, 26 March 2019, https://youtu.be/KP4WXWrw-Rc?t=1323 [at ~22:05 min] (last accessed 17 September 2023) 

68) Bobshirt: Brian Lotti Bobshirt interview - originally aired on Transworld [when?], interview by Mike Regan and Tim Anderson, 26 March 2019, https://youtu.be/KP4WXWrw-Rc?t=2065 [at ~34:25 min] (last accessed 17 September 2023)

69) Bobshirt: Brian Lotti Bobshirt interview - originally aired on Transworld [when?], interview by Mike Regan and Tim Anderson, 26 March 2019, https://youtu.be/KP4WXWrw-Rc?t=2092 [at ~34:52 min] (last accessed 17 September 2023)

70) Mission Statement [Lee Smith's podcast]: Mission Statement Episode 10: Brian Lotti, 16 April 2019 https://www.youtube.com/watch?v=Tmhr3ONjPl4&t=840s [at ~14:00 min] (last accessed 17 September 2023)

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74) In Effect Hardcore: Europe Bold 2019, [no date given but must be after 8 May 2019 as the article contains a photo of a Bold concert on 8 May 2019], https://www.ineffecthardcore.com/features/archived-features-3/bold/ (25 December 2023) [In the article, Tom Capone says: "I was into all the traditional foods from each country. My first time in Europe as non-vegetarian. Schnitzel and bratwurst I really enjoy."]

75) Caught in the Crossfire: Andrew Reynolds interview, 18 September 2007, http://www.caughtinthecrossfire.com/skate/interviews/andrewreynolds/ (last accessed 26 December 2023)

76) PETA2: Milano and Iero: World's Sexiest Vegetarians for 2008!, by Patricia Trostle, http://www.peta2.com/outthere/o-sexyveg08_winners.asp [link not fucntional anymore], https://web.archive.org/web/20100106073436/http://www.peta2.com/outthere/o-sexyveg08_winners.asp (last accessed 26 December 2023)

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78) Crailtap: Top 5 with Austyn Gillette [no date], 

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79) Full Effect: RAW [no date], http://fulleffectdesign.com/raw/ (last accessed 26 December 2023) [The web page says: "[...] Not many know this, but hidden in the cheese of steak-and-cheese graphic are the letters ‘GMAC,’ a salute to our buddy Gavin Macmahon-Nolan, who at the time was a known steak-and-cheese fanatic. He later became vegetarian. [...]"]

80) The Berrics: Brandon Westgate Interrogated, by Kevin Duffel, 11 September 2013, https://web.archive.org/web/20130914052351/http://theberrics.com/interrogation/brandon-westgate.html (last accessed 26 December 2023)

81) Jenkem Magazine: INVESTIGATING BRANDON WESTGATE, 7 November 2013, by Ian Michna, https://www.jenkemmag.com/home/2013/11/07/investigating-brandon-westgate/ (last accessed 26 December 2023) (From the interview: "[...] [Ian Michna:] You are a vegetarian & make a lot of juice mixes, what is a good one to recommend to skaters? [Brandon Westgate:] I always make a green apple, celery, lime, and mint drink. It’s magical. [...]")

82) VegNews: VegNews Music Week: Eating Vegan On the Road with Black Flag’s Greg Ginn, by Ryan Ritchie, 4 June 2013, https://vegnews.com/2013/6/vegnews-music-week-eating-vegan-on-the-road-with-black-flags-greg-ginn (last accessed 26 December 2023) (From this article: "[...] Greg Ginn as the guitarist, songwriter and founding member of seminal hardcore band Black Flag. What you probably don’t know is the 58-year-old has been vegan for approximately 15 years and vegetarian since he was 17. [...]")

83) Transworld Skateboarding: News, Industry News April 1998, Biz Buzz Volume 9 Number 5, 7 March 2000, https://www.skateboarding.com/news/industry-news-april-1998 (last accessed 26 December 2023)

84) The Nine Club: Rick McCrank | The Nine Club With Chris Roberts - Episode 24, 21 November 2016, https://www.youtube.com/watch?v=HysCuR_MiJE&t=969s (at ~16:10 min) (last accessed 30 December 2023)

85) Lost Skate Videos: TV Skateboards Promo 1992, 25 January 2023,
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86) Skate Video Site: TV Skateboards - Promo, 13 min, 1991, https://www.skatevideosite.com/videos/tv-skateboards-promo (last accessed 28 December 2023) [The web site says: "Filmed over late Spring and Summer of 1992. The only TV Skateboards footage that has ever seen the light of day. Jerry Fowler, Jahmal Williams, Mike V, and Ed Templeton."]

87) Titus: Titus - Münster Monster Mastership 1991 "Cheese", 31 min, https://youtu.be/cfUs-71REGk (last accessed 28 December 2023)

88) Red Bull Skateboarding: Meet One Of The Pioneers Of Street Skateboarding Mike Vallely | SKATE TALES S2, 30 June 2022, https://youtu.be/msF7D1qJBSo (last accessed 28 December 2023)

89) Vegan Skate Blog: Ryan Lay Interview by Kevin Marks, by Kerry Weber, 2 May 2015, https://veganskateblog.com/interview/ryan-lay-interview-by-kevin-marks (last accessed 30 December 2023)

90) Vegan Skate Blog: David Mayhew interview by Kevin Marks, 10 September 2016, by Kerry Weber,
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91) Look Back Library: cover discussions - Ed Templeton, 11 June 2022, https://youtu.be/YGrJ91Ns1P0 (last accessed 1 January 2024)

92) Look Back Library: cover discussions - Claus Grabke, https://youtu.be/tiPSmncR-S8 (last accessed 1 January 2024)

93) Big Brother Skateboard Magazine: News, Wholesome News Bit, [pages not numbered, page 35 not counting the cover], [no author], issue March 1998

94) Big Brother: Sean Sheffey interview, by Mike Ternasky, Part 2: the intellectual, issue 2, 1992

95) Big Brother: News, issue 7, 1993

96) Men's Journal: Adventure, 15 Things Mike Vallely, 15 Things You Didn’t Know About Mike Vallely

words, by Adam Salo, 5 December 2019, https://www.mensjournal.com/adventure/ftmv (last accessed 2 January 2024) [The article includes the following passage: "11. Vallely was known as a longtime vegetarian and vegan through the ’90s. According to Jason Rothmeyer Vallely broke from his strict diet while on the last day of a Black Label tour in 1999. He didn’t want everyone to make a big deal about him chowing down on some meat, so he had Kristian Svitak go inside a Wendy’s and buy him two chicken sandwiches which he devoured in the van." Comment: About the time this article was published, i.e., 2019, Mike Vallely was vegan again - but later started to eat meat again.]

97) Vice: Epicly Later'd: Ethan Fowler (Part 1), 17 January 2013, https://youtu.be/iwB67hBaOFA?t=433 (at ~7:15 min) (last accessed 3 January 2024)

98) The Chrome Ball Incident: chrome ball interview #50: jerry fowler, 1 November 2012,
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99) Dallas Observer: Kevin Seconds on "4am In Texas" and Breaking Punk Rock's Rules, By Darryl Smyers, 4 March 2014, https://www.dallasobserver.com/music/kevin-seconds-on-4am-in-texas-and-breaking-punk-rocks-rules-7074361 (last accessed 3 November 2024) [From the interview: "[...] Are you also a vegetarian?

Yes, I am. It's funny when people notice that I have put on a few pounds and they wonder how I did that considering I am a vegetarian. Back in the 80's, the only vegetarian choices were bread and rice and pasta and fries. It doesn't take long to put on the pounds when that is all you are eating. It's gotten better over the years. You still can't find good food at truck stops, but it's better than it used to be.[...]"]

100) The Vegan: "I've found my porpoise!", Activist Peggy Oki on following her passions and taking actionfor dolphins and whales, by Ursula Watson, The Vegan 2023 issue 3

101) The Nine Club: Ron Allen | The Nine Club - Episode 314, 19 February 2024, https://youtu.be/VSM6rbZi-kc (last accessed 22 February 2024)

102) Look Back Library: cover discussions - Moses Itkonen, 3 March 2024, https://youtu.be/WURZ76RRb2c (last accessed 4 March 2024)

103) The Nine Club: Karl Watson | The Nine Club - Episode 321, 22 April 2024, https://youtu.be/DmKP2U8SlFA?t=5680 (at ~1:34:44 hrs) (last accessed 22 April 2024)

104) 411 Video Magazine: 411 issue 2, September/October 1993, https://www.youtube.com/watch?v=jjVhyxiMaME&t=505 (at ~8:25 min)

105) 411 Video Magazine: 411 issue 2, September/October 1993, https://youtu.be/jjVhyxiMaME?t=585 (at ~9:51 min)

106) 411 Video Magazine: 411 issue 2, September/October 1993, https://youtu.be/jjVhyxiMaME?t=719 (at ~12:00 min)

107) 411 Video Magazine: 411 issue 2, September/October 1993, https://www.youtube.com/watch?v=jjVhyxiMaME&t=1180s (at ~19:40 min)

108) 411 Video Magazine: 411 issue 2, September/October 1993, https://youtu.be/jjVhyxiMaME?t=2394 (at ~39:54 min)

109) 411 Video Magazine: 411 issue 2, September/October 1993, https://youtu.be/jjVhyxiMaME?t=3303 (at ~55:03 min)

110) Helen Stickler: Stoked: The Rise and Fall of Gator, 2003 (at ~40:38 min)

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112) Look Back Library: cover discussions - Steve Olson, 20 June 2021, 

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113) Roger Bagley: Ed Templeton | Raiders Of The Archives - Part 5 of 6, 1 November 2024, [filmed in May 2011 (personal communication Roger Bagley)] https://youtu.be/7-n_knHruyA?t=84, (at ~ 1:24 min) [last accessed 19 November  2024]